『The Idea Climbing Podcast』のカバーアート

The Idea Climbing Podcast

The Idea Climbing Podcast

著者： Mark J. Carter
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2026 Mark J. Carter & ONE80 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How to Go from Employee to Solopreneur to Entrepreneur with Sys Savanh

    How to Go from Employee to Solopreneur to Entrepreneur with Sys Savanh
    2026/04/21
    The journey from employee to entrepreneur can be confusing. Where do you begin? How to create a mindset to get you there? In this interview we answer questions like that with my guest, Sys Savanh. Sys is the founder of 7 Figure Expert Academy, where he helps entrepreneurs package, position, and scale their expertise into powerful offers that actually sell. In this conversation, we’re going beyond theory! We’re talking about what’s working right now; how to stand out, how to monetize what you know, and how to build something that doesn’t just look good online… but actually grows your business. We dive into topics including: The fear of making the leap from employee to solopreneur and how to overcome it.How to start building a business as a solopreneur.The difference between a business operator and a business owner.How to make the shift from being an operator to an owner.The four pillars of a successful business.Why you still need people working for you when you’re a solopreneur.How to know when you’re ready to make the leap from solopreneur to entrepreneur.Why you can’t build a brand first; you have to sell first.The characteristics of entrepreneurs that make them different than solopreneurs.How to automate your sales and generate consistent leads.How to maintain success as an entrepreneur and not slide backwards.How to hit the milestone of placing most of your focus on marketing instead of selling.The importance of developing procedures and processes.Why your main job as an entrepreneur is to get yourself seen more and how to do it.The one thing, above all else, that you have to do to be successful on your journey from employee to solopreneur to entrepreneur. …and other golden nuggets of advice! Sys’ Journey from Employee to Solopreneur to Entrepreneur Sys believes that when you’re an employee, there’s often a point when you have something brewing in, in your gut that there’s something more out there. Just like Sys did for three years as an employee. He just knew that he was meant for more, like he was meant to do something great. There was a calling, there was God calling to him to step out on his own. It was December 3rd, 2005, when he opened his very first business. December 2025 was his 20th anniversary as an entrepreneur. Sys believes that if you have something tugging at you, you start asking yourself questions like “What’s my purpose, what’s the meaning of life and is there more to life than this?” Those are the types of questions he started asking himself as he was being the best employee possible for the companies he was working for. He has always been a hard worker ever since he was 10 years old. He would go around his neighborhood knocking on doors asking if he could cut his neighbors’ lawns. When somebody allowed him to cut their grass for five bucks, he did it. Sys considered himself to be the best grass cutter. Then he went onto Burger King and then the VFW where he was the best dishwasher. At every company he went to work for, he was always the best. Then in 2002 he read a quote, “If you don’t build your dream, someone will hire you to build theirs.” That hit him like a ton of brick as an employee. Right. Sys realized that he wasn’t building his dream but he was hired to build someone else’s and he was trading his time for money. Stop Trading Time for Money There was a catalyst for him to make a transition two years later in 2004. Sys saw another quote from Jim Rohn; “If you didn’t come from a wealthy family, make sure a wealthy family comes from you.” He considered that to be his second sign from God. With that he decided enough’s enough. Sys decided God was speaking to him and he went for it. He started to figure out a plan. He went back to school to get his business degree. Then the one thing really started it all was when Sys was a manager at a very large company called ITT and he went into a board meeting one day. The CEO came out and told everyone he has lay off 57 people because people didn’t sell enough services. That stuck with him. Sys realized the CEO was right. It doesn’t matter what the economy is like, it doesn’t matter what’s happening in the marketplace. If somebody doesn’t sell, they have to lay people off. He had never done sales before, so he took a sales position just to learn how to sell and how to communicate. He was presented with two options. Do you want to get paid $55,000 a year plus bonuses, or do you want to make as much as you want? That would mean he would be on a hundred percent commission. He chose the hundred percent commission. He thanks God he did that because he just crushed it. Sys realized that it’s not that he was great at sales, he was just really good at being himself. That’s how his sales journey started and that’s when it really gave him the confidence to move from employee to a solopreneur. That’s when Sys started his first business, it was a sales company. He ...
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    31 分
  • Why You Should (or Shouldn’t) Start a Podcast with Jeff Dauler

    Why You Should (or Shouldn’t) Start a Podcast with Jeff Dauler
    2026/04/15
    Is podcasting a good fit for you? It’s not for everybody. I discuss when, why, and how you should start a podcast with my guest, Jeff Dauler. Jeff spent 25 years building top-rated morning radio shows before turning that same audience instinct toward a different medium. Today he co-leads tentwentytwo, a boutique podcast strategy firm that helps executives and brands turn ideas into shows that actually move business forward. He’s here to talk about what makes a podcast worthwhile, the mistakes 90% of podcasters make, and how to build something that actually grows your business. We dive into topics including: Reasons NOT to start a podcast. The number of episodes you should expect to create when you start a podcast and why.How to create your ideal listener profile.The three questions Jeff asks all his potential clients to decide if a podcast is worth creating.What the structure of a successful podcast show looks like.What you need to say in the first sixty seconds of your podcast.What NOT to do during each of your podcast episodes.How to stay motivated to continue creating podcast episodes after your first few.How to create additional marketing and branding content from each of your podcast episodes.The one thing, above all else, that you need to do if you’re going to start a podcast. …and other golden nuggets of advice! Jeff’s Podcasting Story Jeff started his first podcast in 2016 and started doing podcasting full-time in 2019 when he was asked to leave the radio industry. He’s not bragging about getting fired. If you’ve worked in radio for 25 years and you’ve only gotten fired once, that’s a good track record. Jeff had a 25-year radio career, working a morning radio, working in a lot of different cities as an executive producer of a morning show and the co-host of another morning show and finally as a host of a morning show. When Jeff got fired in 2019 he had a severance package. He had some money coming to him. He didn’t have to rush out and find another radio job. Jeff decided to sleep past 4:30 AM for the first time in his adult life and start a podcast business. The business took off and Jeff never looked back. A couple years after starting the business Jeff’s wife left her full-time job to run the podcast business with him. Her background is also in entertainment. She worked in music and live television. Together they make a pretty interesting and unique team for podcasting. Why Do Most People Want to Have a Podcast? Surprisingly Jeff doesn’t hear “I need a podcast because everybody has one” that often. But when somebody comes and says “I need a podcast” they rarely have a reason why they need a podcast in terms of goals, objectives or outcomes. They just feel that they need a podcast because somebody told them they needed one or their com competition all has one. Sometimes they even know they’ve needed one for a while to help establish their brand and get their message out there. But most of the time they don’t know what measurable outcomes they want to achieve. That’s what Jeff’s company does. They help them define their strategy and determine what the goal of the podcast should be. Getting Started in the Podcasting World The first question Jeff asks every client is the same. “What do you want your podcast to do?” Most people candidly don’t know, they don’t realize everything that a podcast is capable of, so they don’t know how to answer that. Many people don’t realize that there’s a lot of work that goes into creating and maintaining a podcast. Too many people just start a podcast to create the content without ever thinking about what they want the outcome or the end result to be. First, you have a clear goal and a clear objective for your show. The first question Jeff asks anybody is, “What does your podcast need to do for it to look like a success?” And then he reminds them that people like Mel Robbins, Joe Rogan and Dax Shepherd, and all of those shows, they exist to get as many listeners as possible because they make their money from advertisers. That’s why they release an episode every week or twice a week because they need a ton of listeners to get enough advertisers to be profitable. For 99% of the people that Jeff talks to, that is absolutely not necessary. What You DO Need to Get From a Podcast Endeavor Instead, what you DO need is six episodes or twelve episodes of really strategic content that is going to deliver a specific outcome. For example, networking or getting new clients. Jeff has to help most of his clients identify exactly what outcome they need to achieve to justify the existence of the podcast. Jeff says for nine out of ten people, it’s money related. They need more clients. They want to sell more books. They want to book more keynote speaking engagements. They usually discover that you don’t have to do what Dax Shepherd, Mel Robbins and Joe Rogan are doing. You don’t have to constantly put out ...
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    28 分
  • How to Get Seen, Be Trusted, and Get Paid for What You Know with Christine Blosdale

    How to Get Seen, Be Trusted, and Get Paid for What You Know with Christine Blosdale
    2026/04/08
    If you want to grow as a successful thought leader, people need to see and trust you if you want to become profitable. I discuss how to move along that spectrum with my guest, Christine Blosdale. Christine is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know. She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth. We dive into topics including: The origin of imposter syndrome and how it creeps into your life.How to get over imposter syndrome.Examples of the negative stories you tell yourself and how to overcome them.What you need to do to start “being seen”Why if you’re not seen and heard, you’re not hired.How to pick the right kind of content to create to get yourself seen.Why owning your authentic personality your key to success and how to own it.How to craft your “signature story”.How to successfully go from being seen to being trusted.Strategies to author and promote your own book.The importance of taking things in small steps.Tips for successful first-time client meetings.How to gain the trust of potential clients.The biggest marketing mistake thought leaders make and how to avoid it.How to move from being trusted to getting paid without being pushy about it.How to “magnetize” yourself and bring the right people into your world.Examples of how to shift the energy that you’re giving off.The one thing, above all else, that you need to do to be seen, trusted and paid. …and other golden nuggets of advice! Christine’s Journey Christine has had many, many years of entrepreneurship experience and coaching experience with her clients from all around the world. She has found that there is a particular way of expanding your expert authority so that people get to see you, get to hear you, and ultimately get to trust you, which is the most important thing if you’re an entrepreneur. Christine has been working on that formula for several decades. A while back she worked in a major radio station in Los Angeles. She was a host and a producer, so she got to know what people want. Christine raised a lot of money online, about 1.5 million a year, for a nonprofit radio station. It’s about knowing what people want and what they need and then delivering it to them is something that Christine has homed in over the years. When she worked for America Online it was during the days when there was no TikTok, there was no YouTube, there was none of that. It was just pure communication through written columns and other written content. Christine has honed her skills over the years and she’s happy to be here to tell my wonderful listeners and viewers what we can do to expand our expert authority. Dealing with and Working Through “Imposter Syndrome” When Christine works with clients, they address the “Imposter Syndrome” issue right away. A lot of people experience imposter syndrome and it affects some people more than others. For some people it’s with them all the time in everything they do. For others, they’re fine until they’re asked to stretch themselves. In other words, to do something that they haven’t done before, or do something that’s a little scary and out of their comfort zone. Maybe it’s being asked to speak in front of a crowd. If that person has never done that before, imposter syndrome can creep up. What that is, is basically a fear of being found out of not being an expert. It’s a fear of what other people are going think about you and what people will say about you. Who Faces Imposter Syndrome the Most? It’s a comparison mindset that comes with questions like “Who am I to be speaking to these people? There must be people that are better experts in this field or more credible in this field.” Here’s the thing: It mostly happens to overachievers. For example it happens to therapists who have years and years of study and all the certifications and the qualifications and the experience BUT they’re stepping into a new realm like speaking. Overachievers tend to suffer from imposter syndrome more than your average person who’s just going through life trying new things all the time. Imposter syndrome can really stop people in their tracks. It’s a shame because a lot of people who can be helped by you, who can be impacted by your coaching, by your consulting and such, they don’t get that help if you allow the imposter syndrome to hold you back. Christine tries to get rid of that right away with her clients. There’s a couple ways that she goes about that. We’ll get to that in a minute. For now let’s ask and answer… Why Does Imposter Syndrome Affect Over Achievers More Than Others? It’s because the overachiever actually has more to lose, or they think that they have more to lose. It’s because whatever it is that they approach in life, they ...
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    28 分
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