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In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional.

Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hiring in the right order—starting with admin roles and growing from there.

Key Takeaways:

• Why most founders hire emotionally—and how to stop
• The “Delegation Priority Pyramid” for hiring in the right order
• How to attract quality candidates without endless recruiting
• The power of “test projects” to evaluate fit before hiring
• Why systems, delegation, and mindset create true freedom
  
  

Time Stamps:

00:00 Publishing the Job Ad

00:26 Introduction to the Franchise Scaleup Show

00:57 Meet Justin Lund: Business Coach Extraordinaire

01:37 The Challenges of Hiring

02:08 Justin's Journey into Coaching

04:01 The Importance of Hiring Right

06:09 Framework for Effective Hiring

09:41 Building a Hiring System

10:56 Creating a Talent Bench

13:36 Refining the Hiring Process

19:18 Hiring Challenges and Emotional Decisions

19:51 Implementing Test Projects in Hiring

20:09 Real-Life Examples of Test Projects

21:05 The Importance of Following a Hiring Process

22:49 Testing for Viability in Different Industries

26:33 The Three-Step Framework for Business Owners

27:07 The Importance of Systems, Delegation, and Mindset

30:30 Real-Life Impact of Implementing Systems

33:19 Conclusion and Final Thoughts

If hiring feels like chaos, it’s time to build a process that works for you—not against you. Justin’s playbook takes the guesswork out of growing your team.

Visit guycoffey.com to book your free franchise growth strategy call. Let’s build the systems that give you time, clarity, and control.

Visit Justin Lund online:
Website: https://propelyour.com/

LinkedIn: https://www.linkedin.com/in/justin-lund-propel/

Instagram: https://www.instagram.com/itsjustinlund

Youtube: https://www.youtube.com/@itsJustinLund

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Every entrepreneur has chapters—moments that define where they are, what they’ve learned, and where they’re going next. In this solo episode, I talk about the importance of recognizing your current chapter in both business and life. Whether you’re launching your first location or preparing for an exit, knowing where you are helps you see what’s possible next.

I share personal stories from my own journey and lessons from my mentors, including how reflection, perspective, and truth fuel growth. You can’t skip chapters—but you can make each one count.

Key Takeaways:

• Every entrepreneur experiences universal chapters—start, struggle, scale, and sustain.
• Knowing your current chapter gives you clarity on what comes next.
• Surround yourself with people one or two chapters ahead.
• Truth and perspective are your greatest tools for growth.
• You have the power to write your next chapter—on purpose.

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:30 Understanding Your Entrepreneurial Chapter

01:31 Common Chapters in Life and Business

02:30 Learning from Different Life Stages

03:56 The Importance of Mentorship and Wisdom

05:24 Balancing Business and Personal Life

07:15 Overcoming Challenges and Writing New Chapters

10:04 Conclusion and Final Thoughts

You don’t have to guess your next move—clarity starts with understanding where you are right now. Take the time to reflect, connect with mentors, and define your next chapter before it defines you.

If you’re ready to scale your franchise or business with clarity and purpose, book a free franchise growth strategy call at guycoffey.com. Let’s map your next chapter together.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Before you grow your franchise, make sure your legal foundation is built to last. Because one wrong move in compliance could cost you more than a lawsuit—it could cost you your entire brand.

In the first episode of a special franchise law series, host Guy Coffey kicks things off with Kevin Hein, co-chair of the Franchise and Licensing sector team at Akerman Law Firm — one of the top franchise law practices in the country.

This conversation marks the start of an ongoing series designed to help emerging franchisors understand the legal side of scaling — from compliance to contracts to franchisee relationships. In this opening discussion, Kevin and Guy unpack the essential legal foundations every franchisor needs before selling their first unit.

Kevin breaks down the Franchise Disclosure Document (FDD), explains the 14-day disclosure rule, and highlights why “cheap” legal shortcuts can lead to major long-term risks. Whether you’re an emerging franchisor or preparing to expand into new markets, this episode lays the groundwork for the legal conversations to come.

Key Takeaways:

• The 23 FDD disclosure items that every franchisor must include.
  
  
• Why it’s illegal to collect payments before the 14-day disclosure period.
  
  
• How to tell the difference between a license and a franchise — and why it matters.
  
  
• The risks of “hidden franchises” and personal liability.
  
  
• Why partnering with an experienced franchise attorney is the best investment you can make.
  
  

Timestamps:

00:00 Welcome and Introduction to the Series

00:26 Meet Kevin Hein: Franchise Legal Expert

01:35 Understanding Franchise Disclosure Documents (FDDs)

04:40 Legal Pitfalls in Franchising

07:58 The Importance of Proper Legal Counsel

10:38 Long-Term Planning for Franchise Success

12:34 Conclusion and Upcoming Topics

This is just the beginning. Follow The Franchise Scale Up Show for more episodes in this franchise law series featuring Kevin Hein of Akerman Law Firm, where we’ll continue breaking down the complex legal side of franchising — in language every founder can understand.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture, and increase long-term brand value.

I’ll walk through the real lessons I learned while building Frenchies, from hosting a three-unit franchise conference to creating standardized franchise agreements and saying no to misaligned franchisees.

What You’ll Learn:

• Why structure early creates freedom later
• How to start your franchise conference and council from day one
• The hidden value of having no exceptions in your agreements
• Why saying no to bad fits speeds up your long-term success
• How “acting big” can make your brand more valuable at exit

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 The Importance of Acting Big

01:02 Starting Small and Learning from Experience

03:56 Consistency in Agreements

05:14 Choosing the Right Franchisees

08:18 Benefits of Starting Early

13:35 Final Thoughts and Recommendations

14:22 Conclusion and Call to Action

If you’re growing your franchise, stop waiting for permission to act big. Start now. Build systems like a mature brand and watch your operations simplify.

Book your free franchise growth strategy call at guycoffey.com.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

What does it take to scale a brand from one location to hundreds without losing control? In this episode, I sit down with Jeff Dudan, founder of AdvantaClean and CEO of Homefront Brands, to talk about focus, leverage, and the mindset behind sustainable growth.

Jeff shares how he went from running a small painting business to franchising a national restoration brand — eventually refranchising all company-owned stores to accelerate growth. He breaks down what franchisors should focus on, how to evaluate opportunities, and why leadership is about clarity and discipline, not chaos and grind.

Key Takeaways:

• Why focus is the difference between growth and greatness
  
  
• How refranchising created scale for AdvantaClean
  
  
• The mindset shift from operator to enterprise builder
  
  
• Why unit economics define your future success
  
  
• How to use “Who, Not How” to scale smarter
  
  
• The power of purpose and philanthropy in business

Timestamps:

00:00 Introduction and Decision to Refranchise

00:22 Welcome to the Franchise Scaleup Show

00:52 Special Guest: Jeff Odin from Homefront Brands

02:19 Jeff Odin's Entrepreneurial Journey

04:16 Lessons from Advanta Clean

07:37 Mindset and Decision Filters for Entrepreneurs

12:54 The Importance of the Right People

16:34 Tools and Strategies for Business Success

20:51 Evaluating Career Opportunities

22:15 The Value of Time and Money

24:11 Philanthropy and Giving Back

29:58 Introduction to Home Front Brands

32:58 Key Factors in Franchise Success

38:35 Final Thoughts and Advice

If you’re a founder ready to grow but not ready to lose control, this episode is your roadmap. Learn from one of franchising’s best on how to build systems, lead with purpose, and scale with clarity.

Ready to go deeper? Book your free franchise growth strategy call at guycoffey.com and let’s build the infrastructure that matches your vision.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019.

Key Takeaways:

• Why franchisee selection is more important than rapid sales growth
  
  
• How fractional and experienced staff can fast-track your support team
  
  
• Why technology and systems drive sustainable scale in service industries
  
  
• How to build a culture where franchisees feel supported, not managed
  
  
• The importance of keeping profitability at the heart of your franchise model
  
  

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success

03:17 The Journey from Franchisee to Franchisor

04:27 Early Business Ventures and Lessons Learned

10:05 Building and Scaling Wal Finch

14:30 Challenges and Strategies in Franchising

19:10 Selecting the Right Franchisees

21:15 Balancing Growth and Quality

23:22 Strategic Growth and Responsible Expansion

23:54 The Importance of Franchisee Selection

25:31 Building a Collaborative Franchise Culture

27:14 Engaging Franchisees Through Events and Communication

29:59 Focusing on Franchisee Profitability

34:33 Effective Franchise Support Systems

36:19 Empathy and Personal Connection in Franchise Support

38:59 Training and Upskilling Franchise Support Coaches

42:57 Concluding Thoughts and Future Aspirations

If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

Franchising looks glamorous from the outside: collect fees, sell territories, and let others do the work. But if that’s your mindset, you’ll burn cash and burn your brand to the ground. In this episode, I walk you through the five truths of franchising that every founder must understand before they scale.

From systems and relationships to leadership and capital, this is the reality check that separates the founders who scale successfully from the ones who implode.

Key Takeaways:

• Franchising is a model, not a payday
  
  
• Systems—not passion or secrets—drive growth
  
  
• Franchisees are long-term partners, not transactions
  
  
• Franchising is about growth, not escape from operations
  
  
• Leadership and coaching matter more than command and control
  
  

Time Stamps:

00:00 Introduction: The Realities of Franchising

01:07 Franchising 101: Key Points to Consider

01:52 Franchising is a Model, Not a Payday

03:59 Franchising is About Systems, Not Secrets

06:19 Franchising is a Relationship, Not a Transaction

08:36 Franchising is About Growth, Not Escape

11:32 Franchising is About Leadership, Not Control

14:35 Key Takeaways and Conclusion

Franchising isn’t about quick wins—it’s about building a system that lasts. If you’re serious about scaling, start by shifting your mindset to leadership, systems, and long-term partnerships.

And if you want to go deeper—whether it’s building your support infrastructure, accelerating territory sales, or preparing for private equity—go to guycoffey.com and book a free franchise growth strategy call.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business.

From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls.

Key Takeaways:

• Market demand: If it only works in your hometown, it may not travel
  
  
• Unit economics: Franchisees buy profits, not potential
  
  
• Systems: Your business must work without you in it
  
  
• Founder role: Your job shifts from operator to franchisor
  
  
• Capital: You’ll need 18–24 months of runway before royalties sustain you

Timestamps:
00:00 Introduction: The Risks of Franchising Too Soon

00:17 Welcome to the Franchise Scallop Show

00:48 Question 1: Market Demand

01:32 Question 2: Unit Economics

02:39 Question 3: Systems and Processes

03:26 Question 4: The Founder Role

05:07 Question 5: Capital and Timeline

07:21 Key Takeaways and Conclusion

07:54 Final Thoughts and Call to Action

Franchising takes strategy, not guesswork. Before you take the leap, answer these five questions honestly.

If you want to go deeper—whether it’s building infrastructure, accelerating sales, or preparing for private equity—visit guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are serious about scaling smart and protecting their vision.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey