Georgia is fast becoming a geopolitical and economic powerhouse, earning comparisons to the rapid development seen in the GCC.

In this explosive episode, Abdelaziz Musa sits down with Levan Asatiani, the CMO of Orbi Group, Georgia’s largest developer and a visionary behind massive projects like the 16,000-room Orbi City and the groundbreaking integrated resort, Central Park Towers (CPT).

Levan reveals the unconventional strategies driving Georgia's exponential economic growth: a history rooted in the ancient Silk Road, a near-absence of regulation that accelerates mega-projects, and a unique investment model that offers guaranteed returns.

We also dive into Levan’s career evolution—from the 'fun' of agency life to the strategic responsibility of being a client-side CMO—and his views on how intelligent marketers should leverage AI.
If you are looking for the next emerging market opportunity, seeking a blueprint for aggressive growth, or wondering what lies beyond Dubai's real estate playbook, this episode is essential listening.

Key Takeaways
The GCC Blueprint: Discover how Georgia’s minimal regulation and strategic capitalistic policies mirror those of the UAE, enabling faster, larger-scale mega-projects than typically seen in Europe.

Unconventional Investment: Learn the economics behind Orbi Group's flagship Central Park Towers, which is built on a century-long business model and allows the company to offer highly lucrative, guaranteed investment returns.

The Path to CMO: Hear Levan’s journey from graphic designer to Creative Director to CMO, and his essential advice for young marketers: "Work hard, be consistent, and choose your path."

Important Links
Abdelaziz Musa (Host) – LinkedIn: https://www.linkedin.com/in/azizmusa/

The Impact Lab – https://www.theimpactlab.store/

Cush Digital – https://cush.digital/

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• (00:01:02) - Where is Georgia? Levan details the country's unique history, from Neanderthals to Greek mythology (Jason and the Golden Fleece), and its location on the Black Sea and Silk Road.
• (00:02:45) - Georgia’s unique culture: Its own language, three alphabets, and a culture shaped by Persian, Ottoman, and Russian influence.
• (00:04:41) - The Economy: Georgia’s unique resource (grapes and wine-making history) and the drivers of its fast-growing GDP per capita.
• (00:05:49) - The Geopolitical Engine: Why Georgia’s position in the Caucasus, connecting Turkey, Azerbaijan, and Russia, is the biggest driver of its growth.
• (00:09:12) - Tourism Boom: How Georgia became a top destination for CIS, GCC, and European tourists, with inbound tourist numbers vastly exceeding the national population.
• (00:10:35) - The Marketing Journey: Levan’s career evolution: from graphic designer to Art Director, Creative Director, and finally, CMO.
• (00:12:18) - Agency vs. Client Side: Levan’s comparison: why the client side is "less fun" but offers more strategic control and satisfaction.
• (00:16:27) - Introducing Orbi Group: The history of Georgia’s largest developer, its visionary projects, and the role of Western capitalistic policies.
• (00:18:14) - Orbi City: The world-scale project in Batumi, described as the largest hotel in the world with $16,000$ apartments/rooms.
• (00:21:20) - Central Park Towers (CPT): Unpacking the guaranteed investment model and why it seems "too good to be true" compared to the old real estate playbook.
• (00:22:21) - The Integrated Resort Model: CPT as a massive unity of world-best brands (Michelin-starred F&B, largest casino, global hotel brands) designed to generate wealth for centuries.
• (00:25:34) - Regulation vs. Growth: Why Georgia's minimal regulation is the only path to creating economy and driving exponential growth, distinguishing it from Europe.
• (00:28:47) - AI in Marketing: The host’s views on AI content and the importance of maintaining human endeavor in marketing.
• (00:29:57) - The CMO’s AI Toolkit: How Levan uses AI daily for research and data analysis, and why good AI work requires significant human effort.
• (00:34:17) - ()Advice for Graduates: Levan’s final, essential advice for future marketers: "Work hard and be consistent."