『The Groove』のカバーアート

The Groove

著者： Peggy Anne Salz
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  • The Groove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/
    Peggy Anne Salz
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  • An Ad Intelligence Platform That Dives Deep Into Your Creatives Data

    An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
    2024/05/23

    For most brands, the spray-and-pray approach to ad creative has taken a backseat, favored instead by precise targeting that increases the chances of connecting with consumers and clinching the conversion. Crystal Bai, Senior Director of Marketing, joins the show this week to discuss how SocialPeta ensures its clients' creatives hit the right audience with the right message every time.


    **CHAPTER TIMESTAMPS**

    00:00 - Intro

    03:00 - Social Peta's USP

    06:38 - How Social Peta tells what's hot in every industry

    13:30 - Smart strategies for creatives in 2024
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    18 分
  • Destroying Deepfakes In Three Simple Steps

    Destroying Deepfakes In Three Simple Steps
    2024/05/21

    Over 2 billion voters in 50 countries are heading to the polls this year—and they need reliable information to make informed decisions. To combat the detrimental deepfakes and salatious misinformation, one brand developed a "digital trust network for social good." Jeff Roberto, CMO of Nodle, discusses Nodle's new app, Click, and how it cuts through misinformation and ensures accuracy with three easy steps.
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    17 分
  • Game On: How Copper Banking Levels Up Financial Literacy

    Game On: How Copper Banking Levels Up Financial Literacy
    2024/05/16

    When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking's CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app flips the industry standard on its head by building financial literacy for young people from the first step. He details how Copper Banking takes notes from gaming apps, combining traditional banking tools with gamification to keep users engaged and empowered about their finances. It's an impressive model and one that pays off. At only three years into market, Copper Banking has reached 3 million users and maintains a 60% organic acquisition rate. Tune in to learn more about how Copper Banking leverages its millions of data points to approach acquisition, personalization, and engagement differently.


    *** Chapters *** 00:00 - Intro

    00:40 - Building financial success for the next generation

    02:40 - Getting users engaged

    07:50 - Gamification in fintech

    18:15 - Approaching acquisition and personalization

    20:35 - Leveraging their millions of data points

    22:00 - What empowers Eddie?
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    25 分

あらすじ・解説

The Groove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/
Peggy Anne Salz
マーケティング 経済学
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