Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching.

Some of them already know your name. But a lot of them don't, yet. They're the lurkers. The quiet Googlers. The ones who find you on Instagram, or through a friend, or (yes, this is happening now) through ChatGPT.

So when a total stranger lands on your website, what happens next?

In this episode, I'm sharing the one thing I see missing from coaches' websites over and over again, and why it might be costing you inquiries you don't even know you're losing. I'm also giving you a first look at the framework I use every fall to make sure I capture as many of those inquiries as possible, and how it all ties into what we're building inside Selling Season.

This is the conversation to listen to before the season gets busy, not after.

In this episode:

• Why athletes are more likely to inquire this fall than almost any other time of year
• The one part of your website that determines whether a stranger becomes an inquiry
• A sneak peek at the framework behind Selling Season, my two-week program starting August 31st

Ready to get more than your share of inquiries this season? Selling Season opens for a limited time, cart closes August 30th. Click the link here to join us (https://coachmichellelake.lpages.co/selling-season/), or DM me @coachmichellelake if you've got questions first.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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