In Part 2, Brent Lee dives into market trends, the impact of interest rates, and the importance of mentorship and culture at Tower Agency. He also shares personal reflections on balancing business, family, and community while offering practical advice for both agents and clients. Joey Romero guides the conversation through key topics such as pricing strategies, adapting to market shifts, and the role of mentorship in fostering a supportive office environment. The episode also highlights Riverside’s future growth and Tower Agency’s commitment to building strong client relationships and deeper community engagement.

Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.

In this episode:

• Market trends shaping buyer and seller behavior
• How interest rates influence deals and creative financing strategies
• Local insights on Riverside’s real estate market
• The role of mentorship in shaping Tower Agency’s culture
• Balancing business success with community and family commitments
• Brent’s reflections on personal and professional milestones
• Practical advice for both real estate agents and clients

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In this first episode, we sit down with Brent Lee, broker and owner of Tower Agency, to discuss his journey in real estate, the rebranding of his firm, and its impact on Riverside’s market. Brent shares how mentorship shaped his perspective on community and leadership, the culture he’s building at Tower, and the lessons he’s learned about navigating uncertainty in today’s market. He also highlights growth opportunities in Riverside and the Inland Empire while emphasizing the importance of giving back through community involvement and public education.

Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.

In this episode:

• Joey Romero introduces Brent Lee, Southern California-based real estate broker, entrepreneur, and owner of Tower Agency.
• Rebranding to Tower Agency: Why the new name matters and what it means for Riverside’s real estate market.
• Mentorship under Bob Stockton, who reshaped Brent’s perspective on community, family, and self.
• Culture at Tower Agency: Building an agent-focused brokerage centered on service, growth, and collaboration.
• Market Insights: How uncertainty influences buyer behavior and why some hesitate to make big decisions.
• Riverside & Inland Empire Opportunities: Brent highlights areas with strong potential for growth and development.
• Community Engagement: Lessons learned from leaders like Aaron on prioritizing impact and giving back through public education and service.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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I SURVIVED REAL ESTATE 2025

Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris addresses the misleading narratives shaping the real estate market and the role of social media in fueling uncertainty.
• Craig Evans and Bruce discuss how market confusion impacts investors and why clarity is crucial in today’s environment.
• Joey Romero raises the biggest questions on investors’ minds, with Craig stressing the need for reliable data and informed strategies.
• A look ahead to the Investor Panel, where personal stories and experiences provide valuable lessons for today’s market.
• Craig and Bruce explains why mortgage professionals and realtors can gain a strategic edge by attending and applying insights from seasoned investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

I SURVIVED REAL ESTATE 2025

Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris shares how I Survived Real Estate began as Aaron’s vision to bring top industry leaders together for a nonprofit cause.
• The evolution and lasting significance of the event over the years.
• Panelists’ favorite moments and notable changes to the event format.
• The impact of the Rohny Award on the real estate community and future plans for its growth.
• Closing reflections on the power of community support and the positive influence of I Survived Real Estate.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In Part 2 of our conversation wtih Sean Graham, Founder of Maven Cost Segregation Tax Advisors, we dive deeper into powerful tax strategies, focusing on cost segregation and accelerated depreciation. Sean explains the Look Back Strategy and how it can help amend past tax returns, shares insights on renovations and CAPEX opportunities, and outlines how cost segregation applies to new construction. We also discuss the importance of working with trusted professionals and reveal the biggest red flags to watch for in tax advice.

Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Cost Segregation & Depreciation Strategies: How investors can accelerate depreciation to maximize after-tax returns.
• Look Back Strategy: Understanding how this approach works and its impact when amending prior tax returns.
• Identifying value-add improvements that can boost property performance and tax benefits.
• Cost Segregation in New Construction
• Why experienced tax and cost segregation experts are essential for accuracy and compliance.
• Biggest Red Flags in Tax Advice : Common pitfalls to watch for when receiving tax guidance.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode, Craig Evans sits down with Sean Graham, founder of Maven Cost Segregation, to discuss how strategic tax planning can unlock bigger returns for real estate investors—especially high-income earners. Sean shares his entrepreneurial journey, explains the vital role of cost segregation, and breaks down how quality and efficiency in these studies can significantly impact an investor’s bottom line. Whether you’re new to the concept or looking to refine your investment strategy, this episode offers practical insights you can put into action.

Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Craig Evans welcomes Sean Graham, founder of Maven Cost Segregation.
• Sean shares his entrepreneurial journey and professional background.
• Insights on the importance of tax strategy in real estate, especially for high-income earners.
• The role of cost segregation in maximizing real estate investment returns.
• Emphasis on quality and efficiency in conducting cost segregation studies.
• In-depth look at practical applications of cost segregation for investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In Part 2 of the episode, Kent Ritter, Founder and CEO of Hudson Investing, continues the conversation by sharing how he navigated the challenges of the pandemic while scaling his multifamily business. He breaks down his value-add investment strategy, how he finds deals through strong relationships, and the role technology and AI play in staying competitive. Kent also offers practical advice for new investors looking to enter the multifamily space with confidence and clarity.

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Investment Strategy & Market Focus: Choosing the right markets and aligning strategy with long-term goals.
• Navigating the Pandemic & Growing the Business
• Value-Add & Investment Strategy: Identifying and enhancing underperforming assets for strong returns.
• The importance of networking and cultivating trusted industry connections.
• Leveraging Technology & AI: tech tools and AI to streamline operations and gain a competitive edge.
• Actionable insights and tips for those looking to break into the real estate investing space.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode, Craig Evans interviews Kent Ritter, CEO and Founder of Hudson Investing, exploring his remarkable journey from management consulting to successful multifamily real estate investing. The conversation delves into Ritter's professional evolution, highlighting key insights into multifamily investment strategies, property evaluation, and personal growth. This episode provides listeners with an in-depth look at the strategic thinking and personal determination required to succeed in multifamily real estate investing, offering valuable insights for both aspiring and experienced investors.

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Craig Evans welcomes Kent Ritter, CEO and Founder of Hudson Investing.
• Kent shares his career shift from management consulting to real estate investing.
• Insights into multifamily investing, including key challenges and strategic approaches.
• Property evaluation criteria: market growth, job creation, and economic development.
• Scaling through team building and the importance of a capable operations team.
• Lessons from self-managing properties and transitioning to larger-scale operations.
• How rising interest rates affect investment strategies and decision-making.
• Kent discusses balancing career success with family life and personal priorities.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show