We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. This episode was originally published on March 30th, 2025.

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When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. This episode was originally published on March 23rd, 2025.

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Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. This episode was originally published on March 16th, 2025.

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How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. This episode was originally published on March 9th, 2025.

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A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. This episode was originally published on March 2nd, 2025.

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Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. This episode was originally published on February 16th, 2025.

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Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. This episode was originally published on February 9th, 2025.

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Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. This episode was originally published on February 2nd, 2025.

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