Innovation has a long and complicated relationship with the “fake it until you make it” mindset. It’s common in the startup world to use unscalable, manual techniques to test demand for a product or service—and then automate processes later on. In this episode, Dev and Michelle discuss notable companies that have employed this strategy to very different outcomes, from Zappos to Amazon and Theranos.

For more innovation stories and insights, visit: https://www.jumpassociates.com/category/innovation/

#futurefocused #strategy #innovation #amazongo #theranos #elizabethholmes #zappos #grubhub

Chapters:

7:40 Selling a Vision vs. Overselling

18:30 The Role of Prototyping in Startup Culture

23:26 Headlines of the Future

Headlines of the Future:

The Pentagon is building thousands of AI-enabled drones in anticipation of a conflict with China. https://www.vox.com/world-politics/24107959/replicator-drones-china-taiwan-ukraine-pentagon

Rejoyn just became the first FDA-approved app to treat major depression in patients who are already taking anti-depressants.

https://www.npr.org/2024/04/04/1242721542/the-fda-has-approved-the-first-app-to-help-treat-depression

More companies are trying out four-day workweeks after pilots across the UK, Iceland, Portugal, and more have yielded positive results. https://www.bbc.com/worklife/article/20240223-ai-could-make-the-four-day-workweek-inevitable

Links

Subscribe to receive weekly Dev’s future focused letters: https://www.jumpassociates.com/email-sign-up/

Connect with us on LinkedIn: https://www.linkedin.com/company/jump-associates

Start a conversation: inquiries@jumpassociates.com

The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola.

This is the conversation for future-focused leaders thinking about strategy, culture

and leadership. The world is crazy. Everything seems to be changing, and not

always in a good way. Today, business leaders are struggling to figure out avoid

becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener.

Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.

While most large companies have an established approach to innovation, few have one that really works–or one that will get them to their next phase of growth. In this episode, Dev and Michelle discuss how leaders can fundamentally rethink their innovation strategy based on their unique strengths and limitations.

You can read more about this in Dev’s article on jumpassociates.com https://www.jumpassociates.com/is-it-time-to-rethink-your-innovation-strategy/

#futurefocused #strategy #innovation #growthstrategy #nike #ozempic #openai #procterandgamble

Chapters:

1:17 A Shift in Focus on Innovation

14:40 What Companies Should Ask Themselves

34:40 Disruptive Innovations

38:24 Headlines of the Future

Headlines of the Future:

Peter Thiel-backed Cognition Labs unveils “world’s first” complete AI software engineer. https://www.freethink.com/robots-ai/ai-software-engineer-devin

The average number of undergraduate CS majors in U.S. and Canada has tripled since 2005. https://www.theatlantic.com/technology/archive/2024/03/computing-college-cs-majors/677792/#

Scientists have observed a rare, massive spawning event of heat-resistant corals in the East Asian region. https://www.vox.com/down-to-earth/24098428/scientists-ocean-coral-spawning-bleaching-great-barrier-reef

Links:

Subscribe to receive weekly Dev’s future focused letters: https://www.jumpassociates.com/email-sign-up/

Connect with us on LinkedIn: https://www.linkedin.com/company/jump-associates

Start a conversation: inquiries@jumpassociates.com

The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.

Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused to grow.

You can read more about this in Dev’s article on Jumpassociates.com: https://www.jumpassociates.com/the-real-lesson-from-ben-jerrys-spoiler-its-not-go-woke-and-go-broke/

#purposedrivencompany #unilever #benandjerrys #wokecapitalism #nelsonpeltz

Chapters

1:07 Unilever's Spins Off Ice Cream Business

15:14 Purpose-Driven Companies

28:00 The Pitfalls of Performative Activism

31:11 Headlines of the Future

Headlines of the Future

3D-printing robots are being used to build a 100-home housing development in Texas. https://www.freethink.com/cities/3d-printing-homes-69023

Cancer is afflicting more young people around the world, to the bewilderment of doctors. https://www.wsj.com/health/healthcare/cancer-young-people-doctors-baffled-49c766ed

A first-of-its-kind trial found that a weight-loss drug could also help people overcome their opioid cravings. https://www.freethink.com/health/opioid-cravings

Links

Subscribe to receive weekly Dev’s future focused letters: https://www.jumpassociates.com/email-sign-up/

Connect with us on LinkedIn: https://www.linkedin.com/company/jump-associates

Start a conversation: inquiries@jumpassociates.com

The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.