『The Fuel Podcast』のカバーアート

The Fuel Podcast

The Fuel Podcast

著者： Keith Smith
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 Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgPCopyright Orchard Consultancy Inc マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Aaron J. Reardon: Digital Weirdness

    Aaron J. Reardon: Digital Weirdness
    2025/08/14
    Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we're not talking about a cottage industry - oh no. Audio Drama is a massive category of entertainment that hasn't even broken into the mainstream yet. Now is the chance to find out all about it and how - as marketers, you can leverage your brands in this exciting new market. Aaron's expertise is on full display as he explains how his roots as a digital marketing lead for Red Bull, took him into the world of music, streaming and then made the leap into drama. He explains how social media has killed off the art of storytelling and how this new area is filled with content creators making shows on the fly and adapting their work in real time. We cover the Alton Towers curse, how plants kill people, what drives listeners, how marketing can leverage the format; the theater of the mind and the golden rules of creating audio drama. We also discover how this phenomenon began in the 1920s and discuss the Victorian internet. Aaron's production company - Clever Than: https://www.cleverthan.com Rusty Quill: https://rustyquill.com/ Aaron's LinkedIn profile: https://www.linkedin.com/in/aaron-reardon/ Selene: https://shows.acast.com/selene Plant Murder: https://rustyquill.com/show/plant-murder/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
  • Matt Webster: Get Over Yourself: Sales Chemistry

    Matt Webster: Get Over Yourself: Sales Chemistry
    2025/07/24
    This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond. My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling makes most people blush. Spoiler alert: It’s all about confidence and observation and in this show, Matt teaches us all how to notice the little things to build chemistry and rapport with people. We discuss his early days as a unofficial freelance OTT salesman for Mr Freeze at school, through to selling utilities door-to-door and then how he formed his own marketing and sales business. These days, he’s incredibly popular with his candid LinkedIn and social media activity and he claims that part of the reason behind his success is his ability to show an unvarnished personality, which means having the courage to capture the good – and the bad of your personal or business life. Initiative Thinking on your feet Building lasting business relationships Saving the ocean Words of advice from your 16-year-old self And…is Mark Manson a rap metal fan? Show notes: Matt’s LinkedIn profile here: https://www.linkedin.com/in/mattwwebster/ Make Waves, Not Waste (Matt’s company) here: https://mw-w.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 分
  • Rachel Konrad: The Succession Sessions

    Rachel Konrad: The Succession Sessions
    2025/07/02
    The 5 Ds of Succession Planning How do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talking about succession plans is like talking about making a will and like with families, if you exit - for whatever reason – and leave it intestate, dozens of careers will be left hanging in the balance. Rachel Konrad has worked for some of the world’s biggest blue chip companies around the world, advising them on commercial aspects and she’s here to help you make sure that your business becomes a legacy. We discuss: Working for Carlos Ghosn, Elon Musk and the World’s Best CEO Jeff Immelt. Why only 50% of businesses have a succession plan and when to have 'that' discussion. CEO factories, How the Vatican got succession right, The Role of the Executive Secretary, Underperforming bosses, handling the media, succession advice for creative agencies and turning fear into motivation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
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