Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

In this wildly energizing episode, we sat down with Lyrik Fryer, serial entrepreneur, systems queen, and visual brand disruptor, for a convo that’s equal parts business blueprint and creative liberation.

Lyrik’s story is anything but traditional. From homeschooling herself in high school to scaling four businesses with her mom (yes, her mom), she’s built a full-blown ecosystem of brands rooted in innovation, ease, and aesthetic. Workplay Branding. Gloss Up. A million ideas in the vault. She’s proof you don’t need a 5-year plan to build something powerful—you just need vision, flow, and the guts to go first.

We talked building brands that don’t burn you out, how to launch multiple ventures without losing your mind, and why “discipline” might just need a rebrand. This one’s for the founders who feel too big for one box and are ready to own that.

If you’ve ever wanted to scale without the pressure, embrace creative chaos, and make your brand feel like you, this episode is your permission slip.

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🎧 EPISODE HIGHLIGHTS 🎧
[00:00:00] Lyrik’s self-taught path from blogs to billion-dollar rooms
[00:08:32] Building multiple brands (and doing it with her mom)
[00:14:33] Systems, scaling, and lazy marketing
[00:22:35] Creating pattern interrupts with personal branding
[00:27:17] The vision (and brilliance) behind Gloss Up
[00:30:45] Why not having a 5-year plan is the strategy
[00:43:21] Redefining discipline and alignment

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📚 RESOURCES 📚
Maison Network: https://joinmaison.com/
Apply to Join: https://joinmaison.com/application
Upcoming Events: https://joinmaison.com/all-events

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📲 CONNECT WITH US 📲
Follow Maritza: @_maritzatobon
Follow Hannah: @hannahmnieves
Follow Maison: @joinmaison
Follow Lyrik: @lyrik.fryer
Follow Workplay Branding: @workplaybranding
Follow Gloss Up: @joinglossup

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