In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now.

We talk about why you don’t need to rely on dance trends, the power of venue walk-throughs and voiceovers, and why manually posting still outperforms scheduling. If you’ve been avoiding TikTok, this is your nudge to get creative and start experimenting.

Produced by Talkback Media

info@talkbackmedia.com.au

In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction.

You’ll hear why your analytics should be your best friend and how to make sure your content is more than pretty, it needs to educate, inform or inspire. If you’re ready for the truth bombs that help you actually grow, this is the one to listen to.

Produced by Talkback Media

info@talkbackmedia.com.au

.In this episode of The Edit by Engaged Creative, we dive into influencer marketing with a wedding industry lens. From gifting gowns to collaborating on styled shoots, we talk about how influencer partnerships can drive real visibility, especially for bridal designers.

We cover why contracts and clear deliverables matter, the role of micro-influencers, whether your chosen creators need to be engaged, and what to look for before saying yes to a collaboration. This is your guide to doing influencer marketing the right way, with strategy, boundaries and style.

Produced by Talkback Media

info@talkbackmedia.com