In this Marketing Over Coffee:
Learn about treating AI like workers, outcomes over use cases, agentic, and more!!

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Talking with Lauren, the CMO of Asymbl at Salesforce Connections

Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years.

Workforce Orchestration - thinking about AI as a worker

Helping clients get started with AI and Salesforce

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Rosa the Recruiting Agent

Shifting the mindset so it's not about use cases, it's about outcomes

Headless still takes advantage of the enterprise trust layer and all the data

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The Mulesoft Agentic Fabric

Nailed recco with Play Bigger!

Connect with Lauren on LinkedIn

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!!

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AI Companies exhibiting felony incompetence - "Breakouts" are your fault

New Models - some failing the ethics test

Anthropic adding Watermarks - required by the EU AI Act

ClaudeCode managing Mautic

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Vendors embarassing themselves

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I got an induction stove and Bialetti Moka. Chris suggests Trader Joe's Decaf French Roast

Project Hail Mary, Ted Lasso and Strange New Worlds

Giving away an Osmo SE

Chris and Katie talk AI at the August 27th EventNexus Event

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In this Marketing Over Coffee:
Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!!

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Why does the Tech Industry Deserves an F for marketing AI?

Past interview with Christopher - get the basics on Category Design

Follow Your Different: Ray Wang Interview

Lochhead on Marketing - That time when Rush met Sir Paul McCartney

The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years

13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Technology doesn't take jobs. It moves where the value gets created.

The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions.

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The four types of capital your comany owns

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Our theme song is Mellow G by Fonkmasters