Choosing a niche is one of the first places many health coaches get stuck. The problem is not always a lack of ideas. It is the fear of choosing the wrong one.

In this episode of The How-To School for Health Coaches, Tina-Marie de Lamerens explains how to choose a niche without treating it like a permanent decision.

You will learn why a population is not the same as a niche, what makes a niche clear enough to test, and why your first choice does not have to become your final business direction.

Tina-Marie also walks through the thinking behind her 7-Part Niche Scorecard, including:

• How to find out if you understand the person
• How to recognize whether or not they recognize and are trying to solve the problem,
• whether you can reach them
• what they want to change
• whether you would still want to do this work if the niche became successful

You will also learn why five real research conversations can tell you more than another month of planning, rewriting your website, or creating a program before you know what people actually want.

Free resource:
Download --Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For

Inside you will find:
• The 7-Part Niche Scorecard
• The five-conversation research exercise
• The First-Client Filter
• A 30-day starting plan

https://www.theconfidenthealthcoach.com/certified-now-what-guide

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