In Part 2 of Joey Romero's conversation with Bryan Driscoll, founder of Motivated Leads, they dive deeper into what happens after motivated seller leads come in—from responding quickly and building stronger follow-up systems to tracking the numbers that actually matter. Bryan also shares his perspective on AI, why human connection remains essential when working with sellers, and how he balances business, investing, family, and giving back through The Goodness Game.

In this episode:

• Why investors need to buy right and prepare for changing interest rates.
• How fast follow-up and a strong CRM process can improve lead conversions.
• Why some “bad leads” may actually be mishandled opportunities.
• The key numbers and KPIs real estate investors should track.
• Where AI can help—and why human connection still matters with sellers.
• How Bryan balances business, investing, family, and community service.
• The story behind The Goodness Game and the power of small acts of kindness.
• Why experienced investors can use outsourced lead generation to buy back their time.

Learn more about Bryan Driscoll: Motivated Leads: https://www.motivatedleads.com The Goodness Game: https://goodnessgame.com/about-us/

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.

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In Part 1 of Joey Romero's conversation with Bryan Driscoll, founder of Motivated Leads, they dive into how digital marketing and lead generation are evolving for real estate investors, from Facebook ads and Google PPC to SEO and AI. Bryan also shares how his early failures in real estate helped shape his approach to investing and building a long-term rental portfolio.

In this episode:

• How Bryan turned his digital marketing experience into a real estate lead generation business.
• The differences between Facebook ads, Google PPC, and SEO for motivated seller leads.
• Why cost per deal matters more than simply focusing on cost per lead.
• How investors can approach lead generation with a limited marketing budget.
• How AI is changing real estate marketing, SEO, and lead follow-up.
• Why Bryan believes humans should remain in command when using AI tools.
• Where AI text and automation can help—and why he is cautious about AI voice for seller leads.
• How Bryan's early failures in real estate helped him become a better investor.
• Why he chose a buy-and-hold strategy and uses his marketing income to build his rental portfolio.

Learn more about Bryan Driscoll: Motivated Leads: https://www.motivatedleads.com The Goodness Game: https://goodnessgame.com/about-us/

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.

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In Part 2 of The Norris Group Real Estate Podcast, Joey Romero continues his conversation with Craig Evans, CEO & Founder of DBL Capital, exploring how the company's investment fund is structured to protect investor capital while generating long-term growth. Craig explains how DBL Capital's disciplined approach to leverage, diversification, and capital deployment helps reduce risk while creating opportunities through affordable workforce housing.

In this episode:

• When investors begin earning returns after investing.
• How DBL Capital protects investor capital with conservative leverage.
• Why workforce housing continues to outperform in today's market.
• The power of diversification across multiple real estate projects.
• Who passive real estate investing is best suited for.
• The company's mission to help over 1,000 families find affordable housing.
• Craig's outlook on the real estate market and what's ahead for DBL Capital.

Learn more about DBL Capital: 👉 https://dblcapital.com/opportunity

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.

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Radio Show