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In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional.

Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hiring in the right order—starting with admin roles and growing from there.

Key Takeaways:

• Why most founders hire emotionally—and how to stop
• The “Delegation Priority Pyramid” for hiring in the right order
• How to attract quality candidates without endless recruiting
• The power of “test projects” to evaluate fit before hiring
• Why systems, delegation, and mindset create true freedom
  
  

Time Stamps:

00:00 Publishing the Job Ad

00:26 Introduction to the Franchise Scaleup Show

00:57 Meet Justin Lund: Business Coach Extraordinaire

01:37 The Challenges of Hiring

02:08 Justin's Journey into Coaching

04:01 The Importance of Hiring Right

06:09 Framework for Effective Hiring

09:41 Building a Hiring System

10:56 Creating a Talent Bench

13:36 Refining the Hiring Process

19:18 Hiring Challenges and Emotional Decisions

19:51 Implementing Test Projects in Hiring

20:09 Real-Life Examples of Test Projects

21:05 The Importance of Following a Hiring Process

22:49 Testing for Viability in Different Industries

26:33 The Three-Step Framework for Business Owners

27:07 The Importance of Systems, Delegation, and Mindset

30:30 Real-Life Impact of Implementing Systems

33:19 Conclusion and Final Thoughts

If hiring feels like chaos, it’s time to build a process that works for you—not against you. Justin’s playbook takes the guesswork out of growing your team.

Visit guycoffey.com to book your free franchise growth strategy call. Let’s build the systems that give you time, clarity, and control.

Visit Justin Lund online:
Website: https://propelyour.com/

LinkedIn: https://www.linkedin.com/in/justin-lund-propel/

Instagram: https://www.instagram.com/itsjustinlund

Youtube: https://www.youtube.com/@itsJustinLund

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Every entrepreneur has chapters—moments that define where they are, what they’ve learned, and where they’re going next. In this solo episode, I talk about the importance of recognizing your current chapter in both business and life. Whether you’re launching your first location or preparing for an exit, knowing where you are helps you see what’s possible next.

I share personal stories from my own journey and lessons from my mentors, including how reflection, perspective, and truth fuel growth. You can’t skip chapters—but you can make each one count.

Key Takeaways:

• Every entrepreneur experiences universal chapters—start, struggle, scale, and sustain.
• Knowing your current chapter gives you clarity on what comes next.
• Surround yourself with people one or two chapters ahead.
• Truth and perspective are your greatest tools for growth.
• You have the power to write your next chapter—on purpose.

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:30 Understanding Your Entrepreneurial Chapter

01:31 Common Chapters in Life and Business

02:30 Learning from Different Life Stages

03:56 The Importance of Mentorship and Wisdom

05:24 Balancing Business and Personal Life

07:15 Overcoming Challenges and Writing New Chapters

10:04 Conclusion and Final Thoughts

You don’t have to guess your next move—clarity starts with understanding where you are right now. Take the time to reflect, connect with mentors, and define your next chapter before it defines you.

If you’re ready to scale your franchise or business with clarity and purpose, book a free franchise growth strategy call at guycoffey.com. Let’s map your next chapter together.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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Before you grow your franchise, make sure your legal foundation is built to last. Because one wrong move in compliance could cost you more than a lawsuit—it could cost you your entire brand.

In the first episode of a special franchise law series, host Guy Coffey kicks things off with Kevin Hein, co-chair of the Franchise and Licensing sector team at Akerman Law Firm — one of the top franchise law practices in the country.

This conversation marks the start of an ongoing series designed to help emerging franchisors understand the legal side of scaling — from compliance to contracts to franchisee relationships. In this opening discussion, Kevin and Guy unpack the essential legal foundations every franchisor needs before selling their first unit.

Kevin breaks down the Franchise Disclosure Document (FDD), explains the 14-day disclosure rule, and highlights why “cheap” legal shortcuts can lead to major long-term risks. Whether you’re an emerging franchisor or preparing to expand into new markets, this episode lays the groundwork for the legal conversations to come.

Key Takeaways:

• The 23 FDD disclosure items that every franchisor must include.
  
  
• Why it’s illegal to collect payments before the 14-day disclosure period.
  
  
• How to tell the difference between a license and a franchise — and why it matters.
  
  
• The risks of “hidden franchises” and personal liability.
  
  
• Why partnering with an experienced franchise attorney is the best investment you can make.
  
  

Timestamps:

00:00 Welcome and Introduction to the Series

00:26 Meet Kevin Hein: Franchise Legal Expert

01:35 Understanding Franchise Disclosure Documents (FDDs)

04:40 Legal Pitfalls in Franchising

07:58 The Importance of Proper Legal Counsel

10:38 Long-Term Planning for Franchise Success

12:34 Conclusion and Upcoming Topics

This is just the beginning. Follow The Franchise Scale Up Show for more episodes in this franchise law series featuring Kevin Hein of Akerman Law Firm, where we’ll continue breaking down the complex legal side of franchising — in language every founder can understand.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey