If you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed.

In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab, to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from traditional marketing into the beauty industry, proving you don’t need to be a beauty professional to understand what makes clients click.

Together, we unpack the biggest myths about Facebook ads, the role of a strong strategic offer, and how to overcome the fear of visibility that holds so many beauty pros back. Plus, you’ll hear real success stories from students who’ve turned struggling campaigns into consistent client growth.

Inside this episode:
✨ Why most Facebook ads fail - and the simple shifts that make them work
✨ How to create offers that convert instead of wasting ad spend
✨ The truth about “boosting” posts vs. running real campaigns
✨ Practical steps to test, track, and improve your ad results
✨ How Stephanie helps beauty professionals feel confident showing up online
✨ Inspiring success stories from beauty businesses who got it right

If you’re ready to stop throwing money at ads that don’t deliver - and finally start attracting the right clients on autopilot - this conversation is your roadmap.

Connect with Stephanie

Instagram: www.instagram.com/stephaniemitchellmarketing/

Free class: www.salonadsmadeeasy.com/freeclass

Ad Lab: https://www.joinadlab.com/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re feeling like your business growth is chained to the hours you spend online, this episode is your wake-up call to a smarter way of scaling.

In Part 3 of our CEO Series, I sit down with Elli from the Beauty Business Society to break down the power of a strategic marketing funnel - because more hours on social media is not the solution to more clients.

Together, we unpack why so many beauty business owners fall into the trap of chasing likes instead of building a system that turns visibility into consistent, high-value bookings. You’ll discover how to create a client journey that works for you (and your bank account) even when you’re offline.

Inside this episode:
✨ The hidden cost of relying solely on social media (and why it leads to burnout)
✨ The key stages of a high-converting marketing funnel that attracts dream clients
✨ How to optimize every touchpoint - from first click to five-star review
✨ Real strategies for building consistent revenue without adding more hours to your week
✨ A sneak peek into the Beauty Industry Leaders retreat and how it can help you audit + upgrade your funnel

If you’re ready to maximize every minute in your business and finally step into the CEO role you’ve been dreaming of, this episode will show you how.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever felt like your formal beauty training left you unprepared for the real world - this episode is your wake-up call to raise the standard in your career and your client results.

Today, I sit down with Isabella Loneragan, internationally recognised dermal therapist, trainer, and Founder of The Dermal Diary, Isabella Loneragan Skin (Sydney and Bowral), Ragan Skin and now the Skinformé Academy. Isabella has spent the last year scaling her business, building an international education platform, and revolutionising how facial massage is taught and valued in our industry.

We go deep into the gaps in traditional beauty education, why advanced facial massage is a game-changer for both results and client loyalty, and how to bridge the divide between qualifications and real job readiness. Isabella also shares the realities of running multiple business streams while parenting, the role social media has played in her growth, and why continuous professional development is the ultimate career insurance.

Inside this episode:
✨ How Isabella turned her expertise into an international education platform
✨ The missing links in formal beauty training - and how to fix them
✨ Why facial massage is more than “pampering” (and the science behind its results)
✨ Balancing business, family, and self-growth without burning out
✨ The mindset shift that transforms both your confidence and client care
✨ How to foster a positive, collaborative beauty industry

If you’re ready to elevate your skills, boost your confidence, and deliver unmatched value to your clients - this conversation will show you exactly how to get there.

Connect with Isabella

Instagram: www.instagram.com/isabellaloneragan

Website: skinformeacademy.com

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/