https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.

They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.

Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.

📚 In This Episode
• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY
• EY's approach to AI discoverability and content sourcing for LLMs
• The new era of SEO: what “geo” really means and why it matters
• Why Reddit is critical to EY’s future marketing strategies
• How teaching keeps Lou ahead of industry trends
• Balancing brand compliance with authentic engagement on niche platforms
• Strategies behind award-winning content partnerships with Reuters and CNBC
• Career advice for marketers in a post-AI world
• Whether college still matters in the age of AI
• Lessons from EY’s global website migration effort

Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.

📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7
💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

🔗 Links & Resources Mentioned
• EY: https://www.ey.com/
• Lou Cohen on Linkedin

Sponsored by Moving Traffic Media

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https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.

Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.

🔍 In This Episode
• Why SEO data should live outside the SEO channel
• Stephan’s mantra: "If you're not helping people, you're just selling stuff"
• How real authorship defends against AI content sprawl
• Why most brands beat themselves—not their competitors
• Lessons from scaling at Conductor and navigating WeWork
• How intention > tactics in modern marketing strategy
• The future of SEO in a world driven by AI
• Why a flipped org chart might be your most powerful growth tool
• Building products vs. services: Stephan’s next move with VibeLogic
• Center of excellence vs. marketing channels—what wins long-term?

This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.

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💬 Comment:
What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!

🔗 Mentioned Links & Resources

• VibeLogic – Stephan Bajaio's SEO consultancy and platform.
• StephanBajaio.com – Stephan's personal website.
• LinkedIn – Stephan's LinkedIn profile.
• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.
• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.
• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.
• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.
• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.”

Sponsored by Moving Traffic Media

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In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.

Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.

🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.

🔍 In This Episode
• How Sitebulb grew from a desktop tool to an enterprise cloud platform
• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"
• Why JavaScript SEO and regular audits matter more than ever
• Insight into AI crawlers and how they differ from traditional bots
• Sitebulb’s plans for integrating task management and user-defined segments
• How structured data and content optimization are evolving in the AI age
• Behind the scenes of Sitebulb’s State of JavaScript SEO Report
• The future of SEO in an AI-first search experience

Stay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.

📎 Mentioned Links & Resources:

• Patrick Hathaway on Linkedin
• Patrick Hathaway on X
• Patrick Hathaway on Bluesky
• Sitebulb Official Site
• Sitebulb Hint Section
• 2024 Javascript SEO Report
• JavaScript SEO Training
• Matt Barby LinkedIn post

Sponsored by Moving Traffic Media

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How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

🏢 In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other “boring” tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

👍 Subscribe for more actionable SEO deep dives every week

💬 drop a comment telling us your biggest challenge scaling search.

📎 Mentioned Links & Resources:

• Zach Chahalis on Linkedin
• Zach Chahalis on X
• Zach Chahalis on Bluesky
• Zach Chahalis Personal Website
• Apartments.com
• Pubcon "Don't Get Left Out in the Rain"
• Zach Chahalis Episode #2

Sponsored by Moving Traffic Media

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https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources:

• John Shehata on Linkedin
• John Shehata on Twitter
• NewzDash
• GDdash
• NESS Conference 2025
• 2025 News AIO Study
• John's SEO Week Presentation
• The Publisher's Survival Playbook

Sponsored by Moving Traffic Media

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https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?

In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

Sponsored by Moving Traffic Media

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

Sponsored by Moving Traffic Media

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