Vacation rental companies have spent years optimizing direct bookings, OTAs, and digital marketing—but there’s another powerful distribution channel many are still overlooking: travel advisors.

In this episode of Hospitality Breakroom, Rachel sits down with Anthony Barrera, a 12-year veteran of the vacation rental and travel industries, to unpack why the relationship between vacation rental companies and travel advisors has been so difficult—and why the opportunity is becoming too significant to ignore. Anthony shares lessons from his decade at Onefinestay, his experience working on B2B travel platforms and luxury villa acquisitions, and what he believes vacation rental companies need to do to compete with the sophisticated systems hotels and other travel businesses have built for advisors.

The conversation explores why travel advisors can generate higher-value bookings, how vacation rental companies can build the infrastructure to support them, and why the best relationships are built proactively—not when a booking request arrives. Anthony and Rachel discuss everything from CRM tracking and commission structures to response times, advisor education, FAM trips, consortium relationships, unbranded property materials, and creating commissionable experiences. They also discuss Anthony's new company, Strata, which is designed to help vacation rental brands build and manage stronger relationships with the travel advisor community.

Connect With Rachel:

rachel@abodeluxuryrentals.com

https://www.instagram.com/aldayrachel/

https://www.linkedin.com/in/rachelalday/

https://abodeluxuryrentals.com/

Please Do Disturb Preorder – https://promo.porchlightbooks.com/pages/promotions/pleasedodisturbps

Here is the Amazon pre-sale: https://a.co/d/00ymhj33

Rachel's first book, Please Do Disturb, is now available for preorder. Co-written with leadership experts Linny Jones and Harte Logan, it shares the leadership principles Rachel has used to build Abode Luxury Rentals through practical stories, actionable tools, and a simple three-question framework. If you enjoyed this episode, we'd love for you to preorder your copy. Thank you for your support!

Travel advisors have long been a major source of business for luxury hotels—but vacation rentals have struggled to tap into the same channel. In this episode of Hospitality Breakroom, Rachel Alday sits down with Joe Bartolomé, a longtime luxury hotelier and founder of The Joes, to explore why travel advisors could represent one of the biggest untapped opportunities for professionally managed vacation rentals.

With 25 years of experience operating the highly acclaimed Farmhouse Inn, Joe brings a hotelier’s perspective to the vacation rental industry. He explains why trust, consistency, curation, and service matter so much to travel advisors—and why advisors are increasingly looking beyond traditional hotels for unique, high-end experiences. For vacation rental operators, the opportunity isn't simply about paying a commission; it's about becoming a trusted partner who can reliably deliver an exceptional experience for the advisor's client.

Rachel and Joe also break down the practical steps vacation rental companies can take to become travel-advisor ready. From establishing clear commission and cancellation policies to creating easy-to-share property materials, protecting advisor relationships, and training teams on how to handle advisor bookings, they make the case that getting started doesn't have to be complicated. The bigger challenge, they argue, is changing the mindset around travel advisors and recognizing them as a valuable, relationship-driven distribution channel.

Key Takeaways

• Why luxury travelers are increasingly looking for unique, curated experiences
• Why trust is the foundation of travel advisor relationships
• How vacation rentals can learn from the hotel industry's approach to advisors
• The basic policies every vacation rental company should establish before working with advisors
• Why clear commission and cancellation policies can make or break a booking
• How to create property information that advisors can easily share with clients
• Why protecting the advisor-client relationship is critical
• How one successful advisor relationship can lead to exponential referrals
• Why travel advisors can provide access to high-net-worth travelers
• How vacation rental companies can start building relationships with advisors
• Why the industry needs better technology and infrastructure for advisor distribution
• How longer stays and professionally managed vacation rentals can unlock inventory in restricted markets

Connect With Rachel:

rachel@abodeluxuryrentals.com

https://www.instagram.com/aldayrachel/

https://www.linkedin.com/in/rachelalday/

https://abodeluxuryrentals.com/

Please Do Disturb Preorder – https://promo.porchlightbooks.com/pages/promotions/pleasedodisturbps

Here is the Amazon pre-sale: https://a.co/d/00ymhj33

Rachel's first book, Please Do Disturb, is now available for preorder. Co-written with leadership experts Linny Jones and Harte Logan, it shares the leadership principles Rachel has used to build Abode Luxury Rentals through practical stories, actionable tools, and a simple three-question framework. If you enjoyed this episode, we'd love for you to preorder your copy. Thank you for your support!

Travel advisors have long been an important part of the hotel and luxury travel ecosystem—but vacation rentals have historically struggled to build the same relationships. That may be changing. As travelers increasingly look for personalized experiences, more space, privacy, and high-touch service, professionally managed vacation rentals have an opportunity to become a much bigger part of the travel advisor booking landscape.

In this episode of the Hospitality Breakroom, Rachel Alday sits down with Scott Wiseman, CEO of Nocturne Luxury Villas, to explore how vacation rental operators can build stronger, more profitable relationships with travel advisors. Scott brings decades of hospitality experience across hotels, luxury travel, all-inclusive resorts, and vacation rentals, giving him a unique perspective on what travel advisors need from lodging partners—and why earning their trust can lead to valuable, repeat business.

The conversation covers everything from the importance of paying travel advisor commissions and creating advisor-friendly property information to building white-label booking experiences, protecting the advisor-client relationship, and using personalized guest experiences to make advisors look good. Rachel and Scott also discuss why travel advisor bookings can produce higher-value reservations, how smaller vacation rental companies can begin entering the advisor ecosystem, and why the industry needs to stop thinking of travel advisors as simply another distribution channel.

Connect With Scott:

scott.wiseman@nocturneluxuryvillas.com

https://www.linkedin.com/in/scottfwiseman/

Connect With Rachel:

rachel@abodeluxuryrentals.com

https://www.instagram.com/aldayrachel/

https://www.linkedin.com/in/rachelalday/

https://abodeluxuryrentals.com/

Please Do Disturb Preorder – https://promo.porchlightbooks.com/pages/promotions/pleasedodisturbps

Here is the Amazon pre-sale: https://a.co/d/00ymhj33

Rachel's first book, Please Do Disturb, is now available for preorder. Co-written with leadership experts Linny Jones and Harte Logan, it shares the leadership principles Rachel has used to build Abode Luxury Rentals through practical stories, actionable tools, and a simple three-question framework. If you enjoyed this episode, we'd love for you to preorder your copy. Thank you for your support!