Social Media Reimagined: Top Tips for How It was so fun discussing social media topics with Jim Fuhs, Jaime Shine, Lisa Sicard, and other friends and listeners on LinkedInLive a couple of weeks ago. The ever-changing landscape for social media brought us to a few key topics to chat about including these 3 takeaways: 🔑 Tailored Content is King: One size doesn't fit all in social media marketing. Each platform has its unique user intent and expectations. Tailoring your content to fit each platform is critical for meaningful engagement and success. 🔑 Engagement Over Frequency: It's not just about how often you post but how meaningfully you interact. Building relationships through thoughtful comments and one-on-one engagement lays the groundwork for stronger connections and a more engaged community. 🔑 Stay Ahead of Trends: With platforms like YouTube and LinkedIn constantly evolving, staying informed about the latest trends and updates will keep you ahead of the curve. Leveraging tools like LinkedIn Newsletters can streamline your content strategy, offering significant outreach with minimal additional effort. 💫 Catch the full episode to dive deep into these strategies and more! 🎧 #TheMarketingMirror #SocialMediaMarketing #LinkedInLIVE #CommunityBuilding Connect with Jim Fuhs on LinkedIn: https://www.linkedin.com/in/jimfuhs/ Jim is coming back as a Guest Co-host next week to review some highlights and answer some viewer questions from this LIVE show! I love that Jim’s input included his viewpoints on some of the topics from the Premiere episode with Joie and his assessment on several topics lead to discussions around how interactions on social media are changing, how standing out is harder, and how each platform has their own agendas, and much more. Jim shared how he made his LinkedIn profile image interactive using a new App, called Relatable, that allows him to bring the conversation directly to him with a customized engagement strategy. The importance of the two-way and personalized conversation he’s able to gain is invaluable and gives you a leg-up for building “community.” We talked a little about how businesses are building communities around their brands with social media and embracing UGC, or user-generated content, as an integral part of their marketing strategy. But still, Jim explains how one-to-one engagements directly with people are the most experiential way to interact and engage human-to-human to create a strong connection with every touchpoint. Notably, people now expect to interact with companies and are rather impatient to get responses from any social interactions. This on-the-spot customer care through careful social listening and problem-solving reinforce Brooke Sellas’s thinking… some of these concepts are discussed in previous episodes… Jim agreed that platforms are making it harder to get noticed, and demand challenges for proper content creation, per channel or platform. We can’t just go with standard repurposing across platforms anymore, instead, we need to consider platform-specific content, audience needs, desires, HABITS, and mixed content types, all delivered with intentional and meaningful direction and in tandem with business goals. AND we need to shake things up and get more creative, as well, especially in an AI world! Further (and this leads into the second LIVE recorded chat) there’s a cultural shift in how, when, why, and how often people use or are on their social media platforms. Stampede Social {Jim Fuhs} https://app.stampede.social/svc/onboard?aff=yf1DxnKju4FW Also if they use code RELATABLE30 they get 30% off Presented by: Sue-Ann, https://writemixforbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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