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Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business.

From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls.

Key Takeaways:

• Market demand: If it only works in your hometown, it may not travel
  
  
• Unit economics: Franchisees buy profits, not potential
  
  
• Systems: Your business must work without you in it
  
  
• Founder role: Your job shifts from operator to franchisor
  
  
• Capital: You’ll need 18–24 months of runway before royalties sustain you

Timestamps:
00:00 Introduction: The Risks of Franchising Too Soon

00:17 Welcome to the Franchise Scallop Show

00:48 Question 1: Market Demand

01:32 Question 2: Unit Economics

02:39 Question 3: Systems and Processes

03:26 Question 4: The Founder Role

05:07 Question 5: Capital and Timeline

07:21 Key Takeaways and Conclusion

07:54 Final Thoughts and Call to Action

Franchising takes strategy, not guesswork. Before you take the leap, answer these five questions honestly.

If you want to go deeper—whether it’s building infrastructure, accelerating sales, or preparing for private equity—visit guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are serious about scaling smart and protecting their vision.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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The toughest leap in franchising isn’t starting—it’s scaling from 10 to 100 units. That’s where most founders stall out, not because their concept is weak, but because chaos takes over.

I’m Guy Coffey—franchisor, franchisee, and growth strategist. I know what it takes to scale without selling out, burning out, or losing control.

In Season 3 of The Franchise Scale Up Podcast, I’m sharing the playbooks, red flags, and mindset shifts that separate brands that stall from those that thrive.

If you’re serious about multiplying your brand while protecting your vision, subscribe now and join us.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too late.

In this episode, I talk with Paige Weiss of Tree Ring Digital about how to build digital systems that protect your business as you grow, scale, or prepare for exit. She shares stories of what goes wrong when businesses neglect these basics, and explains why digital asset management is one of the most important (and overlooked) parts of your company’s value.

Key Takeaways:

• Why outsourcing overseas can put your brand at risk
• The importance of keeping all logins, domains, and assets under your control
• How digital asset management impacts valuations and deal timelines
• The seven pillars of digital asset protection every business owner should know
• Why smaller businesses can and should think about digital due diligence early

Time Stamps:

00:00 Introduction and Host's Background

00:34 Meet Paige Weis from Tree Ring Digital Marketing

01:15 Paige's Journey: From Architecture to Digital Marketing

02:35 Challenges and Learning in Digital Marketing

03:28 The Importance of Keeping Up with Technology

05:44 Choosing to Keep Operations US-Based

08:49 Protecting Digital Assets

12:25 Digital Asset Management Services

17:25 Preparing for Business Exits and Due Diligence

20:03 Tree Ring Digital's Clientele and Services

22:38 Advice for Aspiring Entrepreneurs

24:22 Conclusion and Contact Information

If you’ve been treating your website, logins, and digital tools as “set it and forget it,” it’s time to rethink. Paige and her team at Tree Ring Digital make sure your digital assets are secure, organized, and protected—so you can scale with confidence and exit with maximum value.

#DigitalAssets #BusinessGrowth #FranchiseMarketing #WebsiteSecurity #ScalingBusiness #Entrepreneurship #MergersAndAcquisitions #BusinessValue #SmallBusinessOwners #MarketingStrategy

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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If you’re still avoiding video because you think it’s complicated, expensive, or “not for you,” this conversation will change your mind. Jimi Gibson from Thrive Agency has been in marketing for over 20 years, and he’s watched video go from big-budget productions to a daily must-have for every local business owner.

We break down why video is no longer optional, what’s changed in consumer behavior, and how you can start creating high-impact content with nothing more than your phone. Jimi shares simple, tactical tips you can apply immediately—whether you’re a franchisor, franchisee, or running a single-location business.

Key Takeaways:

• 82% of all internet content is now video—ignore it at your own risk
  
  
• You already have the best video camera in your pocket—start there
  
  
• The four core stories every business owner should be able to tell on video
  
  
• Simple lighting and framing tips to instantly improve your videos
  
  
• Why personal branding matters just as much as your business brand
  
  
  

Time Stamps:

• 00:00 – Why video is now non-negotiable for business owners
  
  
• 06:30 – How consumer behavior has shifted toward video-first
  
  
• 12:45 – What to film when you have “nothing to post”
  
  
• 19:20 – Building your personal brand alongside your business brand
  
  
• 26:55 – The four business stories to tell on camera
  
  
• 35:10 – Technical tips for better DIY video content
  
  

If you’ve been on the fence about creating video, now is the time to start. Don’t wait until your competitors own the conversation in your market. Watch this episode, take one of Jimi’s tips, and put it into action today.

If you’re ready to take control of your local presence and brand visibility, start filming this week. Share your first “meet the owner” video and tag me—I’d love to see it. And if you’re serious about building a business people recognize and trust, connect with me directly and let’s talk about your next steps.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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In this episode, I sit down with Mariyam Shamshidova from Wefranch to talk about how data, technology, and human connection are reshaping the way people get into franchising. From parsing FDDs to creating curated pitch nights across the country, Wefranch is building a platform that helps franchisors and franchisees find the right fit—because this is a long-term relationship, and getting it wrong is expensive.

We dive into how their Nationwide Franchise Tour is helping prospective owners meet top-tier and emerging brands, face-to-face, in a low-pressure, high-value environment. If you’re serious about taking control of your career, this is your opportunity to get informed, make real connections, and take the first step toward ownership.

Key Takeaways:

• Why franchising is one of the most underappreciated wealth-building models in America
  
  
• How Wefranch uses real franchisee reviews and FDD data to remove emotion from big decisions
  
  
• What happens at their Franchise Tour events—and why they limit attendance
  
  
• The difference between emerging and established brands, and how to spot the right fit for you
  
  
• Why franchising needs to be a third path alongside tech and real estate for today’s entrepreneurs
  
  

Time Stamps:

• 00:00 – Introduction and personal reflections
  
  
• 02:30 – Mariyam shares how Wefranch is changing the industry
  
  
• 09:00 – Details on the Denver Franchise Night event
  
  
• 15:45 – Data vs. emotion in choosing a franchise brand
  
  
• 22:10 – The "stealthy wealthy" and the untold power of small business ownership
  
  
• 30:20 – My final challenge to anyone stuck in a job but thinking bigger
  
  
  

If you’re in Denver—or can get there—join us at the Wefranch Franchise Night on August 5 at 6:00 PM at the Venture X LoDo. You’ll hear live pitches from five franchise brands, connect with real operators, and walk away with a deeper understanding of how franchising could fit your life.

This event is built for people who are serious about owning a business. If that’s you, don’t wait.

Register now: https://tour.wefranch.com/signup/denver

And if you want to talk it through before committing, reach out to me directly. I’ll tell

Learn more about Mariyam Shamshidova online.
Website: https://wefranch.com/

LinkedIn: https://www.linkedin.com/in/mariyam-sh/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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In this episode I sit down with special guest Tariq Johnson of Franchise Empire.

Tariq transitioned from a struggling entrepreneur to a successful franchise consultant and YouTube personality with over 42,000 subscribers.

We discuss the highs and lows of entrepreneurship, the importance of personal development and branding, and the critical role of perseverance in business success.

Tariq highlights his own experiences with both thriving and failing franchises, and offers invaluable advice for current and aspiring franchise owners.

Grab a coffee and join us for an engaging conversation packed with real-world insights and motivational stories.

You can find Tariq on his YouTube Channel:

@TariqJohnson

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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In this episode I take a deep dive into the Entrepreneurial Operating System (EOS) with expert Landon Eckles.

Landon shares his journey from founding the successful Clean Juice franchise to becoming an EOS implementer.

We discuss how EOS transformed their businesses by creating effective structures and improving efficiency. Landon covers the implementation process, the ideal time for businesses to adopt EOS, and the impact it can have on leadership and company growth.

Ideal for entrepreneurs seeking to scale and improve their operations, this episode provides actionable insights.

Find out more about at eosworldwide.com

or contact Landon landon.eckles@eosworldwide.com

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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In this episode I sit down with Hardick Chodavadia, a successful business owner in the dental field with seven offices in Austin and one in McKinney, Texas.

This conversation dives into the importance of leadership, the role of coaching and mentoring in a business setting, and the growth of Hardik's dental practices, Enamel Dentistry, from their humble beginnings in 2016.

The episode also touches on the challenges of managing multiple locations, the significance of daily huddles, and the benefits of having virtual assistants to streamline busy work.

This episode is a must-listen for emerging franchisors, entrepreneurs, and business owners looking to enhance their leadership skills.

Find out more about Hardik and Enamel Dentistry:

Website: https://www.enameldentistry.com

Instagram: https://www.instagram.com/enameldentistry/

Linkedin: https://www.linkedin.com/company/enamel-dentistry

Facebook: https://www.facebook.com/enameldentistry/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey