『The Idea Climbing Podcast』のカバーアート

The Idea Climbing Podcast

The Idea Climbing Podcast

著者： Mark J. Carter
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概要

 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • How to Turn Obstacles into Opportunities with Lasada Pippen

    How to Turn Obstacles into Opportunities with Lasada Pippen
    2026/02/26
    In this episode we’re discussing how to turn obstacles into opportunities with my guest, Lasada Pippin. Lasada was raised in an underserved community as a young African American and defied the odds to build a successful career in engineering and become a first-generation college graduate. His journey reflects the resilience and determination that now fuel his mission as an inspirational speaker. Lasada’s signature keynote series, “Say It Better: Communicate with Clarity & Lead with Confidence” draws directly from that path: Empowering corporate professionals, educators, and youth to overcome obstacles and pursue meaningful growth. With a message rooted in grit, reinvention, and purpose, he equips audiences with practical strategies to lead with intention, rise stronger, and climb higher. We dive into topics including: How to make and support your decision to “burn the boats”How to successfully step into the new space that you’re striving towards.The importance of finding the finish line and keeping your eyes on it at all times.What you need to do to build momentum to get to the finish line.What to do to stay once you’ve “burned the boats’ and successfully gotten to your island of success.The role of self-confidence in turning obstacles into opportunities.Why it’s of the utmost importance to move towards something that you’re truly passionate about.How to take action in “the moment of now” one small step at a time.How to keep on keepin’ on after the initial excitement of your journey fades.The reason you must really know and understand your “Why” on your journey.How to get strategic about your goals instead of just riding high on excitement and love.The power of starting with the end in mind.The three questions you need to ask yourself and answer to turn obstacles into opportunities.Why your journey never ends, it just evolves over time.The importance of celebrating your small wins.The importance of having a way to measure your progress and how to create it.The one thing, above all else, that you need to do to turn obstacles into opportunities. …and more golden nuggets of advice! Starting to Turn Obstacles Into Opportunities Lasada grew up in an underserved community with low resources and not having a whole lot. He feels like during his entire life that he’s had to turn obstacles into opportunities. There was always some type of roadblock, there was always some type of challenge. Lasada has a background in engineering and technology where he spent his professional time for a decade. Even making the shift from engineering and technology into the keynote and motivational speaking space was an obstacle. Lasada had to see the opportunity inside of that transitional moment if he wanted to get past that obstacle. An obstacle can be anything. It can be fear, it can be anxiety, it can be procrastination, it can be self-doubt, it can be a lack of self-confidence. There are so many obstacles that we don’t realize are obstacles because they’re wrapped in a different type of clothing. Because of that there are so many obstacles that we need to identify, and that’s the only way that we can turn them into opportunities. For Lasada it was getting over the fear, embracing it, learning how to coexist with it, and building up his self-confidence. He needed to develop the confidence that he could make each leap and go forward and operate in the space of keynote and motivational speaking that he operates in today. A Lifelong Journey Turning obstacles into opportunities has been a lifelong journey for Lasada. He said that it doesn’t have to be a life altering, such as super darkness, but let’s just say “dark times”. When you hit the dark times, you hit obstacles. It’s then that you really need to see and focus on the opportunities. A Decision to Create Opportunities When Lasada was getting ready to leave corporate, he was faced with a decision. His contract had ended, and so he had the opportunity to renew his contract. He could stay there and prolong the contract and continue being in a place that included a great income and great people. Nothing was “wrong”. OR he could take a leap of faith and go after what he really wanted to do, what he really loved, and what he really desired. He said a lot of times you are so blinded by what’s good that it blinds you from getting to what’s great. If you are blinded by darkness in your life, it’s oftentimes going to be hard to see that light. You have to shift that perspective. You have to change the way you see it. You must look at it like as an obstacle, but at the same time realize there’s also an opportunity naturally baked into every obstacle. If you adopt a mentality that for every problem there is a solution, whether you have the solution at that time or not, that’s a whole different story. You can adopt a mentality that within every problem that you face, there’s also a solution. So Lasada did a ...
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    23 分
  • How to Get Focused and Get into Flow States with Peter Wishnie

    How to Get Focused and Get into Flow States with Peter Wishnie
    2026/02/18
    Today we’re discussing how to get focused and get into “flow states” (what athlete’s call “The Zone”) to achieve more in less time. My guest is Peter Wishnie. In his younger years Peter purchased a medical practice and after one year, he made more money than the previous owner did in any one of his 17 years of ownership. Peter has been in business for over 33 years and has made multiple 7 figures for 30 consecutive years, landing him in the top 1% in his field. During those years he has learned key secrets that have helped him work a lot less while growing the business year after year. In 2022, he sold that business for $2 million more than he paid for it. The reason he sold it was mainly because his passion is now to help other businesses learn to have the life they so deserve and desire. Peter believes people become business owners or leaders not to be slaves to your jobs but to have the freedom to enjoy your family, hobbies, and friends. Peter wants to help you live your best life. We dive into topics including: Why you have to know and write out you KPIs, your Key Performance Indicators for your business.Why you have to review your KPI’s at least weekly if not more often.How to maintain focus once you’ve gotten started.How to survive and embrace the roller coaster ride of focus.Why consistency every single day is king; it’s not about overloading your schedule.The definition of and examples of flow state, or being “in the zone” as athletes call it.How to stay in the zone and not get knocked out of it for short periods of time.Why creative ideas come when you’re most relaxed.The benefits and rewards of getting yourself into flow state.What comes first; focus or flow state.The one thing, above all else, that you need to do to get focused and into flow state. …and other golden nuggets of advice! Peter’s Story of Focus and Flow State Peter says far from the expert of ALWAYS being focused. After every video he creates, he says “stay focused my friends”. He got that from that beer commercial, “stay thirsty my friends”. It’s because it’s because getting focused and into flow states isn’t always easy. We’re constantly getting interrupted with calls and our electronic devices. Peter says he’s constantly getting bombarded with messages, and he tries to keep up with them. He remembers when he was younger back in 1989, when he purchased his practice. Peter didn’t even have a desktop computer. People didn’t have cell phones. It was easy to get and stay focused with few interruptions. At the time when the phone rang it was a great thing for a business owner because it could be a prospect. But creating focus and flow state is something Peter has since learned. He loves to study. He loves to listen to and learn from people. Peter purchased his first Franklin Covey planner back in the early 1990s. Peter wrote down his goals for the year; exactly what he wanted to achieve. He wrote them down based on what he was going to do every single month, then every single week. which made staying focused easier. Now Peter is also a John Maxwell certified leadership coach. There’s a great book, “The One Thing”, you just focus on the one thing. Peter adopted that principle. Then he adopted Michael Hyatt’s “Full Focus Planner”. Because of that Peter wrote down the three major things he needed to accomplish every single day. Some people love to cross things out every single day. Peter did this and that, but it’s that one thing, and it could be you. Like writing 20 pages in your book. That’s the one thing, the other things on your list don’t matter as much. You can also figure out what the top three things you must do are and write them down every day. You must decide what’s important for your family, your relationships, your health, and so on. Then it’s a matter of putting those things first while you have a business to take care of. If you don’t take care of those other things, take care of yourself, your health, and building up your energy levels you’re going to crash sometime during the day. You might wake up totally fogged up, just like your brain’s all fogged and because you’re just not doing the right things to take care of yourself day in and day out. That’s where energy comes into play… Managing Your Energy Imagine having all that energy, when you have all that energy, you can go longer during the day and the day goes by faster because you are just full of pep. Peter believes it starts with that. How did he learn to do that? It came from medical school. Now imagine going to college. In Peter’s case he always had those few hard classes, but he also signed up for some easier courses like history of rock and roll. Meanwhile, he was taking physics and chemistry as a pre-med student. Peter had a hard time his first year in school and he read a book called “How to Study”, and from that he learned how to organize and how to focus ...
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    24 分
  • How to Create Story-Driven Content Marketing Campaigns with Katie Wagner

    How to Create Story-Driven Content Marketing Campaigns with Katie Wagner
    2026/02/03
    Storytelling is an absolute must in the marketing world. In this episode I discuss How to Create Story-Driven Content Marketing Campaigns with my guest, Katie Wagner. Katie spent more than 15 years as a journalist. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online and started her own agency, KWSM. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ We dive into topics including: How to use informational interviews with your clients to create your marketing stories.The structure of a great informational interview.Where and how to share your story once you create it.How to get happy clients to share your story with their friends in their language.Why learning why your happy clients are happy can help you learn a lot about your business and ultimately improve your client experience.A deeper discussion into how to create a successful marketing strategy with your content once it’s ready.An examination of the pillars of story-driven content marketing and how to expand that marketing process.How to uncover how prospects discover you and make the decision to become your clients.The definition of “nurturing content” and how to create it.How to nurture your client relationships once you close the deal.How to get qualified referrals from your existing clients.Why case studies are the most compelling way to create story-driven marketing campaigns and how to create great ones.The one thing, above all else, you need to do to create story-driven content marketing campaigns. …and more golden nuggets of advice! Getting Into Storytelling Katie was a journalist for 15 years before she started a digital marketing agency. She specifically worked in television and radio. She worked all over the world and retired from CNN headline News back in 2009. She opened her agency in 2010. The reason she did that is because she realized that nobody was going home to watch the five o’clock news anymore. They started getting the headlines on Facebook and Twitter. As those channels came to prominence, that became the way people wanted to get their information. Katie saw an opportunity to teach business owners how to tell their story using digital channels. She believed that founding a company in the tenets of journalism and knowing what attracts an audience was a good place to start. What Successful Marketing is Really About First Katie defined brand journalism. What that means to her is that it is the act of creating content that builds an emotional connection. It’s about the humans involved in a business. Brand journalism highlights the stories of the people that make or deliver your products or service. It highlights the stories of the people that benefit from your products and service. It’s really about those emotional connecting stories that we have to tell beyond just features and benefits also known as the marketing or the sales language. It’s really about that human language. Those are the stories they tell at the her agency. Even during the very early days, back in 2010, they had to interview their clients to uncover those stories. When you ask somebody about their business their default they usually talk about is the services they provide and what they can do for people or their products and what the benefits are. They forget the most important parts. What are they? It’s answering questions such as what does that do for somebody? How does it change their life? and from there focusing on the transformation around using your products and services. The first step was to teach people to start thinking of their businesses based on the answers to those questions and focusing on the outcomes their clients’ were creating more than the services they were delivering. The Structure of A Great Story When Katie’s agency is telling stories for their clients there’s a purpose behind the stories they’re telling. They like to think of it as the transformation moment. There’s a before for your potential client, then they use you, and then there’s an after. And that arc is the story you want to tell. What is life like before they interact with you? You know, what are their pain points? What are their struggles? What are the fears and motivations they have? And then what happens at that moment they engage with your products or services? Then what is the transformation after that engagement? How is life different? How does life look better, safer or easier for them? If you can start creating content around that transformation point, those stories really resonate with people. Even when Katie’s agency is creating website content, they ask themselves can you paint a ...
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    21 分
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