Resident events aren’t just feel-good extras—they’re one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community connections.

You’ll learn:

• The five key benefits of hosting resident events (hint: it’s more than just fun)

• How to run events on small budgets without sacrificing impact

• Why two events per month is the sweet spot for engagement

• Smart strategies to promote events through email, social media, and partnerships

• Creative fall-themed event ideas residents will love (from pumpkin decorating to pet parades)

• How to turn events into powerful organic marketing content

• Tips for organizing your team during events to capture photos, videos, and reviews

• The hidden KPIs that show how events really influence retention and occupancy

Whether you’re running an A-class property or a C-class community, resident events can elevate your brand, create buzz, and strengthen resident loyalty. This episode gives you the playbook to do it—without blowing your budget.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Google is changing the review game—and AI is leading the charge. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how Google’s new AI-generated review summaries are reshaping the way prospects see your community—and what that means for your reputation strategy.

You’ll learn:

• What Google’s AI review summaries are and how they work

• Why consistency in reviews now matters more than ever

• How AI highlights patterns in feedback (the good and the bad)

• The new keyword search inside reviews and how prospects will use it

• Smart, ethical ways to prompt residents for more impactful reviews

• Why star ratings still matter—but the story in your reviews matters more

• How responding naturally (not robotically) to reviews can reinforce positive AI summaries

Whether you’re managing a lease-up or stabilizing an established community, this episode gives you the insights you need to adapt to Google’s latest shift. AI is rewriting how prospects read your reviews—make sure your property comes out on top.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact.

You’ll learn:

• The 3 A+ ranking factors that make or break your listing’s visibility

• Why your primary category is the #1 game changer for rankings

• How reviews (and review consistency) fuel SEO performance

• The critical role of photos, videos, and accurate pins in driving conversions

• Which secondary categories give you an edge over competitors

• Why Google Posts, attributes, and Q&A sections are “nice-to-haves” but not deal breakers

• The common mistakes most properties make that cost them rankings (hint: outdated photos)

Whether you’re in lease-up mode or managing stabilized communities, this episode gives you a clear scorecard for optimizing your Google Business Profile. You’ll walk away knowing exactly what to fix, what to double down on, and how to keep your listings outranking the competition.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!