In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now.

We talk about why you don’t need to rely on dance trends, the power of venue walk-throughs and voiceovers, and why manually posting still outperforms scheduling. If you’ve been avoiding TikTok, this is your nudge to get creative and start experimenting.

Produced by Talkback Media

info@talkbackmedia.com.au

In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction.

You’ll hear why your analytics should be your best friend and how to make sure your content is more than pretty, it needs to educate, inform or inspire. If you’re ready for the truth bombs that help you actually grow, this is the one to listen to.

Produced by Talkback Media

info@talkbackmedia.com.au

.In this episode of The Edit by Engaged Creative, we dive into influencer marketing with a wedding industry lens. From gifting gowns to collaborating on styled shoots, we talk about how influencer partnerships can drive real visibility, especially for bridal designers.

We cover why contracts and clear deliverables matter, the role of micro-influencers, whether your chosen creators need to be engaged, and what to look for before saying yes to a collaboration. This is your guide to doing influencer marketing the right way, with strategy, boundaries and style.

Produced by Talkback Media

info@talkbackmedia.com

Not sure where to focus your time or marketing energy?

We’re breaking down the key marketing moves every wedding business should be prioritising in 2025. Whether you’re busy or in a quiet season, these are the strategies that help you stay visible, book more aligned clients, and build long-term brand momentum.

Produced by Talkback Media info@talkbackmedia.com.au

In this episode, we’re lifting the veil on how we use AI inside Engaged Creative, a marketing agency for wedding business plus how wedding businesses can start using it too. From brainstorming and caption writing to smarter systems and automations, we’re sharing the practical (and time-saving) ways AI is changing the way we work.

If you’ve been curious but cautious about using AI, this one’s for you.

Produced by Talkback Media info@talkbackmedia.com.au

In this episode we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026.

From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay relevant, refine your strategy, and get ahead of what’s coming, this is your episode.

Produced by Talkback Media info@talkbackmedia.com.au

In this debut episode of The Edit by Engaged Creative, we’re diving straight into one of the biggest questions we get from bridal designers: When is the right time to launch your next campaign?

We unpack what “Bridal Market” really means, how to align your marketing with both buyer and consumer timelines, and the biggest mistakes we see brands make when it comes to visibility and timing. Whether you're planning your next lookbook, Collection launch or making plans for October Bridal Market, this episode will help you build buzz, not just content.

If you're a bridal designer ready to stop guessing and start marketing with purpose, this one’s for you.

Produced by Talkback Media info@talkbackmedia.com.au

We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.

Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.

👉 Expect real talk, fresh ideas, and zero gatekeeping.

🎧 New episodes drop every Tuesday.

Produced by Talkback Media info@talkbackmedia.com.au