Are rising costs and price-sensitive customers putting pressure on your business?

In this episode of The Green Room Podcast, Chris Green breaks down why Australian businesses are losing the price war and what to do instead. Learn how to protect your margins, communicate price increases effectively, and shift from competing on price to competing on value.

If you’re feeling squeezed from both sides, this episode shares practical strategies to help you take control and build a more resilient, profitable business.

The cost of doing business is increasing dramatically. It feels like everything is going up, starting with fuel and then rapidly flowing downstream into supplies and overheads.

I’m fielding a lot of calls from anxious clients looking for advice on what to do in the current climate.

In this episode, I unpack what’s actually driving this pressure, how to start looking at your numbers properly, and why protecting your margin needs to be front of mind.

I also share a couple of practical tools to help you get clearer on what’s really going on.

If you’ve been asking, “what do I do about this?”, this is a good place to start.

What actually makes great entrepreneurs great?

After 25 years working alongside business owners, Chris has seen a clear pattern.

It’s not intelligence.

It’s not luck.

And it’s not where you started.

In this episode, he unpacks what really shows up when it matters most, especially when the pressure is on.

If you’ve ever felt stuck in the day-to-day or questioned your next move, this will give you a different way to think about it.