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Most makers think YouTube means teaching their craft or competing with influencers for millions of views—but what if the real power lies in creating educated, confident buyers who value your work before they ever click "purchase"? Jamar Diggs, YouTube consultant and creator of the Low Lift Club, reveals how service providers and product makers can leverage YouTube not for viral fame, but as a strategic lead generator that transforms browsers into invested customers. When makers shift from accidentally teaching their techniques to intentionally showcasing their process and educating buyers on product value, they create a sustainable system where old videos continue attracting qualified customers months or even years later—turning YouTube into a working asset rather than another exhausting content treadmill.

Jamar will be joining us in The Community on September 23rd for a masterclass called "How to Track What Matters Online." Because while we're talking about YouTube strategy in this conversation, the bigger question many of us face is: how do we actually know what's growing our business? Or put more simply: How do we know what’s working? Come join us inside of The Community for this masterclass as well as access to our ever growing library of masterclasses by clicking here: makersplaybook.com/community

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What if the pressure to grow your follower count and perfect your online presence is actually distracting you from the real relationship-building that sustains creative businesses over time? Because it’s a little bit crazy to realize how many of the most successful business opportunities often come not from your carefully crafted marketing strategy, but from the casual conversations that happen when you're just being human. Moments like helping a neighbor move boxes, chatting in another language at an art opening, or simply showing up authentically in your community.

Yvonne's experience reveals how pivoting from traditional market sales to unexpected revenue streams like embassy orders and collaborations discovered through bilingual conversations has not only increased her income but deepened her creative practice. As she navigates the seasonal rhythms of pottery—selling in winter, creating in summer, and learning to work with rather than against these natural cycles—her journey illustrates that sustainable self-employment might be less about having a perfect plan and more about staying open to the human connections and creative experiments that emerge when you're focused on the work you love rather than the metrics you think you need.

In this episode: Yvonne Rausch @_yvonnerausch

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Anne online @ceramicsbyanne

Interested in joining Anne and Yvonne inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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The romanticized image of going full-time as a maker often glosses over one crucial reality: you'll spend as much time problem-solving your business as you do creating, and the mental resilience required might surprise you more than the financial challenges. What if the key to thriving long-term isn't just having enough savings or demand for your work, but developing the flexibility to constantly adapt when your original plans inevitably must change? Yvonne's two-year journey from part-time ceramicist to full-time entrepreneur reveals how seasonal rhythms, unexpected kiln disasters, and market changes force you to get creative with revenue streams—from embassy orders to collaborations discovered through casual conversations. Rather than viewing these constant pivots as setbacks, embracing the problem-solving nature of self-employment can lead to both stronger business foundations and deeper self-knowledge about your values, boundaries, and creative evolution.

In this episode: Yvonne Rausch @_yvonnerausch

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Debi online @curiosibee.art

Interested in joining Debi and Yvonne inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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Could it be that we've been thinking about this all wrong? That it's not the "real job" on one side of life and the dream of making art full-time on the other, and that eventually, we have to choose? Because when we really look at it, are the most sustainable creative careers, from the artists we admire the most, actually built on either-or decisions? Jenna McNerney's journey through teaching, studio ownership, a few odd jobs in construction and even a hair salon, chronic illness diagnosis, and back to teaching again reveals how adapting to life's curveballs doesn't mean giving up on your dreams. Instead, it means getting strategic about how you pursue them. Sometimes the most rebellious thing you can do isn't quitting your day job, but rather embracing the flexibility to move between worlds as you need to, keeping your hands in clay no matter what life throws your way.

In this episode: Jena's Instagram @levelstudioarts

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Debi online @curiosibee.art

Interested in joining Debi and Jena inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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The internet loves to talk about that magical “six figure business” milestone, but what if hitting that revenue number doesn't actually change your life the way you think it will? What if the real transformation happens when you stop chasing someone else's definition of success and start building systems that serve your actual goals—even when that means making decisions that feel uncomfortable or unconventional? In part two of our conversation, Will Donovan pulls back the curtain on what six figures really means as a business owner, how he navigates the complex world of copyright when creating fantasy-inspired work, and why strategic paid advertising became a tool only after he had proven organic growth. Turns out, sometimes the most sustainable path forward might require letting go of the romantic notions of what it means to be a "real" maker and embracing the frameworks required to build the business you need that actually supports your life.

In this episode: Will's work @donovanpottery

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Alisha @alishahagenart

Interested in joining Alisha inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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As makers, we often start with a vision of success that's more fantasy than strategic roadmap—believing that if we just work harder at making our beautiful pieces, it will somehow lead to a sustainable business. But what if the path to actually thriving as a creative is in repeatedly narrowing your focus, rather than doing more and more? What if doing less is actually what allows you to find that magical venn diagram intersection of what you love and a specific audience who desperately wants it?

Will Donovan's journey from nearly abandoning ceramics to building a six-figure fantasy-themed pottery business reveals how iterating toward a precise target audience—rather than trying to please everyone—can transform both your creative satisfaction and your bottom line. But don’t be fooled! The need to evolve your definition of success, even when it means letting go of traditional expectations (or some of the hands-on making) is no easy process. As always, it all comes down to your unique definition of not only what success looks like, but also what type of life you actually want to live.

In this episode: Will's work @donovanpottery

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Find Community member Alisha @alishahagenart

Interested in joining Alisha inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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As makers, many of us feel pressure to choose between our creative passions and a more traditional career - but what if that's a false choice entirely? What if taking your craft seriously doesn't require abandoning a career you are equally passionate about? Melisa's journey from taking her first clay class as a 40th birthday gift to creating what she calls a "side saunter" shows us how blending our different worlds can actually make both richer. Could embracing your own pace and connecting your creative work to the career you already had be the key to building a sustainable making practice that enhances rather than competes with all of life’s other demands?

Melisa's work can be found @mwypottery

Featured in this episode: Check out our Community member, Alisha's work @alishahagenart

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Recently there's been a lot of talk around whether or not you can make a full-time living as a studio potter, and most stories you'll hear about those who are seen as "studio potters" involve teaching regularly, running workshops, providing rental space for other artists, or maintaining multiple income streams beyond just making pots. But there are a few potters out there who truly make their living from the literal things they make - and Heidi Fahrenbacher, of Bella Joy Pottery, is one of them. Heidi's journey from financial rock bottom to paying herself a steady salary reveals how facing your worst business fears head-on can actually become the foundation for a more sustainable practice. In this conversation we talk about how sustaining this kind of practice isn't about finding the perfect sales channel or mastering every platform, but about learning to simplify, set boundaries, and recover from the inevitable mistakes that come with building any creative business. Heidi’s experience reminds us that sometimes the most valuable business skill isn't avoiding problems altogether—it's learning how to bounce back from them with better boundaries, clearer priorities, and the confidence to keep making the work that lights you up.

Resources in this Episode:
Heidi's Instagram

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