LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually good for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, "this looks like AI slop" button (yes, really), and why carousels still reign supreme as the platform's top-performing format.

They also get into the "loop, not funnel" approach to LinkedIn ads, why organic company page reach has cratered to basically nothing, and whether the platform's TikTok-ification is a genuine cultural shift or just an algorithm chasing engagement. If you're building a personal brand, running B2B ads, or just trying to figure out if LinkedIn is worth your time in 2026, this one's for you.

Useful Links:

https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB

https://www.linkinbio.news/p/do-you-have-a-trial-reels-strategy

https://www.socialmediatoday.com/news/snap-posts-modest-q2-user-and-revenue-increases/826907/

https://www.adnews.com.au/news/snap-reports-better-momentum-in-advertising

https://www.marketingdive.com/news/behind-reddit-and-youtubes-roles-in-ai-visibility/827313/

https://members.linkedin.com/creators

https://www.leverdigital.co.uk/post/12-linkedin-ad-stats-you-need-to-know

https://calendly.com/resources/webinars/masterclass-cold-to-closed/thank-you

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Find us on LinkedIn: Emma and David

Hosted on Acast. See acast.com/privacy for more information.

If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They will take you through what you should focus on after you've finished sippin' your aperol on your summer holiday. Hubspot report that having taste is the way to fight back against AI and have your brand stand out, but how can you keep taste at the centre of your marketing? Listen to find out! In the words of Pretty Little Marketer “be a brand, but do it casually.”

Useful Links:

https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing

https://www.linkedin.com/news/story/the-risks-of-green-hushing-9084226/ https://bcorporation.uk/news-stories-and-events/news/b-corps-outperforming-ordinary-businesses-new-data-shows/

https://hubspot-state-of-marketing-2026.replit.app/

https://www.prettylittlemarketer.com/blog/2026-social-media-predictions

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.

Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.

Useful Links:

www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/

https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Hosted on Acast. See acast.com/privacy for more information.