Episode 231: How To Gain High-Net-Worth Clients - Sophie From Sota Salon
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Episode 231: How To Gain High-Net-Worth Clients - Sophie From Sota Salon
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Sophie sold her UK salon chasing a more balanced, freelance life in Dubai. Within three months she was booked seven days a week, and four years later, pregnant and burnt out, an out-of-the-blue message from a stranger became the opportunity that built SOTA.
In this episode, Katie talks to Sophie about launching a salon and a hair brand in the same month, the staffing lessons that came the hard way, and the unglamorous hustle, DMs, free blow-dries, three-wheeled trolleys - behind a client book full of celebrities and high-net-worth regulars.
In this episode:
● Why "going freelance for balance" rarely works out the way you think
● What makes a business partnership actually work long term
● The staffing red flags most owners ignore for too long
● How to build a high-value client book from a standing start
● Launching two businesses at once, and surviving it
● Why your second location is the one that really tests your business
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