In this episode of The Growth Lab podcast, I discuss the foundational elements of a successful business model with business coach Martin Riley.

Martin emphasises the importance of strategic priorities, sales and marketing, financial management, and building a strong team for sustainable business growth.

We also discuss how businesses can identify barriers to growth and take a more streamlined and practical approach to achieving business goals.

Listen to the whole episode here:

Key Takeaways

* Identifying strategic priorities is crucial for business growth.

* Sales and marketing are essential components of a successful business.

* Customer feedback is vital for continuous improvement.

* Hiring the right people and building a strong team is key to business success.

* Setting high-impact priorities can lead to significant growth.

* Year-on-year growth can be achieved through focused efforts.

Chapters

00:00 Intro

00:19 Foundations of Business Growth

01:11 Business Systems

02:07 Product Market Fit

02:37 Sales + Marketing

03:35 Pricing Strategy

04:32 Building the Right Team for your Business

06:29 Strategic Priorities for Success

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

X/Twitter: https://x.com/iam_mattharris

TikTok: https://www.tiktok.com/@iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

Facebook: https://www.facebook.com/iammattharris/

My website: https://www.iammattharris.co.uk/

In this episode of The Growth Lab podcast, I discuss the importance of tracking sales metrics, building a solid foundation for sales processes, and the significance of effective follow-up strategies with the DayPorter team (James and Angel).

We emphasize the need for personal touches in prospecting and the role of attention in sales success. We also discuss the importance of brand recognition and how to position oneself effectively in the market.

Listen to the full interview with the DayPorter team here: https://thegrowthlab1.substack.com/p/how-to-sell-more-commercial-cleaning

Key Takeaways

* Track sales metrics effectively

* Building a strong foundation with CRM is crucial.

* Follow-up procedures can significantly impact sales success.

* Personal touches in communication can set you apart.

* Engaging with clients on multiple channels is beneficial.

* Attention is the first step in the sales process.

* Utilizing video summaries can enhance client engagement.

* Sales success often comes from consistent engagement and follow-up.

Chapters

00:00 Intro

00:17 Understanding Sales Processes and the importance of a CRM

03:04 Effective Follow-Up Strategies and Personal Touches

05:46 Leveraging Attention in Sales and Marketing

06:28 Outro

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

X/Twitter: https://x.com/iam_mattharris

TikTok: https://www.tiktok.com/@iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

Facebook: https://www.facebook.com/iammattharris/

My website: https://www.iammattharris.co.uk/

In this episode of The Growth Lab Podcast, I break down a powerful but simple outbound sales technique that generated 11 sales opportunities in under 60 days, leading to three scheduled calls and two new contracts. The best part? It all started with a Google Doc.

I walk through how I discovered this method, how to implement it for LinkedIn and email outreach, and the exact structure to create a persuasive sales letter that pre-qualifies prospects and overcomes objections before you even get on a call.

If you’re looking for a scalable way to improve your outbound sales process, this episode is a must-listen.

Key Takeaways

* Cold Outbound with a Purpose

* The Google Doc: Your Secret Weapon

* Tracking & Optimizing

Chapters

00:00 Intro

00:25 The power of the Google Doc method

00:55 How I learned this strategy

01:28 The Google Doc Breakdown

02:12 Social Proof & Case Studies

02:58 Handling Objections

03:08 Tracking & Iteration

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

X/Twitter: https://x.com/iam_mattharris

TikTok: https://www.tiktok.com/@iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

Facebook: https://www.facebook.com/iammattharris/

My website: https://www.iammattharris.co.uk/