『115. TOF Social Marketing: Sparking Awareness in NEW Ways』のカバーアート

115. TOF Social Marketing: Sparking Awareness in NEW Ways

115. TOF Social Marketing: Sparking Awareness in NEW Ways

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 In this LIVE interactive episode from LinkedIn Audio, Jaime Shine of Clearly Conveyed Communications, special guest cohost, offers usable insights to test right away for social media marketing while working on your bigger, better, bolder new strategies (discussed last show) to shake up your social feeds! GRAB my Social Media Guide for a step-by-step strategy build: https://dashboard.mailerlite.com/forms/692133/115283493972346406/share So, to move to the light bright side of social media marketing, we’re going to look at top-of-funnel social which generally seeks a triple AAA intent: Attraction Attention Awareness Which is, essentially, visibility marketing. I think of it sometimes as PR (public relations) or goodwill marketing. But no matter the label, you need people to first know about you if you want them to do business with you. And generally, top-of-the-funnel is all about getting out there and getting seen. But how can we do it in NEW ways, bring fresh ideas, gain reach, and foster interactivity via Social Media Marketing Strategies in this tumulteous time in digital and within all the social platforms? KEY CONCEPTS in this chat: 📌 CTA's in new ways... but CTA ALL DAY, ALL THE WAY! 📌 Social Sharing Technique: CONTENT BUCKETS... starting with "fun buckets" for top-of-funnel marketing 📌 Topical Buckets for Strategic Impact... core categories or key topics, Pillar Content Strategy 📌 Time Buckets to Pre-plan Content or Work in Series-style Designs 📌 UGC Content... or is it? 📌 Media Mix... Do video + social media = content consumer happiness? 📌 Create a VISUALS-only Campaign (w or w/o copy) - 1 idea, original photography OR another, visuals or graphics as standalone content *SHOW vs. TELL Craft Platform-Specific Shares with Clout!/GO LIVE/Staycation Highlight Happenings- Behind-the-Scenes, EVENTS, Awards Showcase Other Businesses and Share Curated Content Fire up UGC Campaigns; Invite Collaborations, or Partner Projects Share What Other People Say, Including Project Successes/Challenges/LIVEq&a Spotlight Your Brilliance Nonchalantly (you know?) 📌 Conversation Starters... how, where, why 📌 Commenting for Credibility... going beyond politeness to conversions! 🎧 And much more in an open discussion format. JOIN ME LIVE, WEDNESDAY's at 2P EDT on LINKEDIN LIVE AUDIO for a Weekly conversation and share your thoughts on topics, or ask questions LIVE. 🤝 Connect with us on LinkedIn: Sue-Ann, Write Mix for Business: https://www.linkedin.com/in/writemixforbusiness Jaime Shine, Clearly Conveyed Communications: https://www.linkedin.com/in/jaimeshine/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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