Now, I want to start with a confession that I think a lot of you will recognize. Over the years, I have watched so many talented creative people spend weeks — sometimes months — agonizing over a logo. The colors. The font. Whether the little swoosh should go up or down. And then, once that logo is finally done, they sit back and say, "Okay. Now I have a brand."

And I understand why. A logo is something you can see. You can hold it up. You can put it on a business card, a bookmark, a tote bag, a website header. It feels like progress, and it is.

But here's what I want you to hear today, and I want you to really hear it: your logo is not your brand. Your logo is a signature on your brand. It is the smallest, simplest piece of a much bigger thing.

After each episode is published, you can discuss it with other PS2Y members and me in the customized room for the Creative Business Podcast.

Click this link to go to the room.

Start your membership, view and invest in any of the six interactive audio courses in the Pam Speaks 2 You Branding and Marketing Academy, and join the networking and small-group coaching discussion rooms.

Here is the link.

Thank you!

How Independent Authors and Creative Professionals Can Break Out of the Same Old Routine Without Chasing Every Shiny Object.

Welcome to Season 2, Episode 30 of the Pam Speaks 2 You Creative Business Podcast, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you are here with me today.

We're going to discuss How Independent Authors and Creative Professionals Can Break Out of the same old routine without chasing every shiny object.

Whether you are listening on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts, welcome- I mean that every single week.

Today's question is simple, but not easy: Are you willing to try something new in your marketing?

Thank you for supporting the sponsors of each episode, who have short, 30-second ads.

Those ads help to support the podcast.

Start your membership, view and invest in any of the six interactive audio courses in the Pam Speaks 2 You Branding and Marketing Academy, and join the networking and small-group coaching discussion rooms.

Here is the link.

Thank you!

I want to take you behind the curtain of my own brand. I am going to explain why "Branding and Marketing for the Rest of Us" is the right tagline for Pam Speaks 2 You, and why it fits the Branding and Marketing Academy Bundle so well, with its five eBooks and five courses. But this is not just a story about my business. Every single thing I walk through today is something you can use to look at your own tagline, your own bio, your own one-line description of what you do. So by the end of this episode, I want you to have taken a hard, honest look at the words that represent your work.

Every week after an episode is published, you can discuss the episode with other PS2Y members and me in the customized room for the Creative Business Podcast.

Click this link to go to the room.

Thank you for supporting the sponsors of each episode, who have short, 30-second ads.

Those ads help to support the podcast.

Start your membership, view and invest in any of the six interactive audio courses in the Pam Speaks 2 You Branding and Marketing Academy, and join the networking and small-group coaching discussion rooms.

Here is the link.

Thank you!

Episode Notes:

• Discuss This Episode & the Branding and Marketing Academy Bundle: https://pamspeaks2you.app (dedicated podcast room; iOS App Store & Google Play)

• Bundle Purchase Link: https://pamspeaks2you.app/app/19928

• Courses & eBooks: https://pamspeaks2you.app

• Weekly Webinar: Branding and Marketing for the Rest of Us, Thursdays, 11 a.m. ET (replay available to registrants). Register here: https://webinarkit.com/webinar/registration/6abeef3af2a63ee95868ac60

• Podcast Site: https://pamspeaks2you.net

• Email List Sign-Up: https://mailchi.mp/pamelahilliardowens/sms-signup

• Mentioned: Season 2, Episode 28, "Ten Things Not to Fall For as a Creative Professional"