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In this Marketing Over Coffee:
Jane McCarthy Gives Us The Inside Story On Her New Book - Your Blueprint for Building an Abundant and Authentic Feminine Brand
Direct Link to File
Brought to you by our sponsor:NetSuite
Buy The Goddess Guide to Branding
Discovering the archetype is the unlock that guides the branding
Jungian wasn't the exact fit
Founders often match the brand archetype
Adding Heart, Gift, and Style to the Brand
The dynamic peices of the style
9:25 - 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
At the beginning - finding the energy the founders have, and the energy of the competitors
Liquid Death bringing Hades to the water market
Making a great resource that's also cocktail table worthy
The brand is energy that people want to be around... or not
You can have masculine counterparts, but also duos
Lots of case studies with big brands
Jane's Website and GoddessOffice.Substack.com
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