If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign.

In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics.

Rather than chasing visibility, we focus on strategy: how to design content that educates, nurtures, and positions your business as the obvious choice over time.

In this episode, we cover:

• Why successful marketing isn’t about posting more, but posting with purpose
• The role of intentional campaigns in turning cold audiences into confident buyers
• A clear eight-week campaign framework designed to educate, nurture, and convert
• How to structure content around client problems, solutions, and buying objections
• The importance of behind-the-scenes content in building trust and authority
• How to use client testimonials strategically to reinforce credibility and results

This episode is for beauty business owners who are tired of inconsistent results and want a repeatable campaign structure that supports sustainable growth. When your content works together as part of a bigger strategy, bookings become a natural next step - not a hard sell.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math.

In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce.

In this episode, we cover:

✨ A personal catch-up as Elli returns to the podcast after welcoming her baby, including honest conversations about balancing motherhood, business, and support systems
✨ Navigating “mum guilt,” redefining priorities, and setting realistic expectations during major life transitions
✨ Sammy’s latest financial venture and the research behind choosing silver as an investment over shares
✨ Why most marketing fails when it isn’t anchored to clear revenue targets
✨ How to reverse-engineer your income goals into tangible marketing metrics
✨ Calculating how many leads, conversations, and conversions you actually need to hit your numbers
✨ Choosing campaign strategies that align with your business capacity, time, and energy
✨ Why understanding the math before the marketing prevents burnout and inconsistent results

This episode is designed to help you stop throwing marketing at the wall and start building campaigns with intention, clarity, and confidence. When you understand the numbers behind your goals, your marketing becomes more focused, more realistic, and far more profitable.

Stay tuned for the next episode, where we break down how to turn this math into a clear, eight-week campaign strategy you can actually execute.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are.

In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understanding.

In this episode, I’m breaking down:
✨ Personal updates, including upcoming family time and the final preparations for the new podcast studio
✨ Why “knowing your audience” at a high level isn’t enough - and how shallow research leads to weak results
✨ The Five-Bucket Target Market Framework and how to use it to clearly define who you’re marketing to
✨ The Ideal Client Mapping Method and how it uncovers desires, objections, motivators, and buying behavior
✨ The critical difference between your target market and your ideal client - and why confusing the two costs you sales
✨ How deeper market insight leads to more personalized messaging and higher-converting marketing strategies

This episode is designed to help you stop marketing from assumptions and start making decisions rooted in real data, psychology, and clarity. When you truly understand what your clients want - not just what you assume they want - your marketing becomes more focused, more confident, and far more effective.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/