Why most cultural moments don't need your brand w/ Eve Macdonald
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Why most cultural moments don't need your brand w/ Eve Macdonald
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In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.
Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.
Useful Links:
www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/
https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/
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