If your business isn’t bringing in consistent sales, this episode is your wake-up call.

I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing.

Spoiler: it’s not your sales… it’s your marketing.

In this episode, we cover:

• Why you don’t have a sales problem, you have a marketing problem
• What marketing actually is (and why social media alone isn’t enough)
• The truth about passive income and digital products
• Why your offers aren’t converting
• How to start building an audience that actually buys

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In this episode of The Life of KG, Katie Godfrey talks about one of the most requested (and most avoided!) topics for business owners, VAT and tax.

If you’re a salon owner, aesthetic clinic, lash tech, brow artist, nail tech, hairdresser or training academy owner in the UK, this episode is a must-listen, especially if you’re approaching the VAT threshold or already VAT registered.

As your business grows, your tax responsibilities grow too. And while it can feel overwhelming, VAT registration is often a sign that your business is scaling successfully.

Katie shares:

· What happens when you hit the VAT threshold in the UK

· How VAT registration works with HM Revenue & Customs (HMRC)

· The impact VAT has on your pricing and profit

· Common mistakes beauty business owners make with tax

· Why paying more tax usually means you’re making more money

· The mindset shift required when stepping into CEO mode

· Why moving abroad (including to Dubai) doesn’t eliminate financial responsibility

This is an honest, straight-talking episode designed to remove fear around VAT and help you feel more confident managing the financial side of your business.

If you’ve ever Googled:

· “VAT for salon owners UK”

· “When do I register for VAT UK?”

· “How does VAT work for service businesses?”

· “Why is my tax bill so high?”

This episode breaks it down in simple terms, without jargon, without panic, and with real-life experience from someone who’s navigated it herself.

Remember: growth comes with new levels of responsibility. Understanding your numbers is part of becoming the CEO your business needs.

If you enjoyed this episode, please subscribe, leave a review, and share it with another beauty business owner who needs to hear it.

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She has 4x her employment income. Let’s celebrate my gorgeous client Joanne Ogrady.

Joanne is part of my GROWTH Mastermind & just resigned for round 2!

In this time together she has had incredible results & I’m so proud of her.

- 4x more income for her employed role

- Over doubled her income in the business

- Her confidence has grown massively which has helped her level up in every area

- She has her foundations & systems on point now which has helped with growth

- Gone into education & launching her hair extension courses!

If you’re looking to add hair extensions onto your menu, Joanne is your girl!! Drop her a message for her next training dates.

She is fully booked, smashing her goals personally & financially from offering extensions, so why can’t you?

If you're interested in mastermind & want to get on the waitlist for when doors next open, CLICK HERE

If you want to join my FREE masterclass on hosting next month on speeding up your success, CLICK HERE