When Claire Mitchell and Zoe Venditozzi began their work as the Witches of Scotland, it was a campaign for justice; for a legal pardon, an apology and a memorial for the thousands of people — mostly women — that were convicted of witchcraft and executed between 1563 and 1736 in Scotland.

In a significant milestone, on International Women’s Day 2022, a formal apology acknowledging the egregious historic injustice suffered by those accused of witchcraft was issued. Since then these two remarkable women have conducted dozens of interviews for their podcast, authored a book, “How to Kill a Witch,” and registered an official tartan as a living memorial.

Claire and Zoe set off on their book tour in the United States in the coming days, and in advance of that trip, they’ve joined me for a conversation. Let this be a reminder that if we lose sight of history, we are doomed to repeat it.

James Davis is the founder and president of Touchdown Strategies. His story is a remarkable one of resilience and perspective that is truly unmatched. He shares his origin story and reminds us that kindness and good work reward us — and it’s exactly how he got his start in this business.

James’ career began in national defense, took him to the Gulf to manage one of the most significant crisis communications challenges of our time, and led him into an industry whose impact will be felt across the country for generations. Today, his firm serves clients with a wide range of communications needs — and he approaches every engagement with a remarkable talent for business development and a genuine ability to enrich everyone he meets.

Join me today for a great conversation with my friend James Davis.

This week, In the Lobby welcomes Pat Royal, President and Founder of PVR Communications, a veteran media strategist best known in Washington for his unmatched TV booking instincts. Pat built a reputation connecting top voices to the biggest platforms — and now he’s taken that same expertise to the world of sports.

Fresh off his work with NBC Sports and a behind-the-scenes experience at the Ryder Cup, Pat shares how he’s parlayed his booking savvy into a growing business that bridges media, messaging, and the power of storytelling.

In this conversation, we explore:

* How decades of experience in political media translate seamlessly to sports and entertainment

* What it takes to build trust with high-profile clients and producers

* And why authenticity and relationships remain the real currency in communications

It’s a masterclass in adaptability — and a reminder that great communicators can find success in any arena.

This week, In the Lobby welcomes Sam Geduldig, Managing Partner at CGCN Group, a powerhouse Republican firm that’s become one of the most recognized names in Washington.

A seasoned strategist and trusted advisor, Sam shares how his path to success wasn’t just built on policy expertise or party alignment — it came from discovering his authentic voice and staying true to it. In this candid and insightful conversation, Sam and Lisa talk about the importance of honesty in client counsel, clarity in communication, and courage in leadership — even when the easy answer might be to tell people what they want to hear.

From building one of the top GOP-aligned firms in D.C. to navigating today’s complex political environment, Sam offers a masterclass in reputation, relationships and real talk.

🎧 Tune in to hear:

* How authenticity fuels long-term influence in Washington

* Why honest advice always wins (even when it’s hard to deliver)

* The story behind CGCN’s growth and staying power

* What Sam has learned about leadership and loyalty in this town

Jonathan Allen—senior national politics reporter at NBC News and New York Times bestselling co-author of Shattered and Lucky—joins the show for a candid conversation about covering campaigns, Congress and the collisions between strategy and reality. He’s won the National Press Foundation’s Everett McKinley Dirksen Award and the National Press Club’s Sandy Hume Award for distinguished reporting on Congress.

We talk reporting discipline, sourcing without fear or favor, why narratives harden too early, how his award-winning work on Capitol Hill shaped his lens and lessons for communicators trying to break through in a fractious media environment.

His latest book is Fight: Inside the Wildest Battle for the White House. Don’t miss his next great book (co-authored with previous Friday Reporter guest Amie Parnes!).

If you enjoyed this episode, share it with a friend who tracks campaigns, and drop a quick rating—helps more folks in public affairs and journalism find the show.

In this episode of the Friday Reporter, I reconnect with my longtime friend Lars Lichtenfeld — an author, creator, and educator with a talent for storytelling that stretches from the classroom to the ballpark.

Lars shares stories from his time as a writer and performer, including his unforgettable experiences as a live-action character for minor league baseball franchises. We talk about the creativity, humor, and hustle that shaped his career, and how those lessons continue to influence his work today.

It’s a conversation filled with nostalgia, laughter, and a reminder of the unique paths creativity can take.

The next installment of Friday Reporter’s In the Lobby series features Kristi Rogers — a business leader, seasoned executive, and trusted advisor at the nexus of government, security, and the private sector.

Kristi shares her remarkable journey from public service to the boardroom, offering candid insights on leadership, resilience, and bridging industries during times of change. She reflects on the lessons learned from navigating high-stakes challenges and the principles that continue to guide her work today.

Join us for a thoughtful conversation that showcases why Kristi is one of Washington’s most respected voices — and a perfect guest for our In the Lobby spotlight.

This week on The Friday Reporter, I sit down with Brian Athey — chief creative officer at Push Digital Group and a true campaign architect. Brian has built a career at the intersection of politics, marketing, and storytelling, helping campaigns and organizations break through with bold, creative strategies.

In our conversation, Brian talks about his work at Push, his growing fractional CMO practice, and the lessons he’s learned guiding brands that need seasoned leadership without the overhead of a full-time executive. We also dive into his podcast, The Creative Brief, where he brings sharp insight and candid perspective to the world of marketing and strategy.

From the war room to the boardroom, Brian is a strategist who knows how to shape messages that move people — and this episode shows exactly why.