In this episode of The Growth Mindset Podcast, hosts Rick Riddle and Adam Crosley sit down with Tom Kalagher, the dynamic Founder of Fairhope Mortgage LLC, to explore how Facebook can become a powerful platform for creating niche audiences and generating consistent business—without spending a dime on ads.

Tom breaks down how he used targeted Facebook groups, storytelling, and value-based content to build a loyal client base. Whether you're a mortgage pro, real estate agent, or entrepreneur, you'll walk away with tactical insights to build your brand and attract ideal clients—organically.

👉 Connect with our Guest at: https://fairhope-mortgage.com/

From defining your niche to building relationships that lead to referrals, this episode is packed with real-world strategies that anyone can implement—no matter your starting point.

Company Name: Crown Home Mortgage
Host: Rick Riddle & Adam Crosley
Podcast Name: The Growth Mindset Podcast
Podcast Description:
Welcome to The Growth Mindset, the ultimate podcast for real estate and mortgage professionals looking to elevate their careers. Dive into entrepreneurial and sales-driven strategies designed to fuel your growth and success.
Each episode features candid interviews with top producers who share the secrets, tactics, and mindsets that set them apart in a competitive industry. Whether you're a seasoned pro or just starting out, The Growth Mindset offers actionable insights to help you thrive and unlock your full potential. Tune in, learn from the best, and start growing today!
Podcast URL: https://www.thegrowthmindsetpodcast.com/
Sponsor Name: Crown Home Mortgage
Sponsor URL: https://www.crownhm.com/
NMLS Numbers: NMLS #112608
Licensing Information: Equal Housing Lender. www.nmlsconsumeraccess.com Equal Housing Opportunity.
Contact Number: 973-479-4682

Social Media Links:

• Facebook: https://www.facebook.com/crownhomemortgage
• LinkedIn: https://www.linkedin.com/company/crown-home-mortgage
• Instagram: https://www.instagram.com/crownhomemortgage
• Twitter: https://twitter.com/CrownMortgage
• TikTok: https://www.tiktok.com/@crownhomemortgage
• YouTube: https://www.youtube.com/channel/UCr3UxjK5wvpgQwFjN_xwgEA

📢 Hashtags

#HomeOwnership #FirstTimeHomeBuyer #ReverseMortgage #VeteranHomeLoans #RealEstateInvesting #MortgageTips #FinancialFreedom #RealEstateEducation #HomeEquity #RetirementPlanning #PropertyInvestment #BuyingAHome #SellingAHome #MortgageAdvisor #HomeLoanHelp #VAHomeLoan #AgingInPlace #InvestmentProperty #HomeFinancing

Disclaimer:
The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this video may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this video. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.

In this solo episode of The Growth Mindset Podcast, your dynamic duo Rick Riddle and Adam Crosley dive into the rapidly growing world of Artificial Intelligence (AI) and how mortgage and real estate professionals can leverage it to boost productivity, streamline tasks, and grow their business like never before.

From writing emails and captions to creating mortgage marketing content in seconds, Rick and Adam share how AI tools (like ChatGPT) are changing the game for busy professionals. This episode is packed with practical examples, personal stories, and easy-to-understand tips on how to “hire” AI as your new digital assistant—without breaking the bank.

Whether you're a tech-savvy pro or just curious about how AI can save you time and help you serve more clients, this episode delivers value with humor, heart, and hustle.

Company Name: Crown Home Mortgage
Host: Rick Riddle and Adam Crosley
Podcast Name: The Growth Mindset Podcast
Podcast Description:
Welcome to The Growth Mindset, the ultimate podcast for real estate and mortgage professionals looking to elevate their careers. Dive into entrepreneurial and sales-driven strategies designed to fuel your growth and success. Each episode features candid interviews and expert insights with actionable takeaways you can use to thrive in today’s market.
Podcast URL: https://www.thegrowthmindsetpodcast.com/
Sponsor Name: Crown Home Mortgage
Sponsor URL: https://www.crownhm.com/
NMLS Numbers: NMLS #112608
Licensing Information: Equal Housing Lender. www.nmlsconsumeraccess.com Equal Housing Opportunity.
Contact Number: 973-479-4682

Social Media Links:

• Facebook: https://www.facebook.com/crownhomemortgage
• LinkedIn: https://www.linkedin.com/company/crown-home-mortgage
• Instagram: https://www.instagram.com/crownhomemortgage
• Twitter: https://twitter.com/CrownMortgage
• TikTok: https://www.tiktok.com/@crownhomemortgage
• YouTube: https://www.youtube.com/channel/UCr3UxjK5wvpgQwFjN_xwgEA

Hashtags:
#AIForBusiness
#MortgageTips
#RealEstateTools
#GrowthMindset
#HomeLoanHelp
#RealtorSupport
#RealEstateEducation
#TechInRealEstate
#ChatGPT
#TimeSavingTips

Disclaimer:
The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this video may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this video. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.

In this empowering episode of The Growth Mindset Podcast, hosts Adam Crosley and Rick Riddle welcome a true visionary — Mark Wilson, President and CEO of The Black Brilliance Homeownership Team, LLC. Mark shares his mission to shift the financial trajectory of African Americans through the power of homeownership and wealth equity.

With African Americans currently owning just 4% of America’s wealth despite spending $1.6 trillion in 2021, Mark’s message is clear: The road to economic empowerment begins with homeownership. In this candid and motivating conversation, Mark talks about how building your brand on social media is key to spreading this message and creating a movement that matters.

Listeners will get actionable insights on:

• Using social media as a tool for transformation
• Creating educational content that connects
• Empowering communities through ownership over renting
• How his team is helping families “Fire Your Landlord”

Mark’s passion is contagious, and his strategies are real. Whether you're a first-time homebuyer, a real estate pro, or someone on the path to financial freedom, this episode is your wake-up call.

👉 Connect with our Guest at https://www.blackbrilliance.com/

Company Name: Crown Home Mortgage
Hosts: Adam Crosley and Rick Riddle
Podcast Name: The Growth Mindset Podcast
Podcast Description:
Welcome to The Growth Mindset, the ultimate podcast for real estate and mortgage professionals looking to elevate their careers. Dive into entrepreneurial and sales-driven strategies designed to fuel your growth and success.
Each episode features candid interviews with top producers who share the secrets, tactics, and mindsets that set them apart in a competitive industry. Whether you're a seasoned pro or just starting out, The Growth Mindset offers actionable insights to help you thrive and unlock your full potential.
Tune in, learn from the best, and start growing today!
Podcast URL: https://www.thegrowthmindsetpodcast.com/
Sponsor Name: Crown Home Mortgage
Sponsor URL: https://www.crownhm.com/
NMLS Numbers: NMLS #112608
Licensing Information: Equal Housing Lender. www.nmlsconsumeraccess.com Equal Housing Opportunity.
Contact Number: 973-479-4682
Social Media Links:

• Facebook: https://www.facebook.com/crownhomemortgage
• LinkedIn: https://www.linkedin.com/company/crown-home-mortgage
• Instagram: https://www.instagram.com/crownhomemortgage
• Twitter: https://twitter.com/CrownMortgage
• TikTok: https://www.tiktok.com/@crownhomemortgage
• YouTube: https://www.youtube.com/channel/UCr3UxjK5wvpgQwFjN_xwgEA

Hashtags:
#HomeOwnership #FirstTimeHomeBuyer #ReverseMortgage #VeteranHomeLoans #RealEstateInvesting #MortgageTips #FinancialFreedom #RealEstateEducation #HomeEquity #RetirementPlanning #PropertyInvestment #BuyingAHome #SellingAHome #MortgageAdvisor #HomeLoanHelp #VAHomeLoan #AgingInPlace #InvestmentProperty #HomeFinancing

Disclaimer:
The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this video may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this video. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.