https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.

They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.

Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.

📚 In This Episode
• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY
• EY's approach to AI discoverability and content sourcing for LLMs
• The new era of SEO: what “geo” really means and why it matters
• Why Reddit is critical to EY’s future marketing strategies
• How teaching keeps Lou ahead of industry trends
• Balancing brand compliance with authentic engagement on niche platforms
• Strategies behind award-winning content partnerships with Reuters and CNBC
• Career advice for marketers in a post-AI world
• Whether college still matters in the age of AI
• Lessons from EY’s global website migration effort

Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.

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💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

🔗 Links & Resources Mentioned
• EY: https://www.ey.com/
• Lou Cohen on Linkedin

Sponsored by Moving Traffic Media

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https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.

Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.

🔍 In This Episode
• Why SEO data should live outside the SEO channel
• Stephan’s mantra: "If you're not helping people, you're just selling stuff"
• How real authorship defends against AI content sprawl
• Why most brands beat themselves—not their competitors
• Lessons from scaling at Conductor and navigating WeWork
• How intention > tactics in modern marketing strategy
• The future of SEO in a world driven by AI
• Why a flipped org chart might be your most powerful growth tool
• Building products vs. services: Stephan’s next move with VibeLogic
• Center of excellence vs. marketing channels—what wins long-term?

This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.

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💬 Comment:
What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!

🔗 Mentioned Links & Resources

• VibeLogic – Stephan Bajaio's SEO consultancy and platform.
• StephanBajaio.com – Stephan's personal website.
• LinkedIn – Stephan's LinkedIn profile.
• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.
• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.
• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.
• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.
• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.”

Sponsored by Moving Traffic Media

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