Marketing and operations should be a powerhouse duo—but too often, they're out of sync. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack why these two departments clash, how miscommunication costs properties time and money, and what it takes to get them aligned for better results.

You'll learn:

• Why marketing and operations often operate in silos—and how to fix it
• The truth about lead quality vs. lead quantity (and why "more" isn't always better)
• How to determine your team's true lead capacity before increasing spend
• The importance of feedback loops between marketing and onsite teams
• Why timing and communication between teams can make or break performance
• Real examples of how misaligned campaigns waste budget and frustrate leasing teams
• Practical tips to bridge the gap between departments for smoother collaboration
• How to run quarterly marketing reviews to stay proactive instead of reactive
• The benefits of training onsite teams on marketing basics and lead tracking
• What happens when everything clicks—teams working in sync, leads converting, and occupancy goals met

Whether you manage marketing, operations, or both, this episode gives you a candid look at how to unify your strategy, eliminate frustration, and create a consistent flow of high-quality leads that convert.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strategically without losing the human touch that still drives conversions.

You'll learn:

• What truly separates AI leasing assistants from basic chatbots
• How AI can handle inquiries, schedule tours, and nurture leads 24/7
• Why speed-to-lead is where AI delivers its biggest win
• The pitfalls of over-automation—and how to avoid frustrating prospects
• How to blend human connection + automation for better leasing performance
• Where AI leasing tools make the most sense (and where they don't)
• How to customize your AI agent with names, tone, and personality for stronger brand consistency
• Why some onsite teams love AI—and others push back
• The data you should track when testing AI tools across your portfolio
• The final verdict: Is AI leasing help or hype?

Whether you're curious about AI, already testing it, or deciding how to integrate it into your marketing strategy, this episode gives you the clarity to make informed decisions and avoid costly mistakes.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Renewals aren't just about keeping residents—they're about protecting your bottom line. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into the connection between renewal timing, marketing spend, and overall property performance. You'll learn how to plan, balance, and forecast renewals to avoid costly surprises during slow leasing seasons.

You'll learn:

• Why timing renewals strategically can make or break your occupancy rates

• How to prevent a flood of move-outs during the winter slow season

• The operational and financial headaches caused by too many renewals at once

• Smart tactics for rebalancing lease expirations with flexible term options

• How to align marketing budgets with renewal cycles for better forecasting

• The communication gap between onsite teams and marketing vendors—and how to fix it

• What to do when you inherit poor renewal timing (and can't change it)

• Low-cost strategies to maintain momentum during off-peak leasing months

• How to keep teams proactive, not reactive—with simple tools like resident surveys

• Caroline's golden rule: "Live one quarter ahead. If you're in the quarter, you're already too late."

Whether you're managing a new lease-up or stabilizing an existing community, this episode gives you a blueprint for controlling renewals, optimizing spend, and maintaining steady occupancy year-round.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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If SEO is the engine driving your property's visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they're essential for your property website's rankings.

You'll learn:

• What backlinks really are (and why one quality link can outperform 100 mediocre ones)

• The key difference between backlinks and citations—and why both matter

• How to audit and fix your NAP (name, address, phone) consistency across platforms

• Real examples of how a single backlink can skyrocket visibility overnight

• Where to find credible backlink opportunities—from local media to Chamber of Commerce sites

• Creative ways to build links through local partnerships, sponsorships, and events

• Smart blog strategies that attract organic backlinks and engagement

• Why accurate citations across Google, Bing, Apple Maps, Yelp, and Apartments.com are crucial

• The ultimate quick-win checklist for strengthening your property's SEO foundation

Whether you're launching a new development or rebranding a stabilized community, this episode gives you a clear roadmap to boost authority, build credibility, and climb higher in search results—one quality link at a time.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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AI is changing how search works—and how your property website gets found. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO expert Lizzy Munter to break down Generative Engine Optimization (GEO)—the next evolution of SEO—and how multifamily companies can prepare for AI-powered search results.

You'll learn:

• What GEO (Generative Engine Optimization) actually means

• How AI Overviews and conversational search are reshaping Google results

• The key differences between SEO and GEO—and why you need both

• How to write content that shows up in AI-generated summaries

• The new importance of FAQ pages and how to structure them

• How to use conversational tone and Q&A content across your site

• Why structured data (schema) and page summaries (TL;DRs) help AI understand your site

• The role of blogs and interlinking in building GEO authority

• Real-world examples of how AI pulls from your website content—and how to make sure it's yours

Whether you're just learning SEO or ready to future-proof your properties for AI search, this episode gives you a clear, actionable roadmap to start optimizing for the next wave of multifamily visibility.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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SEO might feel technical—but it doesn't have to be overwhelming. In this kickoff to our SEO Mini-Series on The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down SEO 101: the simple, high-impact steps you can take to boost your property website's visibility and rankings.

You'll learn:

• What On-Page SEO really means (and why it's the easiest place to start)

• The "Big 3" you must optimize: title tags, meta descriptions, and H1s

• How to write SEO elements that are also mini sales messages

• The right character counts (and why consistency matters across all three)

• How alt tags and image file names quietly build SEO value

• Why content on every page—not just the homepage—makes a big difference

• Smart ways to interlink pages so Google (and renters) never hit a dead end

• The most common mistakes properties make—and how to fix them fast

From luxury lease-ups to established communities, this episode gives you a practical SEO checklist you can implement quickly to improve your rankings, increase traffic, and capture more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Your property's website starts with one of the smallest—but most critical—decisions you'll make: the domain name. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down everything you need to know about choosing, managing, and protecting your domains so your marketing never skips a beat.

You'll learn:

• The best places to register your domains (and why GoDaddy is a go-to)

• How to pick property domains with SEO value—including when to use "apartments," "townhomes," or location-based keywords

• Why shorter is usually better for signage and collateral (but when it's worth going long)

• Smart strategies for buying multiple domains to protect your brand

• The pitfalls of dashes, odd extensions, and inconsistent naming

• Why domain management is often overlooked—and how to prevent costly mistakes

• A simple spreadsheet system to track renewal dates, owners, and registrars

• What to expect during domain transfers (and why you should plan at least two weeks ahead)

Whether you're launching a lease-up or managing a large portfolio, this episode gives you the framework to secure the right domains, avoid headaches, and keep your property websites running smoothly.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Your property website's homepage might grab attention—but it's the floor plan page that closes the deal. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into why floor plans are your ultimate conversion tool and how to design pages that actually drive leases.

You'll learn:

• Why the floor plan page is the true conversion driver on your site

• The pros and cons of 2D vs. 3D floor plans (and when you need both)

• How property class (A, B, or C) should influence your floor plan strategy

• Best practices for building the perfect floor plan page layout

• The importance of mobile-first design and smooth user journeys

• Smart call-to-actions that move prospects from browsing to leasing

• How fee transparency calculators and filters impact the experience

• Common mistakes to avoid—like blurry images, missing square footage, or confusing navigation

Whether you manage an A-class property with every digital bell and whistle or a C-class community working with limited resources, this episode gives you a practical roadmap to elevate your floor plan pages and capture more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!