Today I want to talk about subtraction. I want to talk about the three things that, if you are doing them right now, are quietly working against every other good decision you are making in your creative business.

Here is why this episode exists. I consistently talk to independent authors and creative professionals, and I keep noticing the same pattern. People are always looking for the next tactic. The better Instagram caption. The smarter email subject line. The trending TikTok sound. And sometimes those things genuinely help. But far more often, what I find when I actually look under the hood of someone's creative business is not a shortage of tactics. It is one, two, or all three of the mistakes I am a

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bout to walk you through today — mistakes so foundational, so baked into how a lot of us were taught to think about creative work, that most people do not even recognize them as mistakes. They just feel like "the way it is."

I want to change that for you today.

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