We’re back after a short break, and we get honest about why so many new health coaches struggle to explain what they do in a way that makes clients lean in. We break down the difference between your certification and your offer, then lay out a simple test you can use to make sure your message makes sense before you build a full program.

• why leading with credentials often ends the conversation
• the difference between being qualified and being clear
• what clients are actually paying for in a coaching relationship
• how to describe your offer with a specific, real-life problem
• why building a 12-week program too early can backfire
• a three-question framework to draft your offer in plain language
• how to test your messaging by asking better feedback questions
• what to listen for so you can spot gaps in your offer story
• a preview of the upcoming client story about autoimmune support

Please listen, like, and join The Confident Health Coach Facebook group.

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

Free resource:
Download --Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For

Inside you will find:
• The 7-Part Niche Scorecard
• The five-conversation research exercise
• The First-Client Filter
• A 30-day starting plan

https://www.theconfidenthealthcoach.com/certified-now-what-guide

In this episode, Tina-Marie explains how to move from a broad niche to a clear message using The Moment Map. This five-question tool helps you identify what happened in a potential client's life, what became difficult, what they're saying about the problem, what they want to change, and what kind of support makes sense now.

You'll learn:

• How a niche differs from a clear marketing message
• Why a client's current moment matters more than a broad list of health concerns
• How to use a client's own words in your website copy and content
• How to describe the practical result your coaching supports
• What to say when someone asks, "What do you do?"
• How to turn one Moment Map into emails, podcast topics, and social media content

Download The Moment Map:
https://www.theconfidenthealthcoach.com/the-moment-map

Download Certified! Now What?
https://www.theconfidenthealthcoach.com/certified-now-what-guide

The How-To School for Health Coaches helps health coaches turn their training into clear offers, useful marketing, and paying clients.

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

Choosing a niche is one of the first places many health coaches get stuck. The problem is not always a lack of ideas. It is the fear of choosing the wrong one.

In this episode of The How-To School for Health Coaches, Tina-Marie de Lamerens explains how to choose a niche without treating it like a permanent decision.

You will learn why a population is not the same as a niche, what makes a niche clear enough to test, and why your first choice does not have to become your final business direction.

Tina-Marie also walks through the thinking behind her 7-Part Niche Scorecard, including:

• How to find out if you understand the person
• How to recognize whether or not they recognize and are trying to solve the problem,
• whether you can reach them
• what they want to change
• whether you would still want to do this work if the niche became successful

You will also learn why five real research conversations can tell you more than another month of planning, rewriting your website, or creating a program before you know what people actually want.

Free resource:
Download --Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For

Inside you will find:
• The 7-Part Niche Scorecard
• The five-conversation research exercise
• The First-Client Filter
• A 30-day starting plan

https://www.theconfidenthealthcoach.com/certified-now-what-guide

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083