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Most makers think YouTube means teaching their craft or competing with influencers for millions of views—but what if the real power lies in creating educated, confident buyers who value your work before they ever click "purchase"? Jamar Diggs, YouTube consultant and creator of the Low Lift Club, reveals how service providers and product makers can leverage YouTube not for viral fame, but as a strategic lead generator that transforms browsers into invested customers. When makers shift from accidentally teaching their techniques to intentionally showcasing their process and educating buyers on product value, they create a sustainable system where old videos continue attracting qualified customers months or even years later—turning YouTube into a working asset rather than another exhausting content treadmill.

Jamar will be joining us in The Community on September 23rd for a masterclass called "How to Track What Matters Online." Because while we're talking about YouTube strategy in this conversation, the bigger question many of us face is: how do we actually know what's growing our business? Or put more simply: How do we know what’s working? Come join us inside of The Community for this masterclass as well as access to our ever growing library of masterclasses by clicking here: makersplaybook.com/community

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What if the pressure to grow your follower count and perfect your online presence is actually distracting you from the real relationship-building that sustains creative businesses over time? Because it’s a little bit crazy to realize how many of the most successful business opportunities often come not from your carefully crafted marketing strategy, but from the casual conversations that happen when you're just being human. Moments like helping a neighbor move boxes, chatting in another language at an art opening, or simply showing up authentically in your community.

Yvonne's experience reveals how pivoting from traditional market sales to unexpected revenue streams like embassy orders and collaborations discovered through bilingual conversations has not only increased her income but deepened her creative practice. As she navigates the seasonal rhythms of pottery—selling in winter, creating in summer, and learning to work with rather than against these natural cycles—her journey illustrates that sustainable self-employment might be less about having a perfect plan and more about staying open to the human connections and creative experiments that emerge when you're focused on the work you love rather than the metrics you think you need.

In this episode: Yvonne Rausch @_yvonnerausch

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Anne online @ceramicsbyanne

Interested in joining Anne and Yvonne inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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Follow The Maker's Playbook on Instagram @themakersplaybook

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The romanticized image of going full-time as a maker often glosses over one crucial reality: you'll spend as much time problem-solving your business as you do creating, and the mental resilience required might surprise you more than the financial challenges. What if the key to thriving long-term isn't just having enough savings or demand for your work, but developing the flexibility to constantly adapt when your original plans inevitably must change? Yvonne's two-year journey from part-time ceramicist to full-time entrepreneur reveals how seasonal rhythms, unexpected kiln disasters, and market changes force you to get creative with revenue streams—from embassy orders to collaborations discovered through casual conversations. Rather than viewing these constant pivots as setbacks, embracing the problem-solving nature of self-employment can lead to both stronger business foundations and deeper self-knowledge about your values, boundaries, and creative evolution.

In this episode: Yvonne Rausch @_yvonnerausch

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Find Community member Debi online @curiosibee.art

Interested in joining Debi and Yvonne inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

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Love this podcast? Support an episode! Click here to learn more.

Follow The Maker's Playbook on Instagram @themakersplaybook

Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com