This episode is one every beauty business owner needs to hear—especially if you’ve ever found yourself scrambling last-minute for content ideas, running promotions just to fill gaps, or posting on socials without a real plan behind it.

Sammy Kennedy and Elli Forsyth are diving deep into the power of long-term planning and why an annual marketing calendar isn’t just a nice-to-have—it’s essential if you want sustainable growth and less stress. They’re breaking down how to map out a 12-month strategy that aligns with your income goals, busy seasons, and client behavior, all while leaving room for creativity and flow.

You’ll walk away with:

• Why reactive marketing keeps your biz stuck in survival mode
• How to use past data to shape future success
• The truth about discounts (and how to stop relying on them)
• What it actually means to take full ownership of your results
• How to build campaigns that feel intentional, not rushed
• The mindset shift from short-term sales to long-term prosperity

If you’re ready to stop winging it and start leading your business like the visionary you are, this episode is your blueprint.

✨ Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Tap the link and listen to this absolute goldmine of an episode. Tag me and Elli on Instagram with your biggest takeaways. This one’s a game-changer!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/