https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO.

Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.

You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.

On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.

Connect with Bianca:
• Twitter/X: @BinksdoesSEO
• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/

• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/

• Why “traffic” can be a misleading KPI—and what to measure instead
• The Heavy Hitter Framework: finding the top converting URLs that matter most
• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities
• How to stay calm during volatility (including major core update swings)
• A practical method for working with legal teams in high-stakes healthcare content
• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale
• Reddit + Ahrefs content gap research to uncover first-person angles users trust
• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting
• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior
• Career and speaking advice: community, curiosity, and learning through failure

If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.

✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue.
💬 Comment CTA: What’s one metric you’d replace “traffic” with in your SEO reporting—and why?

Sponsored by Moving Traffic Media

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In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas.

She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.

You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.

Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.

🧠 In This Episode
• Why traditional CRO misses the mark by ignoring customer emotions
• Talia’s Emotional Targeting Framework™ and how it works
• The 223 emotional triggers that drive conversions (and how to use them)
• B2B vs B2C emotional differences — what really drives each persona
• Why AI still fails at emotional copywriting (and what it can help with)
• How to write homepages, pricing pages, and category pages that convert
• Using social listening & review mining to shape messaging
• The rising role of LLMs (ChatGPT, Gemini) in brand perception
• Why your brand must optimize Reddit, LinkedIn & beyond
• Color psychology myths — why “red means urgency” is outdated
• Why “Powered by AI” and “#1 Solution” should die from your copy
• Talia’s personal CRO audit method using emotional resonance grading
• How conversion strategies vary between eComm, SaaS, and services
• Reddit authenticity tips: Should your team post as themselves?

This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.

👍 Don’t forget to Subscribe for more game-changing marketing conversations!
💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?

📚 Resources Mentioned
• Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/
• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf
• GetUplift → https://getuplift.co/
• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/
• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/
• Talia Wolf's personal website → https://taliawolf.com/
• Emotional Targeting (Book) → https://amzn.to/4aC3JOG
• Heart Before Carts (Podcast) → https://taliawolf.com/podcast

Sponsored by Moving Traffic Media

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https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.

We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.

If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.

🧩 In This Episode:
• How AI is reshaping search behavior and the marketer's role
• Why confirmation bias is a critical SEO factor
• The debate between GEO, AEO, and "Relevance Engineering"
• The role of vector embeddings & cosine similarity in content strategy
• Psychology, performance, and storytelling in modern marketing
• Building SEO Week: behind-the-scenes of launching a new industry event
• The tension and synergy of working with a visionary founder
• Personalization vs. privacy: the future of search bubbles
• Book recs: Thinking Fast and Slow and The Alignment Problem
• Why ChatGPT might be Garrett’s most essential SEO tool

This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.

✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.

💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?

🛠️ Tools & Resources Mentioned
• Follow Garrett Sussman on LinkedIn
• Qforia: Query fan-out simulator
• Query fan-out content gap analyzer
• Introduction to Relevance Engineering
• The AI Search Manual
• Get your SEOWeek tickets
• Mike King's Smurf-inspired Art-and-Science of Personas
• a16z GEO over SEO

Sponsored by Moving Traffic Media

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