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  • Aaron J. Reardon: Digital Weirdness

    Aaron J. Reardon: Digital Weirdness
    2025/08/14
    Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we're not talking about a cottage industry - oh no. Audio Drama is a massive category of entertainment that hasn't even broken into the mainstream yet. Now is the chance to find out all about it and how - as marketers, you can leverage your brands in this exciting new market. Aaron's expertise is on full display as he explains how his roots as a digital marketing lead for Red Bull, took him into the world of music, streaming and then made the leap into drama. He explains how social media has killed off the art of storytelling and how this new area is filled with content creators making shows on the fly and adapting their work in real time. We cover the Alton Towers curse, how plants kill people, what drives listeners, how marketing can leverage the format; the theater of the mind and the golden rules of creating audio drama. We also discover how this phenomenon began in the 1920s and discuss the Victorian internet. Aaron's production company - Clever Than: https://www.cleverthan.com Rusty Quill: https://rustyquill.com/ Aaron's LinkedIn profile: https://www.linkedin.com/in/aaron-reardon/ Selene: https://shows.acast.com/selene Plant Murder: https://rustyquill.com/show/plant-murder/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
  • Matt Webster: Get Over Yourself: Sales Chemistry

    Matt Webster: Get Over Yourself: Sales Chemistry
    2025/07/24
    This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond. My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling makes most people blush. Spoiler alert: It’s all about confidence and observation and in this show, Matt teaches us all how to notice the little things to build chemistry and rapport with people. We discuss his early days as a unofficial freelance OTT salesman for Mr Freeze at school, through to selling utilities door-to-door and then how he formed his own marketing and sales business. These days, he’s incredibly popular with his candid LinkedIn and social media activity and he claims that part of the reason behind his success is his ability to show an unvarnished personality, which means having the courage to capture the good – and the bad of your personal or business life. Initiative Thinking on your feet Building lasting business relationships Saving the ocean Words of advice from your 16-year-old self And…is Mark Manson a rap metal fan? Show notes: Matt’s LinkedIn profile here: https://www.linkedin.com/in/mattwwebster/ Make Waves, Not Waste (Matt’s company) here: https://mw-w.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 分
  • Rachel Konrad: The Succession Sessions

    Rachel Konrad: The Succession Sessions
    2025/07/02
    The 5 Ds of Succession Planning How do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talking about succession plans is like talking about making a will and like with families, if you exit - for whatever reason – and leave it intestate, dozens of careers will be left hanging in the balance. Rachel Konrad has worked for some of the world’s biggest blue chip companies around the world, advising them on commercial aspects and she’s here to help you make sure that your business becomes a legacy. We discuss: Working for Carlos Ghosn, Elon Musk and the World’s Best CEO Jeff Immelt. Why only 50% of businesses have a succession plan and when to have 'that' discussion. CEO factories, How the Vatican got succession right, The Role of the Executive Secretary, Underperforming bosses, handling the media, succession advice for creative agencies and turning fear into motivation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
  • Amy Taylor - Zevia: Creative Fizzness

    Amy Taylor - Zevia: Creative Fizzness
    2025/06/15
    Amy Taylor - former Red Bull CMO - in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products. We discuss her 20+ year career at Red Bull and her transition into the mainstream soft drinks market to meet the needs of the modern, more enlightened consumer. The science behind making healthy sweet drinks, what new flavors are being developed and why, generating ‘Brand Heat’, dealing with a government that says “all sodas are bad”, and educating consumers by positioning Zevia as a health food hack. We also get Amy’s take on DEI & neurodiversity and how her policies benefit a high adrenaline challenger company in one of the world’s toughest markets. Links: Amy’s LinkedIn profile here: https://www.linkedin.com/in/amytaylor2021/ Zevia web site here: http://www.zevia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 16 分
  • Tom Salmon - Welcome to Agencyland!

    Tom Salmon - Welcome to Agencyland!
    2025/06/03
    Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand out and what hurt us by making us all look the same. Unbland your agency with Agency by Agency’s world first unbiased UK creative sector survey. Show notes: Tom's LinkedIn profile https://www.linkedin.com/in/tomsalmonleeds/ Agency by Agency web site https://agencybyagency.com/ Andy Farmer’s Spotify page https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=gHZ623PfSHSJK6bmRZMWEQ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 12 分
  • Rob Harrison-Plastow: Sales Revelations

    Rob Harrison-Plastow: Sales Revelations
    2025/05/19
    If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection. If you understand your audience, everything you learn after that will make sense. This show helps you understand how to put yourself in your client's shoes and generate empathy, which will help you get those deals over the line. Show notes Rob's LinkedIn profile here: https://www.linkedin.com/in/rob-harrison-plastow-12314228/ Source Nine web site here: https://www.sourcenine.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 17 分
  • Richard Robinson: The Game Changer

    Richard Robinson: The Game Changer
    2025/05/05
    When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science - and science needs facts. Richard Robinson knows pretty much everything there is to know about the science of agency pitches and the ebb and flow of the factors that influence them. The Ingenuity+ Pitch Predictor research will help you and your agency understand all the moving parts that are going to help you put a point on your new business. What is a pitch? Understand what clients define it as and how agencies view them. How to build a pitch process for the 21stCentury. The value of chemistry and the investment needed, how to allocate marketing spend and creative budgets. The independent agency scene and how to break the holdco domination. The two ingredients you need to pitch against the big agencies. How much does it cost to pitch? The top 3 comms disciplines being pitches in the next 6 months. Are there still ‘Big Swing’ adverts? The value of operational discipline in agencies. Bad briefs & confessions of an advertising expert Links: Richard's LinkedIn profile here: https://www.linkedin.com/in/rprobinson/ Ingenuity+ web site https://ingenuitylondon.com/for-brands The Tennent's Lager wall of fame https://www.tennents.com/us/heritage/our-story Our new theme tune! Musician Andy Farmer's Spotify page here: https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=E9KdueGxSYmhYx9valpsvw Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 23 分
  • Hannah Springett: HLabs - What's the Story?

    Hannah Springett: HLabs - What's the Story?
    2025/04/21
    Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients. No code is what it sounds like, it uses visual interfaces to replace lines of code, meaning that the aesthetics take priority over the function. In this show, Hannah explains her strategy for lightweight marketing ideation for publishers and how to bring the subscription model into the 21st century using her proven methods. Find out why constant innovation is critical and why over-servicing clients works for client retention. Hannah explains the difference between luck and opportunity and how to network for new business. HLabs is proud to have a diverse, remote-working team and Hannah explains how this can work in today’s agency world. We hear about how to avoid death by PowerPoint and get some great tips for pitch decks, using visuals. Show notes Some examples of HLabs' no code work: Agency Example (Brand & Website): Plastic Pictures https://www.plasticpictures.tv/ Publisher Example - RedBulletin Magazine (Webby Winner): https://redbull-trinity008.netlify.app/rbop-trinity-rodman/index.html Branded Content / Advertorial Example (Illustration & Animation): Wired x Microsoft https://www.wired.com/sponsored/story/empowering-ai-innovation-with-data/ Brand Example (Editorial, Illustration, Design & Build) - 11th Hour Racing's Composting Guide https://composting.hlabs.co.uk/ Hannah's LinkedIn profile here: https://www.linkedin.com/in/hannahspringett/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 9 分