Marketing and operations should be a powerhouse duo—but too often, they're out of sync. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack why these two departments clash, how miscommunication costs properties time and money, and what it takes to get them aligned for better results.

You'll learn:

• Why marketing and operations often operate in silos—and how to fix it
• The truth about lead quality vs. lead quantity (and why "more" isn't always better)
• How to determine your team's true lead capacity before increasing spend
• The importance of feedback loops between marketing and onsite teams
• Why timing and communication between teams can make or break performance
• Real examples of how misaligned campaigns waste budget and frustrate leasing teams
• Practical tips to bridge the gap between departments for smoother collaboration
• How to run quarterly marketing reviews to stay proactive instead of reactive
• The benefits of training onsite teams on marketing basics and lead tracking
• What happens when everything clicks—teams working in sync, leads converting, and occupancy goals met

Whether you manage marketing, operations, or both, this episode gives you a candid look at how to unify your strategy, eliminate frustration, and create a consistent flow of high-quality leads that convert.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strategically without losing the human touch that still drives conversions.

You'll learn:

• What truly separates AI leasing assistants from basic chatbots
• How AI can handle inquiries, schedule tours, and nurture leads 24/7
• Why speed-to-lead is where AI delivers its biggest win
• The pitfalls of over-automation—and how to avoid frustrating prospects
• How to blend human connection + automation for better leasing performance
• Where AI leasing tools make the most sense (and where they don't)
• How to customize your AI agent with names, tone, and personality for stronger brand consistency
• Why some onsite teams love AI—and others push back
• The data you should track when testing AI tools across your portfolio
• The final verdict: Is AI leasing help or hype?

Whether you're curious about AI, already testing it, or deciding how to integrate it into your marketing strategy, this episode gives you the clarity to make informed decisions and avoid costly mistakes.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Renewals aren't just about keeping residents—they're about protecting your bottom line. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into the connection between renewal timing, marketing spend, and overall property performance. You'll learn how to plan, balance, and forecast renewals to avoid costly surprises during slow leasing seasons.

You'll learn:

• Why timing renewals strategically can make or break your occupancy rates

• How to prevent a flood of move-outs during the winter slow season

• The operational and financial headaches caused by too many renewals at once

• Smart tactics for rebalancing lease expirations with flexible term options

• How to align marketing budgets with renewal cycles for better forecasting

• The communication gap between onsite teams and marketing vendors—and how to fix it

• What to do when you inherit poor renewal timing (and can't change it)

• Low-cost strategies to maintain momentum during off-peak leasing months

• How to keep teams proactive, not reactive—with simple tools like resident surveys

• Caroline's golden rule: "Live one quarter ahead. If you're in the quarter, you're already too late."

Whether you're managing a new lease-up or stabilizing an existing community, this episode gives you a blueprint for controlling renewals, optimizing spend, and maintaining steady occupancy year-round.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!