D.O. (Dustin Owen) sits down with Laura Kay Sheely, an industry powerhouse with over 20 years of experience in the mortgage world. From her unexpected start in lending to her current role as SVP of Sales at Watermark, Laura shares the real story behind her career journey, the importance of continuous learning, and what it takes to truly stand out as a loan originator and a leader.

This episode dives into a real-life business crossroads from D.O.'s loan officer journey—when keeping his #1 referral partner suddenly came with a $10k/month price tag.

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D.O. shares multiple ways loan officers can grow their mortgage business without calling on real estate agents. Get tactical insight on alternative referral sources, content creation, buying leads, and building your circle of influence for maximum lead generation.

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D.O. shares the "7 Habits of Highly Successful Loan Officers." Drawing inspiration from Atomic Habits by James Clear and real-world experiences from top-producing mortgage pros, this episode is packed with actionable advice for mortgage professionals who want to elevate their game.

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Whether you're a seasoned mortgage broker, a new loan originator, or just passionate about sales and business growth, you'll learn the best practices, mindsets, and strategies that separate the top 1% from the rest. Dustin also shares a personal story on reinventing his CRM system, and both hosts bring humor and real talk about what it takes to thrive in the mortgage industry.

D.O. dives deep into what he calls “the curse of the mortgage industry.” He breaks down why so many mortgage brokers and loan officers plateau at that comfortable six-figure mark—and what holds most back from reaching higher income levels or even crossing into seven figures.

He shares real-life stories from his own career, from the early struggles and wild stories of breaking into the industry, to the mindset and systems required not just to survive, but to truly thrive.

If you’re ready to stop coasting, push beyond your limits, and capitalize on the incredible opportunities in the mortgage business—this episode is your wake-up call. Whether you’re new to the game or a seasoned pro, D.O. lays out what it takes to overcome the curse, future-proof your career, and build lasting wealth.

🔔 Subscribe for more unfiltered mortgage industry insight and personal business development strategies!

👀 Want free coaching, sales training, and insider events? Visit TLOPonline.com

#Mortgage #LoanOfficer #MortgageBroker #BusinessDevelopment #SalesStrategies #TLOP

Thinking about starting a career as a loan officer or curious about what it takes to break into the mortgage industry? D.O. dives deep into the realities of becoming a successful loan officer in today’s market. They answer common questions like how to get started, what kind of personality thrives in this business, and exactly how long it takes to “make it” in this entrepreneurial, customer-service-focused industry.

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Drawing from decades of industry experience and countless coaching sessions, Dustin demystifies the process of building authentic and productive partnerships with realtors—whether you’re a rookie loan officer unsure where to start, or a seasoned pro looking to expand your network.

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"Perfection is the enemy of done." Drawing from real-world coaching experiences, Dustin shares why taking action—no matter how imperfect—is the secret to breaking through business barriers and boosting your sales success.

If you’re a mortgage professional struggling with overthinking, procrastination, or just need a dose of real-talk motivation, this episode delivers practical tips, candid humor, and actionable strategies to help you stop planning and start doing.

Get 🎓 by D.O. - https://tloponline.com/mlo-coaching-programs/?utm_source=TLOP&utm_medium=Description&utm_id=YouTube