In today’s competitive dental marketplace, being a great clinician simply isn’t enough. With inflation rising, more consults per patient, and growing competition, practices offering full arch or other high-ticket services are feeling the pinch. Why are some doctors still thriving, while others are struggling to fill chairs—even with massive marketing budgets?

This episode of The Freedom Patient Podcast, Dr. Spencer Walker dives into the third pillar of the Freedom Patient Framework: Brand Authority; what it is, why it matters more than ever, and how to build it in your practice. Host dives deep into what separates "just another dentist" from a perceived industry leader patients trust before they even walk through the door.

You’ll hear how one rural doctor went from inconsistent case acceptance to nine arches in a month, all by shifting how he told his story. You’ll learn how to move from transactional marketing (that patients ignore) to emotional connection (that builds trust), and why your treatment coordinator should feel more like an order-taker than a salesperson.

Takeaways:

Brand Authority helps you escape the price war trap and elevate your value perception.

Most dentists market like they're selling specs, not transformation. That’s why it falls flat.

Social proof (video testimonials, reviews, smile reveals) is essential, not optional.

Patients need emotional connection and education to trust you with high-ticket care.

Consistency is key: A one-time effort won’t build a brand. Systems create sustainability.

"Most dentists are presenting themselves like sand, available, replaceable, when what patients really want is gold: rare, trusted, and worth the investment."

If this episode sparked some ideas for your practice, don’t let it stop here. Subscribe to the podcast, share this episode with your team, and journal one action step you’ll take this week to increase your brand authority.

What if the reason your dental implant marketing isn’t working... isn’t your market, but your method?

In this episode of The Freedom Patient Podcast, host Spencer Walker welcomes Dr. Jeffrey Burns, a small-town implant dentist whose story flips the script on what's possible, even in markets most dentists would write off. If you've ever sunk thousands into marketing with zero results, this conversation will hit home.

Dr. Burns opens up about his past frustrations, investing in two marketing agencies and getting no traction, not a single arch. But instead of giving up, he took a risk and partnered with Spencer. The outcome? Ten arches in a single month, a re-energized team, and a brand that’s drawing patients from hours away. This episode is packed with lessons for dentists ready to stop spinning their wheels and start scaling their high-ticket cases.

What you’ll learn in this episode:

• Why marketing “leads” alone aren’t enough, and what actually converts
  

• The underestimated power of brand authority in small markets
  

• How internal and external systems both contribute to case volume
  

• The role of leadership in scaling your implant practice
  

• What makes Spencer’s Freedom Framework different, and why it works
  

• “It’s been the best thing I’ve ever done in my life… You’d be a fool not to sign up with him.” - Dr. Jeffrey Burns

  🎧 If this episode hit home for you, don’t keep it to yourself, subscribe, share with your team, and journal what stood out. Your Freedom Patients are waiting.

In this first episode of The Freedom Patient Podcast, host Spencer Walker sets the stage for what’s to come, an inside look at how dental professionals can reclaim their time, income, and lifestyle by consistently attracting the right kind of patient. Spencer introduces the concept of the “Freedom Patient”—the full arch dental implant patient who not only receives life-changing results, but also unlocks financial and time freedom for the practice owner.

Through the moving story of Dr. Goldstein, a seasoned provider who became visibly emotional while reflecting on how acquiring more Freedom Patients transformed his business and personal life, we understand why this mission matters now more than ever.

But it’s not just about one doctor’s success, it’s about understanding the broader economic climate. Spencer walks listeners through how COVID-era stimulus, rising inflation, increased interest rates, and exploding consumer debt have dramatically altered the buying power of the average full arch patient. He unpacks how the shrinking pool of qualified buyers and growing competition in marketing dollars have created an urgent need for smarter strategy, not just more leads.

This episode also introduces the Freedom Framework, a proven system that enables practices to stand out, convert better, and scale consistently, even in a crowded market.

Key Takeaways:

Your ideal patient determines your lifestyle, income, and freedom.

The economy has changed, most dentists haven’t.

Competing in this market requires brand positioning, precision, and consistent strategy.

Subscribe now to The Freedom Patient Podcast to learn how to attract the right patients, unlock your freedom, and build a business, and life, you love.