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Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business.

From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls.

Key Takeaways:

• Market demand: If it only works in your hometown, it may not travel
  
  
• Unit economics: Franchisees buy profits, not potential
  
  
• Systems: Your business must work without you in it
  
  
• Founder role: Your job shifts from operator to franchisor
  
  
• Capital: You’ll need 18–24 months of runway before royalties sustain you

Timestamps:
00:00 Introduction: The Risks of Franchising Too Soon

00:17 Welcome to the Franchise Scallop Show

00:48 Question 1: Market Demand

01:32 Question 2: Unit Economics

02:39 Question 3: Systems and Processes

03:26 Question 4: The Founder Role

05:07 Question 5: Capital and Timeline

07:21 Key Takeaways and Conclusion

07:54 Final Thoughts and Call to Action

Franchising takes strategy, not guesswork. Before you take the leap, answer these five questions honestly.

If you want to go deeper—whether it’s building infrastructure, accelerating sales, or preparing for private equity—visit guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are serious about scaling smart and protecting their vision.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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The toughest leap in franchising isn’t starting—it’s scaling from 10 to 100 units. That’s where most founders stall out, not because their concept is weak, but because chaos takes over.

I’m Guy Coffey—franchisor, franchisee, and growth strategist. I know what it takes to scale without selling out, burning out, or losing control.

In Season 3 of The Franchise Scale Up Podcast, I’m sharing the playbooks, red flags, and mindset shifts that separate brands that stall from those that thrive.

If you’re serious about multiplying your brand while protecting your vision, subscribe now and join us.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too late.

In this episode, I talk with Paige Weiss of Tree Ring Digital about how to build digital systems that protect your business as you grow, scale, or prepare for exit. She shares stories of what goes wrong when businesses neglect these basics, and explains why digital asset management is one of the most important (and overlooked) parts of your company’s value.

Key Takeaways:

• Why outsourcing overseas can put your brand at risk
• The importance of keeping all logins, domains, and assets under your control
• How digital asset management impacts valuations and deal timelines
• The seven pillars of digital asset protection every business owner should know
• Why smaller businesses can and should think about digital due diligence early

Time Stamps:

00:00 Introduction and Host's Background

00:34 Meet Paige Weis from Tree Ring Digital Marketing

01:15 Paige's Journey: From Architecture to Digital Marketing

02:35 Challenges and Learning in Digital Marketing

03:28 The Importance of Keeping Up with Technology

05:44 Choosing to Keep Operations US-Based

08:49 Protecting Digital Assets

12:25 Digital Asset Management Services

17:25 Preparing for Business Exits and Due Diligence

20:03 Tree Ring Digital's Clientele and Services

22:38 Advice for Aspiring Entrepreneurs

24:22 Conclusion and Contact Information

If you’ve been treating your website, logins, and digital tools as “set it and forget it,” it’s time to rethink. Paige and her team at Tree Ring Digital make sure your digital assets are secure, organized, and protected—so you can scale with confidence and exit with maximum value.

#DigitalAssets #BusinessGrowth #FranchiseMarketing #WebsiteSecurity #ScalingBusiness #Entrepreneurship #MergersAndAcquisitions #BusinessValue #SmallBusinessOwners #MarketingStrategy

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey