• How to Break Free From Limiting Beliefs and Family Expectations | Betsy Pepine
    2026/04/22

    What if the life everyone claps for is the one quietly choking you out?

    Betsy Pepine joins Matt and Lou for a sharp conversation about the boxes people get shoved into by family, culture, work, gender, and plain old habit. This episode gets into what happens when you stop treating other people's expectations like law and start asking a better question: Does this life even fit?

    🍸 What you'll hear in this episode:

    • The "good kid" trap is real.

    • Family pressure can look a lot like love.

    • Some boxes protect you. Some just shrink you.

    • Moms get judged from every angle. Betsy says it out loud.

    • Tradition is great. Forced tradition is not.

    • Your body usually knows before your brain does.

    • Breaking the box is hard. Living with the backlash is harder.

    • Success means nothing if it belongs to somebody else.

    Grab Betsy's book, then send this episode to the person in your life who's still living by somebody else's script.

    💡 Notable Takeaway:

    "You gotta recognize you're in a box to get out of it."

    👤 About our Guest:

    Betsy Pepine is a serial entrepreneur, author, and speaker focused on helping people break free from limiting beliefs and live on their own terms. She's the author of Breaking Boxes and has built multiple ventures while raising two daughters as a single mom.

    🔗 Links + Stuff

    • Betsy Pepine: https://www.betsypepine.com

    • Instagram: https://www.instagram.com/betsypepine

    • LinkedIn: https://www.linkedin.com/in/betsypepine

    • "Breaking Boxes" is available on Amazon, Barnes and Noble, Books-a-Million, and her website.

    📬 Want more than just the podcast?

    Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise.

    Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/

    💼 Need funding or working capital?

    If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

    Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

    👉 Book a free 15-minute call here: https://shorturl.at/LwxsA

    📲 Connect with the hosts

    Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

    • Matt Meehan:https://www.instagram.com/matthew.r.meehan
    • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca
    • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/

    💬 One last thing

    Know a business owner who would appreciate this conversation?
    Send them the episode. That's how this show grows.

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    24 分
  • What Founders Get Wrong About Capital and Exit Strategy
    2026/04/15

    What if the system isn't broken… it's working exactly how it was designed?

    Dr. Thomas Powell joins us to break down what founders get wrong about capital, why most businesses trap their owners, and how the same patterns show up in government.

    This is part entrepreneurship, part constitutional reality check…and a little uncomfortable in all the right ways.

    🍸 What you'll hear in this episode:

    • Why "raising capital" has nothing to do with money

    • The brutal truth behind the Founder's Isolation Paradox

    • Why most founders don't actually own a business… they own a job

    • The real difference between a democracy and a republic

    • Why the administrative state isn't checked the way you think

    • How "helping people" can quietly trap them instead

    • What business owners get wrong when planning an exit

    💡 Notable Takeaway:
    "No matter how many people you have around you, you are still at the center of making the decisions… that's the founder's isolation paradox."

    👤 About our Guest:

    Dr. Thomas Powell is the founder of The Founder's Office and a constitutional law professor who helps business owners raise capital, scale, and actually exit.

    🎧 Why Listen:

    If you're building something (or stuck inside something you built) this episode will hit.

    Listen now and ask yourself: are you running your business… or is it running you?

    🔗 Links + Stuff

    • Website: https://www.brehongroup.com

    • About / Bio: https://thomasjpowell.com/about/

    📬 Want more than just the podcast?

    Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise.

    Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/

    💼 Need funding or working capital?

    If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

    Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

    👉 Book a free 15-minute call here: https://shorturl.at/LwxsA

    📲 Connect with the hosts

    Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

    • Matt Meehan:https://www.instagram.com/matthew.r.meehan
    • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca
    • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/

    💬 One last thing

    Know a business owner who would appreciate this conversation?
    Send them the episode. That's how this show grows.

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    40 分
  • Why The Businesses That Grow Best Usually Do Less
    2026/04/08

    What if your business is growing... and getting worse at the same time?

    Most founders think growth means adding more. More offers. More channels. More customers. More moving parts. Yarin says that works early, but somewhere between $2M and $20M in revenue, that same habit starts eating your margin alive.

    In this episode, Matt and Luigi sit down with Yarin Gaon of Fractional Partners to talk about the Clarity Playbook, a private-equity-style framework built for companies too small for private equity but big enough to need real focus. The conversation gets into why founders confuse friction with execution problems, why "just hustle harder" stops working, and how narrowing the business can make it stronger, cleaner, and more profitable.

    🍸 What you'll hear in this episode:

    • Why growth by addition works early and backfires later

    • The hidden tax of selling too many things to too many people

    • Why profit matters more than revenue when choosing what to scale

    • The three "clarity canvases" Yarin uses with leadership teams

    • How misalignment creates profit leaks

    • Why most founders do not need more tactics. They need better filters.

    • The hardest move for type-A founders: pausing long enough to think

    • Why focus is not playing small. It is how you stop building a mediocre Frankenstein of a business

    💡 Notable Takeaway:
    "Just hustle" doesn't work at that scale.

    👤 About our Guest:

    Yarin is the founder of Fractional Partners and creator of the Clarity Playbook, an open framework designed to help $2M to $20M companies sharpen focus, improve profit, and build a stronger business without handing the keys to private equity.

    🎧 Why Listen:
    If your business is doing enough revenue to feel the friction, but not enough to brute-force through it, listen to this episode and then check out Yarin's Clarity Playbook. It might save you from adding three new problems in the name of growth.



    🔗 Links + Stuff

    • FREE Clarify Playbook v2.0: https://playbook.fractional.partners/

    • LinkedIn: https://www.linkedin.com/in/yaringaon/

    • Website: https://www.fractional.partners/posts/about-yaringaon

    📬 Want more than just the podcast?

    Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise.

    Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/

    💼 Need funding or working capital?

    If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

    Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

    👉 Book a free 15-minute call here: https://shorturl.at/LwxsA

    📲 Connect with the hosts

    Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

    • Matt Meehan:https://www.instagram.com/matthew.r.meehan
    • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca
    • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/

    💬 One last thing

    Know a business owner who would appreciate this conversation?
    Send them the episode. That's how this show grows.

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    30 分
  • Debt, Tariffs, and the Truth About Today's Global Economy
    2026/04/01

    What happens when a grown-up economist says the quiet part out loud: the U.S. is acting like it can break the rules forever?

    Andrés Velasco joins Matt and Luigi for a sharp, no-spin talk on debt, tariffs, copper, central banks, globalization, and why countries that treat boom times like a Vegas weekend usually end up crying in the shower. From Chile's "save it, don't blow it" playbook to America's very expensive habit of pretending deficits don't matter, this episode puts real-world economics back in plain English.

    🍸 Episode Highlights:

    • Latin America is doing better than the doom crowd admits.

    • Democracy in the region held up better than many expected.

    • Inflation used to be the norm. Now it is mostly under control.

    • Tariffs on Canada and Mexico get called what they are: nonsense.

    • Chile's copper money worked because they saved when everyone wanted to spend.

    • Commodity booms usually end badly when governments get cocky.

    • AI, electrification, and climate policy are making copper even hotter.

    • Massive public debt stops being funny when rates are no longer near zero.

    • Central banks still have power, but only if politicians keep their hands off.

    • Bitcoin gets no love.

    Watch this one, then send it to the person who still thinks tariffs are a magic trick and deficits are fake.

    💡 Notable Takeaway:

    "There's no example in human history where a country got rich without a dynamic private sector."

    👤 About our Guest:

    Andrés Velasco is the Dean of the School of Public Policy at the London School of Economics and former Finance Minister of Chile. He is widely known for steering Chile through a global crisis by saving during the copper boom instead of spending like a maniac.




    🔗 Links + Stuff

    • Download "The London Consensus" for FREE: https://press.lse.ac.uk/books/e/10.31389/lsepress.tlc

    • London School of Economics Profile: https://www.lse.ac.uk/school-of-public-policy/people/Andr%C3%A9s-Velasco

    📬 Want more than just the podcast?

    Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise.

    Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/

    💼 Need funding or working capital?

    If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

    Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

    👉 Book a free 15-minute call here: https://shorturl.at/LwxsA

    📲 Connect with the hosts

    Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

    • Matt Meehan:https://www.instagram.com/matthew.r.meehan
    • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca
    • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/

    💬 One last thing

    Know a business owner who would appreciate this conversation?
    Send them the episode. That's how this show grows.

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    39 分
  • How Story-Driven Growth Helps Small Businesses Scale
    2026/03/25
    What if the thing you've been calling "branding" is actually the backbone of your business? Dan Grech joins Matt and Luigi to make the case that a founder's story is not decoration, not nice-to-have, and not something you slap on a homepage after the real work is done. It's the thing that holds the whole machine together. From getting fired out of journalism to building BizHack Academy, Dan breaks down how story drives revenue, hiring, trust, and the ability to keep going when business gets ugly. 🍸 Key Highlights: Getting fired pushed Dan into business. Most founders are running on old wounds. Dark energy can move you fast. It can also burn you out. A founder story should drive sales, hiring, trust, and staying power. The same core story can be shaped for different moments. Big brands break trust when the story and behavior stop matching. Small business has one unfair advantage: it can still be honest. 🎧 Why Listen? Because this episode gets at the thing most founders screw up: they treat story like decoration when it's really the engine. Dan makes a sharp case for why the right story can help you sell, hire, build trust, and keep your head on straight when business starts punching back. 💡 Notable Takeaway: There is a story behind the story that can actually help grow a business. 👤 About our Guest: Dan Grech is the founder of BizHack Academy and creator of the Story-Driven Growth Framework. He's a former NPR and PBS journalist, and the author of the upcoming book Your Business Is Your Story. 🔗 Links + Stuff Website: https://bizhack.com/business-story-consultation/ LinkedIn: https://www.linkedin.com/in/dangrech/ Facebook: https://www.facebook.com/bizhackacademy Instagram: https://www.instagram.com/bizhackacademy X (Twitter): https://x.com/BizHackAcademy YouTube: https://www.youtube.com/channel/UCcanK6EyRUPCcmToDfpRdFg Learn more about his upcoming book at thestorydrivenbusiness.com. 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.
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    44 分
  • IRS Audits: What Business Owners Get Wrong
    2026/03/18
    You think the IRS is scary? Cool. Now imagine TikTok is your tax attorney. Pietro E. Canestrelli (JD, LL.M.) jumps in to kill the "one weird trick" tax myths and explain how people actually get wrecked: audits, missing returns, bad CPA advice, and the quiet fact that you're the one holding the bag. 🍸 What you'll hear in this episode: TikTok "tax hacks" are basically a DIY fraud starter kit. "Register it in Nevada" is not clever. It's a trap. "Everyone should be an S-Corp" is lazy advice. Period. If the IRS says they don't have your return… it's not filed. The IRS letters feel cold because the system is built to be cold. The Taxpayer Advocate can hit pause when things go sideways. Audits are a skills mismatch: they've done hundreds… you haven't. Keep records forever. Yes, forever. 💡 Notable Takeaway: Every business owner needs to know that there are giant icebergs out there. We help taxpayers avoid them. 👤 About our Guest: Pietro E. Canestrelli, JD, LL.M. is a California Certified Specialist in Taxation Law and former IRS attorney who helps taxpayers with planning, audits, and tax debt fights. 🎧 Why Listen: Got an IRS letter and your stomach dropped? Listen to this episode, then go to ietaxattorney.com and stop guessing. 🔗 Links + Stuff Website: https://ietaxattorney.com/ Instagram: https://www.instagram.com/ietaxlaw/ 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/• Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ• Audible:https://shorturl.at/6j4vz• YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.
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    40 分
  • What Actually Wins When Business Gets Hard: March Madness Edition
    2026/03/11
    It's March. Everyone's arguing about brackets. So we built one for business. But instead of basketball teams, we're matching up what founders lean on when things get real: Discipline vs. motivation.Vision vs. executionSpeed vs. strategy.Branding vs. operations. Because when revenue dips and momentum stalls, you don't get to rely on everything. You lean somewhere. This episode is a pressure test. What actually survives when your business hits a slump? 🏀 This one covers: Why motivation fades in long seasons Why discipline carries weight when things get quiet The danger of launching too many new ideas How to test the market before you build Speed vs. careful planning in early growth Why operations quietly outlast flashy branding The real takeaway: what wins one season may not win the next There's no single champion. But there is a pattern. If you had to pick one to carry your business this year, what's it going to be? 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/• Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ• Audible:https://shorturl.at/6j4vz• YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.
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    16 分
  • Why Some Brains Don't Fit School
    2026/03/04
    " data-margin-top="0" data-margin-bottom="0" data-pm-slice="0 0 []"> Some people are not bad at learning. They were just trained inside the wrong system. Russell Van Brocklen joins Matt and Luigi for a conversation that starts with dyslexia but quickly turns into something much bigger: how highly capable people get mislabeled, misunderstood, and boxed into models that do not match how their brains actually work. If you run a business, manage people, or have ever felt like you think differently than the world expects, this episode will feel strangely familiar. Inside this episode: Why dyslexics often function as specialists, not generalists How traditional education mirrors many workplace problems The hidden pattern behind "smart but struggling" Why writing can stabilize fast, scattered thinking The cost trap families and systems fall into Extreme performance shifts from simple changes Why environment fit often beats raw ability 💡 Notable Takeaway: I was done with the discrimination. I was done with it. I said, I'm going to solve dyslexia. 👤 About our Guest: Russell Van Brocklen, known as The Dyslexia Professor, shares his own experience navigating severe dyslexia, the cognitive patterns most systems ignore, and the methods he developed to help learners operate closer to their actual potential. 🎧 Why Listen: This episode is about dyslexia. But it is also about how different minds work, why some people thrive outside conventional structures, and how easily talent gets misread. If you have ever questioned how intelligence, performance, and "ability" get measured, this one is worth your time. 🔗 Links + Stuff Website: https://www.dyslexiaclasses.com Instagram:https://www.instagram.com/dyslexiaclassesus/ LinkedIn:https://www.linkedin.com/in/russell-van-brocklen-2007ab87/ Facebook: https://www.facebook.com/dyslexiaclasses/ Email: russellll198@yahoo.com 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/• Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ• Audible:https://shorturl.at/6j4vz• YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.
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    24 分