Resident events aren’t just feel-good extras—they’re one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community connections.

You’ll learn:

• The five key benefits of hosting resident events (hint: it’s more than just fun)

• How to run events on small budgets without sacrificing impact

• Why two events per month is the sweet spot for engagement

• Smart strategies to promote events through email, social media, and partnerships

• Creative fall-themed event ideas residents will love (from pumpkin decorating to pet parades)

• How to turn events into powerful organic marketing content

• Tips for organizing your team during events to capture photos, videos, and reviews

• The hidden KPIs that show how events really influence retention and occupancy

Whether you’re running an A-class property or a C-class community, resident events can elevate your brand, create buzz, and strengthen resident loyalty. This episode gives you the playbook to do it—without blowing your budget.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Google is changing the review game—and AI is leading the charge. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how Google’s new AI-generated review summaries are reshaping the way prospects see your community—and what that means for your reputation strategy.

You’ll learn:

• What Google’s AI review summaries are and how they work

• Why consistency in reviews now matters more than ever

• How AI highlights patterns in feedback (the good and the bad)

• The new keyword search inside reviews and how prospects will use it

• Smart, ethical ways to prompt residents for more impactful reviews

• Why star ratings still matter—but the story in your reviews matters more

• How responding naturally (not robotically) to reviews can reinforce positive AI summaries

Whether you’re managing a lease-up or stabilizing an established community, this episode gives you the insights you need to adapt to Google’s latest shift. AI is rewriting how prospects read your reviews—make sure your property comes out on top.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact.

You’ll learn:

• The 3 A+ ranking factors that make or break your listing’s visibility

• Why your primary category is the #1 game changer for rankings

• How reviews (and review consistency) fuel SEO performance

• The critical role of photos, videos, and accurate pins in driving conversions

• Which secondary categories give you an edge over competitors

• Why Google Posts, attributes, and Q&A sections are “nice-to-haves” but not deal breakers

• The common mistakes most properties make that cost them rankings (hint: outdated photos)

Whether you’re in lease-up mode or managing stabilized communities, this episode gives you a clear scorecard for optimizing your Google Business Profile. You’ll walk away knowing exactly what to fix, what to double down on, and how to keep your listings outranking the competition.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Nurturing leads is where good marketing turns into signed leases—but it’s often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection.

You’ll learn:

• Why 50 well-nurtured leads outperform 400 ignored ones

• How to build effective drip campaigns with email and text

• Personalization tactics that make automated messages feel human

• The right way to use urgency without sounding pushy

• How video tours and digital assets build trust before the tour

• The KPIs that tell you if your follow-up system is working

Whether your inbox is full of cold leads or you want to maximize every inquiry coming in, this episode gives you the framework to improve conversions, save marketing dollars, and sign more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running.

You’ll learn:

• When to launch your website (and what must be on it)

• How to set up Google Ads, retargeting, and lead tracking from day one

• Creative local outreach strategies that actually bring in qualified traffic

• The KPIs that tell you if your marketing is on track

Whether you’re weeks from opening or still in planning mode, this episode will give you a clear roadmap to start strong, attract leads early, and build long-term leasing success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster.

You’ll learn:

• What the 60/30/10 content mix actually is (and why it works)

• Why 60% of your posts should focus on community and resident value

• How to show off your brand without turning followers off

• Why only 10% of your content should be promotional—and how to make it count

• Tips for planning content, staying spontaneous, and measuring results that matter

• Who should own your social strategy (and how to avoid burnout)

Plus, don’t miss the “Hot Takes” segment with Caroline, where we get real about what needs to go from your feed—and what underrated post type always gets love.

Whether you're just starting or looking to tighten up your current strategy, this episode will give you a clearer, more effective framework for social media success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors.

You’ll learn:

• What ORM really means in multifamily

• How reputation directly affects occupancy and leasing velocity

• Which review platforms matter most—and why

• Tips for generating authentic reviews without sounding forced

• How top-performing companies like Bozzuto and Camden lead with reputation

• Real examples of turning around negative reviews and using feedback to drive operations

Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Is your property’s first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours.

You’ll learn:

• The 5 core elements of digital curb appeal (and where most communities go wrong)

• How poor photos and outdated listings are costing you leads

• A simple 5-point checklist to audit your own digital presence

• Caroline’s rapid-fire takes on what works—and what doesn’t—in multifamily marketing

If you’re looking to turn more online views into signed leases, this one’s a must-listen.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!