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  • Intuition to Innovation: Lyrik Fryer on Building Tech and a 7-Figure Brand with Her Mom
    2025/06/25

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this wildly energizing episode, we sat down with Lyrik Fryer, serial entrepreneur, systems queen, and visual brand disruptor, for a convo that’s equal parts business blueprint and creative liberation.

    Lyrik’s story is anything but traditional. From homeschooling herself in high school to scaling four businesses with her mom (yes, her mom), she’s built a full-blown ecosystem of brands rooted in innovation, ease, and aesthetic. Workplay Branding. Gloss Up. A million ideas in the vault. She’s proof you don’t need a 5-year plan to build something powerful—you just need vision, flow, and the guts to go first.

    We talked building brands that don’t burn you out, how to launch multiple ventures without losing your mind, and why “discipline” might just need a rebrand. This one’s for the founders who feel too big for one box and are ready to own that.

    If you’ve ever wanted to scale without the pressure, embrace creative chaos, and make your brand feel like you, this episode is your permission slip.



    🎧 EPISODE HIGHLIGHTS 🎧
    [00:00:00] Lyrik’s self-taught path from blogs to billion-dollar rooms
    [00:08:32] Building multiple brands (and doing it with her mom)
    [00:14:33] Systems, scaling, and lazy marketing
    [00:22:35] Creating pattern interrupts with personal branding
    [00:27:17] The vision (and brilliance) behind Gloss Up
    [00:30:45] Why not having a 5-year plan is the strategy
    [00:43:21] Redefining discipline and alignment



    📚 RESOURCES 📚
    Maison Network: https://joinmaison.com/
    Apply to Join: https://joinmaison.com/application
    Upcoming Events: https://joinmaison.com/all-events



    📲 CONNECT WITH US 📲
    Follow Maritza: @_maritzatobon
    Follow Hannah: @hannahmnieves
    Follow Maison: @joinmaison
    Follow Lyrik: @lyrik.fryer
    Follow Workplay Branding: @workplaybranding
    Follow Gloss Up: @joinglossup

    Subscribe for more episodes and meet us inside the vision

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    48 分
  • Building a Brand That Feels Like Home with Jamie Gasparovic
    2025/06/18

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.


    In this candid convo, we sat down with interior designer and Studio Gaspo founder Jamie Gasparovic for a refreshingly real conversation on creativity, confidence, and building a business that actually feels like you.


    We unpacked the evolution of her brand, how she bootstrapped a seven-figure design firm without losing her soul, and what it means to reject trends in favor of personal truth. Jamie shares how luxury isn’t about price tags or perfection. It’s about designing a space that reflects your story and helps you rise.


    This episode is packed with real talk, spicy truths about the design world, and a reminder that your space should hold your vision, not shrink it.

    🎧 EPISODE HIGHLIGHTS 🎧

    [00:00:00] Jamie’s unexpected design journey

    [00:05:12] Why your first design isn’t your best (and that’s the point)

    [00:07:35] Bootstrapping a creative business to 7 figures

    [00:11:11] Balancing brand curation with authenticity

    [00:13:30] The unfiltered truth about the design world

    [00:18:40] Hiring, CEO energy, and scaling with soul

    [00:24:41] Finding your design style (even in a tiny rental corner)

    [00:29:10] Redefining luxury on your own terms

    [00:32:33] What Jamie tells herself to keep going

    📚 RESOURCES 📚

    Maison Network: joinmaison.com

    Apply to Join: joinmaison.com/application

    Upcoming Events: joinmaison.com/all-events

    📲 CONNECT WITH US 📲

    Follow Jamie: @studiogaspo

    Follow Maritza: @_maritzatobon

    Follow Hannah: @hannahmnieves

    Follow Maison: @joinmaison


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    36 分
  • Faith, Femininity, and Building Without Burnout with Allee Cyrus
    2025/06/11

    Welcome back to The Final Edit the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this powerful conversation, we sat down with Allee Cyrus multi-business founder, clairvoyant coach, and Maison member for one of the most honest interviews yet. Allee unpacks how healing deep family wounds, rebuilding her marriage, and surrendering control led her into full alignment not just in business but in life.

    We talk about the inner wars no one sees, the power of stillness, and what it really means to scale while honoring both your ambition and your softness. From six companies to six-figure deals to sitting still long enough to hear God’s next move, this is the behind-the-scenes most founders never share.

    This episode is your reminder that sometimes the real battlefield isn’t your business. It’s your own mind, healing, and generational patterns. And winning that war changes everything.

    🎧 EPISODE HIGHLIGHTS 🎧

    [00:00:00] Welcome to The Final Edit

    [00:01:00] Allee’s small town Kentucky start

    [00:03:05] Healing her relationship with her father

    [00:06:55] “You’re at war too. Act like it.”

    [00:11:39] Faith, clairvoyance, and business alignment

    [00:15:20] Breaking out of the box society puts on women

    [00:24:09] What actually makes a magnetic brand

    [00:28:58] Building her marriage and rebuilding her business

    [00:32:52] Finding proof you’re on the right path

    📚 RESOURCES 📚

    Maison Network: joinmaison.com

    Apply to Join: joinmaison.com/application

    Upcoming Events: joinmaison.com/all-events

    📲 CONNECT WITH US 📲

    Follow Allee: @rightupyourallee

    Follow Maritza: @_maritzatobon

    Follow Hannah: @hannahmnieves

    Follow Maison: @joinmaison

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    35 分
  • Unbecoming to Become: Letting Go, Starting Over, and Redefining Power with Marta Hobbs
    2025/06/04

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this soul-shifting live episode, we sat down with Marta Hobbs, mentor, entrepreneur, and embodiment queen, for a conversation that cracked us open in the best way.

    After scaling a $2.5B company and “having it all,” Marta found herself lost, anxious, and completely untethered. What came next? A full-body unraveling, and a return to true freedom.

    We talked identity loss after success, the pressure of doing it all, and the quiet power in learning how to just be. Marta’s journey is proof that unbecoming the version of you that built the empire is sometimes the only way to build something deeper.

    This episode is your permission slip to let go of the shoulds, and reclaim the softness, sovereignty, and self you forgot along the way.



    🎧 EPISODE HIGHLIGHTS 🎧
    [00:00:00] Welcome to The Final Edit

    [00:05:47] “Busy doesn’t mean important.”

    [00:12:28] The grief of letting go after the big win

    [00:14:16] Her husband’s addiction and the marriage reset that followed

    [00:27:31] What success looks like now (hint: it’s barefoot and boundary full)

    [00:29:46] Leading with feminine energy, not just force

    [00:34:17] The work of unbecoming and why it’s the real flex




    📚 RESOURCES 📚
    Join the Maison Network: https://joinmaison.com/

    Apply: https://joinmaison.com/application

    Events: https://joinmaison.com/all-events

    📲 CONNECT WITH US 📲

    Follow Marta Hobbs: @martahobbs

    Follow Maritza: @_maritzatobon

    Follow Hannah: @hannahmnieves

    Follow Maison: @joinmaison

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    39 分
  • What Makes a Maison Woman: Interview Wisdom from Season One
    2025/05/28

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this real and reflective episode, Maritza Tobon and Hannah Nieves share the top insights from back-to-back interviews with Maison members during the launch of Season One.

    No questions were shared in advance. No outlines. Just raw, in-the-moment conversations with powerhouse women across industries. Despite the differences, a clear thread emerged in every story:

    💡 Commitment over confidence

    💡 Strategy blended with intuition

    💡 Network as influence, not just support

    They talk about how every guest pushed through rejection, trusted their gut, and used adversity as fuel. You’ll hear why passion trumps perfection, and how your people—the ones in the room with you—can shift everything.

    This episode is your reminder to gut-check your energy, stay committed, and stop building alone.

    🎧 EPISODE HIGHLIGHTS 🎧

    [00:00:00] Welcome to The Final Edit

    [00:00:40] Season One interviews were fully unscripted

    [00:01:16] Commitment is more powerful than confidence

    [00:02:12] Every guest shared a story of resilience

    [00:02:54] Strategy is important, but energy is what keeps you going

    [00:04:10] The gut check: build what excites you

    [00:05:00] Your network is your influence

    [00:07:10] Why community matters more than ever

    [00:07:40] Audit your energy and lead from within

    📚 RESOURCES 📚

    Maison Network: joinmaison.com

    Apply to Join: joinmaison.com/application

    Upcoming Events: joinmaison.com/all-events

    📲 CONNECT WITH US 📲

    Follow Maritza: @_maritzatobon

    Follow Hannah: @hannahmnieves

    Follow Maison: @joinmaison

    Subscribe for more conversations that pull back the curtain on building something real.

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    9 分
  • Inside Maison: How We Built a Private Network for 7–9 Figure Women
    2025/05/21

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this raw and real episode, Maritza Tobon and Hannah Nieves (aka the masterminds behind Maison) take us behind the velvet rope of how Maison actually came to be and what it’s becoming.

    Spoiler: it wasn’t funded by VC bros or powered by flashy webinars. It was built from heartbreak, intuition, and hella intention.

    This isn’t about building another community. It’s about changing the damn culture.

    Press play if you’re craving something deeper and want to see what a founder-led revolution really looks like.



    🎧 EPISODE HIGHLIGHTS 🎧
    [00:00:00] Welcome to The Final Edit
    [00:01:19] The Maison origin story
    [00:05:53] Reinventing the mastermind: connection over structure
    [00:07:22] Protecting intimacy in the age of growth hacks
    [00:10:27] Filling 20 seats, $450M spending power, no ads, no socials
    [00:14:33] You can be powerful and soft (yes, both)
    [00:17:44] Building custom tech no red tape, just reinvestment
    [00:19:10] Yes, we’ve had haters and here’s why we’re not changing a thing
    [00:21:59] The “other stuff” women need at this level (and how we deliver)



    📚 RESOURCES 📚
    Maison Network: https://joinmaison.com/
    Apply to Join: https://joinmaison.com/application
    Upcoming Events: https://joinmaison.com/all-events



    📲 CONNECT WITH US 📲
    Follow Maritza: @_maritzatobon
    Follow Hannah: @hannahmnieves
    Follow Maison: @joinmaison




    Subscribe for more unfiltered convos—and meet us inside the vision.

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    23 分
  • The Beauty of Belonging: Building a Global Brand and Breaking Every Rule with Samreen Arshad
    2025/05/14

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this bold and heartfelt episode, we sat down with Samreen Arshad—founder, immigrant, and beauty industry disruptor—for a conversation that’s part masterclass, part movement.

    From teaching herself makeup on YouTube during postpartum depression to landing on QVC, Costco, and Harper’s Bazaar, Samreen’s story is anything but linear. She’s built a multi-six-figure cosmetics brand from scratch, turned down Shark Tank, and paused it all to build something deeper: a brand rooted in culture, confidence, and community.

    We talked rejection, reinvention, and raising capital when nobody in the room looks like you. But more than that? We talked about what it means to belong—and why creating space for your story might just be the most powerful thing you do.

    This episode is for the underdogs, the visionaries, and the women building empires the world’s not ready for (yet). 🌍💋

    🎧 EPISODE HIGHLIGHTS 🎧
    [00:00:00] Samreen’s origin story—from Pakistan to powerhouse
    [00:07:45] Finding makeup during postpartum and self-healing
    [00:13:55] From being rejected at Sephora to building her own brand
    [00:17:30] The vision behind her rebrand and global scale
    [00:26:10] Navigating funding rooms as a South Asian woman
    [00:32:30] “I didn’t come this far just to come this far.”

    📚 RESOURCES 📚
    Maison Network: https://joinmaison.com/
    Apply to Join: https://joinmaison.com/application
    Upcoming Events: https://joinmaison.com/all-events



    📲 CONNECT WITH US 📲
    Follow Maritza: @_maritzatobon
    Follow Hannah: @hannahmnieves
    Follow Maison: @joinmaison

    Subscribe for more episodes—and meet us inside the vision.

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    35 分
  • Intro to The Final Edit
    2025/05/09

    Welcome to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

    In this short but powerful kickoff episode, your hosts Maritza Tobon and Hannah Nieves (co-founders of Maison) set the tone for what’s to come. Expect unfiltered conversations, mindset shifts, and behind-the-scenes truths from women building billion-dollar visions while navigating real life.

    This isn’t a highlight reel. It’s the raw, messy middle—and the power moves being made inside it.



    🎧 EPISODE HIGHLIGHTS 🎧
    [00:00:00] Welcome to The Final Edit


    📚 RESOURCES 📚
    Maison Network: https://joinmaison.com/
    Apply to Join: https://joinmaison.com/application
    Upcoming Events: https://joinmaison.com/all-events



    📲 CONNECT WITH US 📲
    Follow Maritza: @_maritzatobon
    Follow Hannah: @hannahmnieves
    Follow Maison: @joinmaison

    Subscribe for more episodes—and meet us inside the vision.

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    2 分