LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually good for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, "this looks like AI slop" button (yes, really), and why carousels still reign supreme as the platform's top-performing format.

They also get into the "loop, not funnel" approach to LinkedIn ads, why organic company page reach has cratered to basically nothing, and whether the platform's TikTok-ification is a genuine cultural shift or just an algorithm chasing engagement. If you're building a personal brand, running B2B ads, or just trying to figure out if LinkedIn is worth your time in 2026, this one's for you.

Useful Links:

https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB

https://www.linkinbio.news/p/do-you-have-a-trial-reels-strategy

https://www.socialmediatoday.com/news/snap-posts-modest-q2-user-and-revenue-increases/826907/

https://www.adnews.com.au/news/snap-reports-better-momentum-in-advertising

https://www.marketingdive.com/news/behind-reddit-and-youtubes-roles-in-ai-visibility/827313/

https://members.linkedin.com/creators

https://www.leverdigital.co.uk/post/12-linkedin-ad-stats-you-need-to-know

https://calendly.com/resources/webinars/masterclass-cold-to-closed/thank-you

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