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You could build a $100 million business. But why would you?

You could build a $100 million business. But why would you?

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You Could Build a $100 Million Business. But Why Would You?

You could grow your business from $10 million to $100 million. But why would you?

After my last episode of The Green Room, a client asked me that very question. And it's a great question, because after 25 years of working with business owners, I've learned that the money was never really the point. It's what the money was meant to buy.

In this episode, I explore what business success really looks like and why it comes down to three things: purpose, freedom and space.

We look at why so many owners find themselves stuck in successful, profitable businesses, the hidden dependencies that keep everything coming back to them, and why simply delegating more isn't always the answer.

Drawing on my research into 22 owner-led businesses and 376 dependencies, I unpack what it takes to build a business that can operate without you, while giving you the freedom to focus on the work you genuinely love.

Because growing a bigger business isn't necessarily the same as building a better one.

Ultimately, it's about creating a business by your design, one that serves your purpose, gives you freedom and allows you to build the life and legacy you actually want.

Here's my challenge for you: If your business could run without you for six weeks, what would you do with that time?

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