What to Say Once You Have Chosen a Niche
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In this episode, Tina-Marie explains how to move from a broad niche to a clear message using The Moment Map. This five-question tool helps you identify what happened in a potential client's life, what became difficult, what they're saying about the problem, what they want to change, and what kind of support makes sense now.
You'll learn:
- How a niche differs from a clear marketing message
- Why a client's current moment matters more than a broad list of health concerns
- How to use a client's own words in your website copy and content
- How to describe the practical result your coaching supports
- What to say when someone asks, "What do you do?"
- How to turn one Moment Map into emails, podcast topics, and social media content
Download The Moment Map:
https://www.theconfidenthealthcoach.com/the-moment-map
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https://www.theconfidenthealthcoach.com/certified-now-what-guide
The How-To School for Health Coaches helps health coaches turn their training into clear offers, useful marketing, and paying clients.
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