『The Idea Climbing Podcast』のカバーアート

The Idea Climbing Podcast

The Idea Climbing Podcast

著者： Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How to Become a Great Podcast Host with Mark Iorio

    How to Become a Great Podcast Host with Mark Iorio
    2025/06/11
    Becoming a great podcast host is a blend of art and science. I discuss how to become a great one with my guest, Mark Iorio. Mark is the host of Language of Leadership, a seasoned business culture expert, and a passionate advocate for helping organizations align purpose, people, and performance to build thriving, values-driven cultures. Eight years ago Mark was in the studio shooting an episode of his TV show, “CEO Chat”, and his business partner was one of the co-hosts. As Mark was walking off the set a woman asked him to guest on her podcast and Mark agreed. When Mark arrived to record the show, the CEO of the studio, Keith, came into the lobby asked him who he was there to see. When Mark mentioned the woman that invited him Keith told him she was gone but he would interview Mark. As the interview progressed, they were discussing marketing. Keith told Mark that he believed Mark would make a good podcast host. Mark blew it off as just another compliment to be nice, but Keith persisted. Mark agreed to be a host and decided to brainstorm topics and names for the potential show. He eventually came up with “Rainmakers’ Roundup” and ran the show for seven and a half years. What it Takes to Get Started in Podcasting Just do it, just step into it. First, you must be genuinely curious. You must focus on the person that you’re interviewing. Mark had 75 episodes of Rainmakers’ Roundup in the studio and he noticed there were dozens of hosts from other podcasts that read from a script. There was no flow to it, there was no real cadence. Just a list of questions. Mark was more improvised. He told me that if you can be curious about your guests’ lives, and be curious about the subject matter, your show will flow very nicely like a conversation over a cup of coffee. Creating a Successful Structure for a Podcast Conversation In your head, create and go through a process. Maybe its discussing how your guest got started in their business or career. Maybe it’s learning about why they love what they do. Have a specific cadence and let them answer the question. Make the show about them. If you go in thinking your show is about you because you’re this great podcaster, then you probably shouldn’t do it. If you’re there to shine a light on them and their career path, their service, what they’ve done for society and so on, then you’re taking the right approach. You’re in the right ballpark. How to Find Your First Guests You must have a mission for your podcast. When you understand that mission, look for people that match that mission. As an example, Mark is starting over with his new podcast “The Language of Leadership”. Language of Leadership is all about people in leadership positions that not only use meaningful language, but their behavior is such that people want to follow them. They want to follow their behavioral patterns. Because of his purpose Mark knows he needs to find branding people, HR people that care about their staff, heart-centered leaders and so on. What does this mean for you? Don’t try to squeeze someone into your podcast just because they’re a warm body. Know your mission and then figure out the types of people that fit your mission. That helps the conversation flow effortlessly and that makes it easier for you to ask the right questions because you know your mission so well. We also dive into topics including: More ways to find and connect to the mission for your podcast. How to develop your marketing message once you decide on the mission for your podcast. How to create the right mindset to “keep on keepin’ on” in the early stages of your podcast. Why keeping a cadence is important for your marketing. The pros and cons of live podcasting vs. prerecorded episodes. Advice for keeping on track with your podcast once you’re established. The one thing, above all else, that you need to do to be a great podcast host. …and more golden nuggets of advice!
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    22 分
  • How to Creatively and Strategically Scale Your Business with Lysle Wickersham

    How to Creatively and Strategically Scale Your Business with Lysle Wickersham
    2025/06/03
    Creativity and strategy can seem like two sides of the same coin when it comes to business scaling, but they run well together when combined. I discuss how to do that in this episode with my guest, Lysle Wickersham. Lysle’s unique crossover skill set and insights not only transform startups and SMEs into scalable, successful ventures but also redefine the very essence of creative capitalism, masterfully blending positioning strategy with storytelling and building intangible equity to drive growth and build enterprise value. Lysle is an combination of two career paths that led him to his current business. He grew up as a creative director in integrated communications and brand development and advertising and eventually built a large agency that he ended up selling. After that Lysle ran a couple of tech companies connected to venture capital groups. He founded an investment bank and did a strange crossover for a creative person into mergers and acquisitions working with private equity and venture, a more strategic endeavor. What felt natural to him was the integration between the pragmatic side developing sound business strategies and the creative side of expressing the attributes of a company that builds the emotional connections. The truth is if you do both of those things well, that’s where the money is. Where to Start When it Comes to Blending Creativity and Strategy Creativity and strategy don’t run at the same time; it’s a linear process. To be creative you first need to be strategic. Every business must start with core positioning. Who is the target market that you’re trying to reach? All of this at first is connected to the founder by the company’s goals and visions and what they want to be and build. You take that and decide who would buy that and who’s going to scale with you so you can grow. You need to ask: What is the context that you are in the market in other words what space are you playing in, what’s your primary point of differentiation and what’s the proof that you can deliver on that point of differentiation? You must be able to deliver on that brand promise. If you do that stuff well and you have that core foundation that naturally leads to the attributes of your brand that align with your positioning and audience. That means answering questions such as: What do you look like? What do you sound like? What are the brand values from that you can discern your primary messaging? All of that then moves into things such as brand identity and communication strategies. The marriage between the two comes when you know who you are as a business and how you tell your story in a way that emotionally resonates with your potential clients. That’s the natural connection between the strategic foundation and the creative expression of that foundation. How to Know When You’re Ready to Scale It’s kind of an abstract way to look at the word, everybody wants to scale or grow. Every business’ goal is to get bigger and make more revenue. That’s a natural progression. There is no specific trigger for that. When you’re figuring out positioning for your business you want to make sure that the audience you want to build has room to grow. Then there’s market potential. That’s where there’s white space competitively where you can be different and be desired. All those things must go into consideration when you’re figuring out how to position a business to raise capital. You’re looking at the size of those marketplaces, how big they are, and what your potential to attract a piece of that market is. All those things must be calculated, especially if you’re talking to investors and you want to present a financial story to them about how your company can grow. How to Differentiate Yourself in the Marketplace That is the connection between strategy and creativity. When you create your positioning one of the core functions of that positioning is to articulate your core point of differentiation.
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    22 分
  • How to Build a Meaningful Personal Brand on Social Media with Vladimer Botsvadze

    How to Build a Meaningful Personal Brand on Social Media with Vladimer Botsvadze
    2025/05/20
    If you want to build a meaningful personal brand online you need authenticity, gratitude, and a few other strategies. I discuss them in this episode with my guest, Vladimer Botsvadze. Vladimer came to the United States on a work visa in 2006. He eventually moved to New York City, the best melting pot in the world. In NYC Vladimir realized how important it is to build a personal brand. He started rubbing shoulders with successful people and left no stone unturned. Vladimer became a lifelong learner, reading 400+ pages a day and working 16 hours a day. He built Twitter/X followers from zero to 57,000 in a year because he’s an authentic storyteller that loves to provide value. The Starting Point of Creating a Meaningful Online Brand Start small, build gradually for the long term, and give more than you take. You have an iPhone at your fingertips; you can easily record videos and upload them to YouTube to share your knowledge and your journey with your audience. Steve Jobs said the most powerful person in the world is a storyteller. He also said people that know what they are talking about don’t need PowerPoint. Be on different social media channels, don’t put all your eggs in one basket. Remember, great oaks grow from small acorns. Long term thinkers give more than they take by sharing content that is in their followers’ best interests. Many people that connect with you on LinkedIn send sales pitches. People don’t pay attention to those pitches. They pay attention to value. How to Provide More Value to Your Social Media Audience Give away your best advice for free. Vladimir has never charged his followers for “picking his brain”. He leads by example, not by titles. That is one of the things that sets him apart from the rest of the herd. A majority of executives lead by their titles. Gary V. leads by example, Tim Ferris leads by example because they are self-made success stories. Both are examples of why you should never give up. There is always light at the end of the tunnel if you are positive and see the glass half full. Inspiration Along the Way It doesn’t matter where you were born, your background or your education. If you take massive, strategic action you will succeed. Vladimer was born in Georgia and dreaming about experiencing the Western world. In the nineties he was burning the midnight oil and pursuing his dream. Now he’s a global citizen. He loves instilling confidence in other people. If he can do it, anybody can do it. Establishing and Building Your Reputation You start to build a robust personal brand by showing gratitude. When people leave you comments or like your social media posts you should respond to them and thank them. Vladimir did and still does consistently express gratitude to his followers. He brought and brings his followers together which built and further builds his personal brand which translates to his personal success including hundreds of endorsements on LinkedIn. He treats his followers as his friends. You need to consistently create great content. That means creating content with authenticity, compassion, and devotion. Vladimir shares his authentic story with the world. That helps him build emotional connections with his followers. A Cohesive Strategy for Building Your Personal Brand You need to have a presence across a variety of social media channels. You need to create content consistently. You need to interact with your audience because a majority of people don’t consistently interact with their audiences and hence, they don’t grow their audiences. Then they complain that they have never built their personal brands because they almost never interacted. They get on their high horse while Vladimir does the opposite; he shows up and is down to earth. You need to be curious on a daily basis. You need to collaborate with influencers. When he began his social media journey in 2014 he had the foresight to interact with big brands.
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    23 分

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