Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching.

Some of them already know your name. But a lot of them don't, yet. They're the lurkers. The quiet Googlers. The ones who find you on Instagram, or through a friend, or (yes, this is happening now) through ChatGPT.

So when a total stranger lands on your website, what happens next?

In this episode, I'm sharing the one thing I see missing from coaches' websites over and over again, and why it might be costing you inquiries you don't even know you're losing. I'm also giving you a first look at the framework I use every fall to make sure I capture as many of those inquiries as possible, and how it all ties into what we're building inside Selling Season.

This is the conversation to listen to before the season gets busy, not after.

In this episode:

• Why athletes are more likely to inquire this fall than almost any other time of year
• The one part of your website that determines whether a stranger becomes an inquiry
• A sneak peek at the framework behind Selling Season, my two-week program starting August 31st

Ready to get more than your share of inquiries this season? Selling Season opens for a limited time, cart closes August 30th. Click the link here to join us (https://coachmichellelake.lpages.co/selling-season/), or DM me @coachmichellelake if you've got questions first.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Your athletes finish their last big race. Weather cools off. Kids go back to school. And your numbers start to dip.

I used to panic about this. Now I know better. This is just the season, and it's the biggest one of the whole year, the one where over 70% of athletes buy coaching.

In this episode, I'm breaking down what selling season actually is, why it happens, and the two things every coach needs to focus on right now to make the most of it. I'm also walking through my Selling Season Star, the framework I use to help coaches prepare, and why systems (yes, even the boring back end ones...) might be the biggest unlock in your business this year.

Selling Season is open now.

Two weeks, three live calls, daily voice notes you keep for life, starting August 31st. Doors close Sunday, August 30th at 8PM Eastern. No late entries. Link below.

https://coachmichellelake.lpages.co/selling-season/

Questions? DM me @CoachMichelleLake or email coachmichellelake@gmail.com. I'd love to talk it through with you.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens.

But that's not what this episode is about.

It's August. Your inbox might feel dead. Your athletes are quiet because they're heads down for their A races. That silence isn't a problem. It's the calendar.

Here's what matters: quiet doesn't mean nothing's happening. Athletes are already shopping, they've just been at it for months before the credit card comes out.

In this episode, I walk through four types of athletes window-shopping right now, including one who just podiumed at USA Triathlon Nationals and is already wrestling with what's next. Plus, I tell on myself with the story of the first time I tried to write my own training plan (spoiler alert: it did not go well).

If your DMs feel dry right now, or you want to get in front of athletes quietly deciding their next move, this one's for you.

Something big's opening Monday the 24th, built exactly for this window. Want the early word (plus a bonus for the first few days)? DM me "SELLING" on Instagram @coachmichellelake.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list