In this episode of The Life of KG, Katie sits down with Anna from Socialista.

From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.

Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.

In This Episode, We Talk About:

• Growing up in a family of sellers & learning business from age 10

• Starting as a social media manager and turning it into an empire

• Why building an audience FIRST is the key to selling anything

• The #1 mistake people make when creating courses or programs

• Posting frequency, viral content and what’s working right now

• Hooks, explore page strategy, and why content has to stop the scroll

• Inbound VS outbound sales, and why you need both in 2025

• Why so many coaches are struggling right now

• The story of losing £60K + a 200K drop in revenue

• The emotional discipline required to be a CEO

• Hiring, firing, and only bringing in A-players

• What AI means for the coaching industry, and why personal brand wins

• Why authenticity matters more now than ever

• The truth about trolls, visibility and online backlash

• How retreats + community can transform your business

• Why you ALWAYS need a mentor (even as a mentor yourself)

Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/

Get your FREE trial on Salon Success Manager.

https://salonsuccessmanager.com

Check out Socialista here

Let’s celebrate Chelsea

Chelsea has been in my mastermind now for around 18 months. And what a journey we have been on.

- She went from 1 clinic to 2!

- Opened her training academy which has taken off incredibly.

- Has VTCT courses.

- Built her confidence with showing up, being on camera & getting speaking opportunities.

- Building teams.

- Gaining partnerships.

- Gained freedom.

And so much more!

Business isn’t easy and it’s definitely been hard over the last two years but the resilience and determination Chelsea has is why she has got so amazingly far.

Oh she also won Masterminder of the year at our surprise awards.

DM Chelsea if you want more information on her courses & masterclasses.

DM me if you want more information on mastermind before doors close on Sunday.

You can also apply here: https://katiegodfrey.biz/application

Let’s celebrate karenharvey_conran

Karen started with a VIP day with me a couple of years ago.

Then joined two of my retreats.

And now joined mastermind 💃

She is doing amazing things from standing on stages, getting visible, building her team up & specialising in PMU eyeliner & mature skin.

Go & check out her page & masterclasses.

Doors are opening back up soon for mastermind.

If you want to be considered fill out this application form here

In today’s episode of The Life of KG, Katie sits down with Andrea from Andrea Danielle, a former teen mum who refused to let her circumstances define her future. What started as a massage bed in her living room has now grown into a fully booked home salon, a team member, sold-out workshops, kids pamper parties, a mentoring business, and a brand-new regulated training academy.

If you’ve ever worked from home, or you want to, this episode proves just how far you can go without ever stepping onto a high street.

This conversation is raw, inspiring, and packed with real strategies you can take into your own business today.

In This Episode, We Cover:

• Becoming a mum at 16 and rebuilding her life with zero excuses

• Starting a beauty business from the living room (with a toddler watching TV!)

• Growing into a full home salon and hiring her first employee

• Tripling her income after joining the KG Mastermind

• The freedom of being able to pay bills without stress

• Creating children’s pamper parties & involving her daughter

• Building confidence on camera and finding her voice

• Using her story to land press features and local media

• Launching a regulated training school (Level 1, Level 5 & Level 7)

• Understanding the aesthetics regulation changes

• Why home salons can be more profitable than high street salons

• The importance of having a business coach, community & support

  
  

  Work With Katie

  If you're ready to stop winging it and actually grow your business with strategy, support, and accountability, apply for the KG Mastermind here:
  👉 https://kgbusinessmentor.com/kg-mastermind/

  
  

  Join one of Katie’s transformational business retreats around the world:
  👉 https://kgbusinessmentor.com/retreat-2025/

  
  

  Connect with Andrea here: https://www.instagram.com/andreadanielleuk

Jade is in her second year of mastermind & this whole process with her has been incredible.
She won Implementation Queen of the year award at our recent event and this just shows why she won!

Over our time we have been working together she has:

- Hit targets and doubled them
- Created lots of new courses
- Started taking her business online
- Launched a really successful membership
And so much more!

But let’s also keep it real…. We talk about hardships in business & how it isn’t always smooth sailing. Jade had the hardest year which was testing on so many levels. But she is resilient, has strength & got through it which is why she keeps scaling!

For more information on Jades CPD courses & regulated courses go & drop her a message.

To get results like Jade get the waitlist and apply for masterminds next intake by clicking here!

In this powerful episode of The Life of KG, Katie sits down with multi-millionaire investor, entrepreneur and board advisor Charlie, for one of the most honest and transformative conversations we’ve ever had on the show.

From becoming a millionaire at 21, to raising children as high-performing entrepreneurs, navigating autism and ADHD, experiencing deep personal trauma, and managing multiple companies with strict structure. Charlie opens up in a way that will shift your entire perspective on success.

This episode dives deep into mindset, resilience, accountability, fear, excuses, time management, personal branding, health, loss, and how to build a life you’re proud to look back on.

What We Cover

• Are entrepreneurs born or created?
• ADHD, autism and the entrepreneurial brain
• Why structure creates more freedom, not less
• The 168-hour rule that destroys every excuse
• How to stop caring what people think
• Building an authentic personal brand people trust
• The “blame culture” problem and how to rise above it
• Mindset habits that build mental strength
• How trauma reshapes your purpose
• Charlie’s mission with Zoe’s Law
• Why you MUST know your body and advocate for yourself
• Investing basics — property, pensions & building wealth
• Surrounding yourself with the right circle

Get THE SALON SUCCESS app here!

Get GET OFF THE TOOLS book here!

Making money in your sleep…. It’s actually a thing!

So proud of my client @beautyboxbybecstraining

She has been part of my GROWTH mastermind for 6 months & just resigned for another 6 months!

Bec specialises in lashes & the queen of lash styling.

Over the last 6 months she has really been building the systems, doing the ground work, really focusing on what she wanted from her business & building her education business in-person & online!

The consistency & hard work Bec has done is truly paying off!

- She works her set hours in the studio, yet making more!

- She has gone viral several times but has blown up her business

- She has opportunities coming her way more than ever

- She has built up her training & making money online

- She has had her best January yet!

PROUD!

This is proof that even if you want set hours, not working full time & want to work around small children but build a business you CAN!

Highly recommend you check out Bec’s training & ebooks for styling!

If you’re interested in mastermind, fill out this application form and we will pop you on the waitlist for our next enrolment.

In this episode of The Life of KG, I’m joined by my incredible friend and client Ellie Edwards, owner of Beauty by Ellie Solihull, a lash, brow and now hair salon, plus a successful training academy.

Ellie shares the powerful (and emotional) story of how a family emergency changed her entire career path, leading her from a planned future in the police force to becoming one of Solihull’s most in-demand beauty entrepreneurs.

We dive deep into what it really takes to grow a beauty business today, from mobile appointments until midnight, to managing staff, introducing new services, building a strong team culture, learning boundaries, and scaling while becoming a mum.

This episode is real, raw and full of golden nuggets for any salon owner, educator, or mum in business who wants more freedom, more income and less burnout.

• How a sudden life event pushed Ellie into the beauty industry

• From retail job + mobile nights to running a packed home salon

• Why saying “yes” to everything in the beginning builds long-term success

• The reality of burnout, 14-hour days and losing your identity in your business

• Learning boundaries and why clients aren’t your friends

• The truth about hiring, managing and losing staff

• Why pregnancy became her biggest business blessing

• How Ellie created a business that makes money without her being on the tools

• The rise of threading: the overlooked, high-profit skill salon owners need

• Creating online courses and building passive income

• Face-to-camera confidence, social media consistency and building trust

Instagram: @beautybyellie

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