Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell sits down with Anthony Wheeler, VP of Operations and Sales, and Rami Nazim, Chief Technology Officer and Chief Marketing Officer of Integrity First. Together, they share the story behind Integrity First’s foundation and its mission to disrupt the automotive repair industry by prioritizing people and values over profit. The conversation covers three essential points: the company’s focus on hiring for core values rather than industry experience, their intentional use of technology to enhance both customer and employee experiences, and the importance of clear, unambiguous communication in building effective teams.

Timestamps:

• 00:00 "People Before Profit: Prioritize Connection"
• 04:36 "Prioritizing Character Over Knowledge"
• 06:13 Admiration for Your Work
• 12:07 Integrity Drives Franchise Expansion
• 13:19 "From Non-Automotive to Franchise Success"
• 17:39 "Team Assembly Impacts Scaling"
• 20:38 "Defining Leadership Amid Chaos"
• 25:30 "Clarity Counters Communication Gaps"
• 27:38 Defining Success for Employees
• 29:59 "Keep Leading with Gratitude"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Curtis Gardner, Audi technician and social media mentor, Josh Parnell to explore the mindset and practices behind effective leadership. Curtis shares his journey from entry-level oil changes to becoming a shop leader, emphasizing the importance of mentorship and accountability in both the workplace and online communities. The conversation highlights three key points: the power of positive influence and leading by example, the challenges and rewards of growing a personal brand on social media despite negativity, and the critical role of investing in oneself for personal and professional growth.

Timestamps:

• 00:00 Meet Curtis
• 03:36 What is Leadership?
• 07:58 Handling Social Media Negativity
• 13:03 Turning Negativity Into Positivity
• 15:05 Amplifying Voices, Inspiring Leadership
• 17:01 Amplifying Technicians’ Voices
• 20:32 "Leadership Through Genuine Connection"
• 24:36 "Investing in Yourself"
• 26:51 The Value of Personal Investment
• 32:05 "Keep an Open Mind"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell is joined by Shari Pheasant, shop owner and award-winning consultant, at the 2025 AAPEX show in Las Vegas. Shari shares the importance of putting people first in leadership, emphasizing genuine care and connection over process and profit. The conversation covers practical ways shop owners can invest in their teams, such as regular check-ins and providing daily lunches, as well as the value of scientific personality assessments to foster understanding and engagement.

Timestamps:

• 00:00 Meet Shari - AAPEX 2025
• 05:47 "Business Values, Trust, and Agility"
• 08:51 "Leadership: Serving Others First"
• 12:57 Supporting Employees Beyond Work
• 14:21 "Team Focus and Safety Talk"
• 17:36 "Preparation Over Pressure"
• 21:46 Leadership, Value, and Workforce Demands
• 26:23 "Fast-Paced, Team-Focused Leadership"
• 29:37 Discovering Authentic Self
• 30:40 Team-Building Through Communication Insights
• 34:42 "Navigating Chaos with Guidance"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell is joined by David Boyes, President of Today's Class, at the 2025 AAPEX Show in Las Vegas. David outlines how Today's Class revolutionizes automotive training through bite-sized, personalized daily sessions designed for both technicians and service advisors. He also highlights the importance of habit formation and individualized learning in closing the gap between annual training events and daily shop performance.

Timestamps:

• 00:00 Transition to Modern Online Training
• 04:45 Adult Learning and Retention Insights
• 08:53 "Stepping Up to Fill Gaps"
• 10:39 Customer Responsiveness is Key
• 14:35 Maximizing Habits for Lasting Impact
• 16:45 "Change Requires Effort and Persistence"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell is joined by Lisa Coyle and Kat Kat Ayers, CEO and COO of Promotive, at the 2025 AAPEX show in Las Vegas. Lisa and Kat share their journey of founding Promotive, highlighting their passion for helping automotive shops overcome technician shortages through full-service recruiting. Their conversation covers the importance of aligning new hires with shop culture, leadership strategies for unlocking team potential, and the costly impact of mis-hires.

Timestamps:

• 00:00 Thanks to Promotive for the Sponsorship!
• 05:30 Full-Service Recruiting for Shops
• 06:28 Streamlined Hiring for Auto Shops
• 11:37 "Tech-Shop Matchmaking App Vision"
• 15:43 Fixing Workplace Pain Points
• 18:49 "Nurturing Potential, Building Success"
• 20:38 "Managing Dream vs Difficult Employees"
• 24:20 Customer-Centric Sales & Management
• 26:50 Consistent Leadership Builds Trust
• 33:00 "Pick Your Battles"
• 35:40 Courage, Feedback, and Gratitude

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ready to lead with purpose? Join Limitless Leadership in Houston, Texas on Friday, December 5th for a day of leadership development sponsored by Tekmetric. Lead with vision. Inspire your team. Build unstoppable momentum. Register now at https://limitless-leadership.mykajabi.com/tekmetric-training

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell welcomes Bret Beitler, the newest coach and VP of Operations at Limitless Leadership, to share his journey and leadership philosophy. Bret shares why he's passionate about prioritizing people over process, emphasizing that meaningful one-on-one connections drive engagement and performance. Together, they discuss the transformative power of coaching, the value of investing in team development, and Bret’s experiences navigating challenges as a multi-business owner.

Timestamps:

• 00:00 Meet Bret - VP of Operations at Limitless Leadership
• 03:56 Leadership Coaching: Building Trust
• 07:26 Impactful One-on-One Discussion
• 10:03 "Prepared, Organic Conversations"
• 14:46 Franchise Ventures and Growth Journey
• 16:35 "Knowledge Requires Action"
• 21:06 Resilience Through Financial Crisis
• 24:00 "Finding Purpose Through Challenges"
• 26:05 "Transformative Leadership and Growth"
• 31:49 "Commitment to Integrity and Value"
• 33:35 "Connecting to Make an Impact"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ready to lead with purpose? Join Limitless Leadership in Houston, Texas on Friday, December 5th for a day of leadership development sponsored by Tekmetric. Lead with vision. Inspire your team. Build unstoppable momentum. Register now at https://limitless-leadership.mykajabi.com/tekmetric-training

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell is joined by Mike Delacruz, Founder and CEO of Overdryve, and Luke Edwards, Director of Client Marketing. Mike emphasizes the importance of leading with an abundance mindset focused on collaboration over competition. Luke discusses stepping into a leadership role, highlighting the significance of buy-in and authentic connection within teams. They also discuss the value of pursuing passion and purpose, balancing professional success with personal well-being, and making a positive impact in both business and life.

Timestamps:

• 00:00 "Connecting Beyond Business Moments"
• 04:33 From College to Marketing Career
• 09:02 Mentorship, Growth, and Ambition
• 12:10 "Empathetic Leadership Through Listening"
• 13:20 "Empowering Voices for Engagement"
• 17:56 Struggling to Balance Work & Family
• 21:51 Client Growth Struggles and Triumphs
• 23:01 "Beyond Fixing Cars"
• 27:54 Passion Leads to Purpose
• 31:48 "Leadership Lessons from Alexander"
• 32:51 "Leadership in the Trenches"
• 36:44 Live with Purpose and Passion
• 38:57 "Count Your Blessings"
• 42:34 "Contact Mike at OverDryve"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE

Ready to lead with purpose? Join Limitless Leadership in Houston, Texas on Friday, December 5th for a day of leadership development sponsored by Tekmetric. Lead with vision. Inspire your team. Build unstoppable momentum. Register now at https://limitless-leadership.mykajabi.com/tekmetric-training

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

Chris Craig is an automotive and leadership expert, social media influencer, and author of Becoming a Better Service Professional. Chris shares the story of how he built a thriving online community by answering the real-world questions leaders and professionals face in the automotive repair industry. He highlights the difference between managers and leaders, emphasizing the critical role of authentic communication and the need to truly listen to, empower, and retain team members.

Timestamps:

• 00:00 Welcome Chris Craig
• 06:05 Leading vs Managing in Automotive
• 08:27 "Management Simplified: Excel Tracking"
• 12:04 Leadership Coaching Takes Time
• 15:34 Effective Communication Training Overview
• 18:30 "Problem-Solution Strategy for Leaders"
• 20:51 "Embracing Ideas and Retention"
• 25:04 Service Advisors Drive Customer Loyalty
• 27:51 Leadership: Purpose, Direction, Motivation
• 30:30 Inspiration Through Intentional Leadership
• 33:59 Lead by Example, Define Values
• 38:26 Chance Encounter Changed My Career
• 39:06 "Leadership Through Presence"

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE