If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. That's the worth wound.

In this episode:

• What the worth wound is, and why so many coaches carry it
• The lie it tells you: that you need to be "more" before you can charge more or believe in yourself
• Martyr to the marketplace, and why struggling isn't proof you care
• Why confidence comes after the action, not before it
• Worth is a decision, not a milestone

Got five athlete experience and know your worth wound is showing up somewhere? Let's talk it through.

Book a call with me here → https://app.acuityscheduling.com/schedule/afee674e/appointment/31380211/calendar/5950491?appointmentTypeIds[]=31380211

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead.

I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've stayed through major life detours and come right back when they were ready.

In this episode, I break down what actually keeps athletes around for years instead of one race cycle:

• Why longevity planning (not jumping straight to a marathon or an Ironman) protects athletes from burnout and protects your retention
• My "symbiotic relationship" mindset: becoming as essential to an athlete as their shoes or their bike
• Why even my longest-running athletes need the basics repeated back to them
• How I actually ask "what's next" without fearing the answer
• Why a like on your post from an existing athlete matters more to me than a like from a stranger

My challenge for you this week: do the math. Look at your roster, find your average retention, and ask what's actually driving people to stay or go.

If this episode helped, drop me a review! Apple reviews and the star rating both go a long way!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG

AI is coming for a lot of industries. But is it coming for ours?

This episode is for every coach who's had a quiet worry in the back of their mind about what AI means for the future of endurance coaching. And for the coaches who are using AI to get ahead, this one's for you too.

Here's the thing. AI can write a training plan. It can analyze data. It's getting smarter.

But there's one thing it cannot do.

Be HUMAN.

In this episode, I discuss how I use AI to save time, upgrade my athlete experience and build systems that actually give me more room to coach.

This is not a doom-and-gloom episode. It's a wake-up call AND an opportunity.

Listen to find out:

• What separates coaches who will thrive in the AI era from those who won't
• What "coaching" vs. "an unsupported plan" really looks like (and why the difference matters more than ever)
• How a simple feedback system can protect your business AND reduce the need for long one-on-one calls
• The exact AI systems I'm building in my own business

Interested in the AI systems I mentioned? DM me "DT6" on Instagram to learn more about what's coming to Dream to 6 this fall.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG